 4 September 2025Digital Craftsmanship: Stapf's New Website Showcases FW25 Collection Stapf's new website brings Tyrolean tradition online with FW25 jackets, coats, trousers, skirts, and sweaters — first pieces already in the shop, plus behind-the-scenes insights. |
| 4 September 2025 - Fashion.at Music Tip: Video Lady Gaga's "The Dead Dance". Lady Gaga appears as a doll in the Tim Burton-directed music video for "The Dead Dance," with costumes by Colleen Atwood. The song is part of the soundtrack for new 'Wednesday' episodes, now streaming on Netflix, where Gaga plays Rosaline Rotwood, a teacher with psychic abilities. |
 3 September 2025Vienna Streets Call for Boots: Superga's Urban Autumn Vienna's future may involve more walking – and Fashion.at found the right shoes for it. Superga's rubber boots make rainy streets look inviting. |
 2 September 2025Autumn Flavors Meet Lilac Table Style Austria's harvest season brings plums, apples, grapes, and pears to the table. New seasonal flavors meet lilac tableware from the Salzkammergut Keramik 'Wersin' series by Gmundner. |
 1 September 2025Building the Future: Education, AI, and the Human Touch Today marks the start of the school year in Vienna, and Fashion.at has some thoughts on why education is still the foundation for creativity in a world driven by AI. |
 31 August 2025Vienna Fashion Week: A Showcase of Social and Sustainable Projects Vienna Fashion Week 2025 returns with a focus on sustainability, age diversity, and creative dialogue. |
| 30 August 2025 - SIGN UP > Trendletter 30-August-2025: Quiz on Education, AI Influencers and Trust, City Walking in Style |
 29 August 2025From Style Icons to Synthetic Faces: Why We Trust AI Influencers In his new podcast and video, Dr. Josef Sawetz explores how our brains bond with the synthetic. |
| 29 August 2025 - Fashion.at Music Tip: Sabrina Carpenter's "Tears" Video Shines with Drag Glamour Sabrina Carpenter's seventh album, Man's Best Friend, dropped today, featuring the vibrant single "Tears." Its cinematic music video, evoking Rocky Horror Picture Show house vibes, follows Carpenter through a surreal maze of desire and drag glamour. Starring Colman Domingo as a fabulous drag queen, the video blends bold visuals with pop allure. |
 28 August 2025From Schools to Style: A Quiz Exploring European Education and Fashion How did Europe's schools evolve from ancient Greece to AI and fashion education? Test your knowledge with this quiz! |
 27 August 2025When Craft Meets Cosmos: Austria's Supernova Coin Shines in International Design As school begins, we shine a light on the overlooked art of engraving—and Austria's Supernova coin that won big at the 2025 Coin of the Year Awards. |
| 27 August 2025 - Fashion.at Music Tip: 'Lie To Yourself' by Lusaint. Manchester-born singer-songwriter Luisant delivers a vibrant soul-pop anthem with "Lie To Yourself" from her new Apothecary (Pt. 1) EP. Her vocal style evokes Amy Winehouse's distinctive approach to singing, bringing that same raw emotional depth to contemporary production. The track explores the painful realization of a partner's deception and the journey toward self-empowerment through its compelling blend of vintage soul influences and modern pop sensibilities. |
 26 August 2025Austria's Connection to Bohemia: The Story of Gablonz Christmas Ornaments A view over the border to the Czech Republic: From bicycles to lobsters, MAK Vienna's new exhibition reveals the surprising world of Gablonzer Christmas ornaments. |
 25 August 2025A Fashion Journey Between Vienna and Bratislava Vienna and Bratislava are only an hour apart – and linked by fashion. Slovak label Nehera connects both cities, while its FW25 collection redefines the art of wandering. |
| 24 August 2025 - SIGN UP > Trendletter 24-August-2025: Children's Trachten Trends, Comics Meet Towels, Austria's Oscar Entry, Women Who Changed Fashion |
 23 August 2025Trailblazers of Style: Quiz on Women Who Changed Fashion From jersey fabric to the wrap dress and beyond, how well do you know the women who reshaped fashion history? |
 22 August 2025Between Vanity and Authenticity: Austria's 'Peacock' Heads to the Oscars 2026 Austria’s Oscar entry 'Peacock' (Pfau – Bin ich echt?) by Bernhard Wenger is a biting social satire about vanity, authenticity, and the search for identity, with Albrecht Schuch in the leading role. |
 21 August 2025Austria's Trachten Season: What Willhaben Data Reveal About Dirndl, Lederhose and Children's Fashion August marks peak Trachten season in Austria. Willhaben's latest analysis shows strong growth in children's Dirndl and Lederhosen searches. |
| 21 August 2025 - Fashion.at Music Tip: Florence + The Machine's haunting new video "Everybody Scream" is pure witchcraft vibes! Director Autumn de Wilde creates a spellbinding visual feast of dark elegance. The Gothic styling perfectly captures Florence's mystical energy - think dramatic silhouettes and ethereal textures. Title track from the album out Halloween 2025. Chilling and chaotic! |
 20 August 2025Towels Meet Comics: Vossen and Peanuts Celebrate Anniversaries Together This October, a textile icon meets a comic classic: Vossen collaborates with Peanuts for a playful limited towel edition. |
 19 August 2025From Sports Arenas to Coffee Cups: A New Brand Brings Superfood to Austria A new coffee brand surfaces with big PR: Superitalia launches 'Superfood Cappuccino' in Austria. Few facts, much promise. |
| 18 August 2025 - SIGN UP > Trendletter 18-August-2025: Wool Threads Austria-Italy, Dolomites Fashion Shoot, Prize-Worthy in Vienna,... |
 18 August 2025Cultural Threads between Austria and South Tyrol Fashion.at visited Moessmer in Bruneck for fabric shopping—wool classics by the meter, Austrian cultural ties, and the story behind Living Kitzbühel's recent challenges. |
 17 August 2025Falconeri's Alps Getaway Blends Italian Ease and Alpine Spirit Italian elegance meets alpine soul. Falconeri's Alps Getaway collection captures the golden light of Val Badia in South Tyrol — where Austrian charm and Italian ease unite. |
 17 August 2025Vienna Values: A City That Prizes the Prize-Worthy Spotlight on the Vienna Awards 2025: Kilian Kerner and Luise Reichert among the winners, set to shine at the glamorous Hofburg gala. |
 12 August 2025Bring Comfortable Shoes to Explore Vienna on the Tracks of Calle Libre's 'Youtopia' Street Art Week Street art meets utopia in Vienna: from August 16–23, Calle Libre artists will paint new murals, lead workshops and tours, and host parties. |
 11 August 2025Sparkle Meets Tradition: Jewelry Styling for Dirndls & Cajoy's New Munich Boutique From Vienna to Munich: Cajoy shares subtle ways to pair jewelry with dirndls ahead of Oktoberfest—and provides insights into the new boutique in the Bavarian capital. |