Fashion.at
An illustration of natural food pigments, showing raw vegetables, nuts, and spices on the left, and a corresponding color wheel of derived powders and dried foods on the right.25 July 2025
From Waste to Hue: Vienna's Colour Lab Uses Unavoidable Food Waste
What color is Vienna made of? Vienna Design Week shows bioregional pigments from unavoidable food waste in a living dye lab.

24 July 2025 - Fashion.at Music Tip 🎧: 'ODDWADD' by (Margaret Qualley as) Lace Manhattan
Margaret Qualley steps into the spotlight as singer Lace Manhattan for the first time, delivering two distinct singles from the Honey Don't! motion picture soundtrack, set for release on August 22. Released on July 24, the tracks showcase her versatility: 'ODDWADD' pulses with vibrant synth-pop energy, while the second single leans into raw, analog guitar-driven vibes. Both are crafted by her husband, Jack Antonoff, whose production brilliance shines through. The dance video, directed by Talia Ryder, is a visual feast, featuring choreography co-created by Ryder and Qualley. The wardrobe, sourced from the iconic Victoria's Secret archives, adds a dazzling archival flair, styled by Miguel Peña. Qualley stars alongside Talia Ryder as Dixie Normus.
Exhibition view at the Leopold Museum with four original Biedermeier-era garments on display.24 July 2025
Still Time for Biedermeier: A Glimpse into 19th-Century Aesthetics at the Leopold Museum
A few days left to visit 'Biedermeier – The Rise of an Era' at Leopold Museum Vienna. Art, machines, swatch boards, garments, silk trade — and thoughts on what's missing.

23 July 2025 - SIGN UP > TRENDLETTER 23-July-2025: Collectible Culture on Cotton, Salzburg's Summer of Style, Mexican Textile Art,...
Weaver on backstrap loom creating traditional Mexican textile22 July 2025
Threads of Heritage: Mexican Textile Art at Weltmuseum Wien
From Oaxaca to Vienna: How traditional Mexican dyeing techniques and fashion meet at Weltmuseum Wien this fall.

An AI-generated image of a sunny day on a city street, showing people using different modes of transport. In a bike lane, individuals ride electric scooters, mopeds, and a bicycle, while a group of pedestrians crosses the street.21 July 2025
Vienna Calls for Federal Reform: E-Mopeds and E-Scooters Face New Traffic Rules
Too fast, too heavy, and often uninsured: Vienna wants e-mopeds off the bike lanes—the ball is now with the federal government.

The pictures show singer Laura Bilgeri (left) and the Brandboxx Salzburg team: Katharina Krassnitzer, Markus Oberhamberger and Elisabeth Kreuzberger.20 July 2025
Salzburg's Summer of Style: New Trade Fair 'Schick' Returns to Brandboxx with Curated Programme
Salzburg balances stage and style: After February's debut, the Schick trade fair returns with top brands and a live act by Laura Bilgeri.

A female designer sits at a desk in front of a window, creating a banknote design on her computer. To her left is a large mood board filled with inspirational images of portraits, birds, and currency.19 July 2025
Call to Reimagine Euro Banknotes: Motifs include Austrian Peace Advocate Bertha von Suttner, Beethoven, Storks, and Europe's Rivers
Deadline 18 Aug: the ECB is crowdsourcing the look of future euro cash. From bridges to birds—or maybe Beethoven? Find out how the redesign works.

Anita Wagner and Alexander Knapp wearing 2025 Faaker See Biker Shirts beside a Harley-Davidson at Lake Faak, with water, mountains, and sky behind them.18 July 2025
Collectible Culture on Cotton: Faaker See's 2025 Biker Shirt Debuts
Not your average lake souvenir: Faaker See's 2025 biker shirt stands out with a bold graphic, Carinthian symbolism, and a presenting biker duo.

18 July 2025 - Fashion.at Music Tip 🎧: 'You Can't Stop This' by Alex Warren, album 'You'll Be Alright, Kid' (released today)

17 July 2025 - SIGN UP > TRENDLETTER 17-July-2025: Knitwear from the Alps, Travel Tips to Fashion Events, Quiz on Knitwear

A fashion designer stands in her sunlit studio between an industrial knitting machine and a desk with a computer. She is wearing a multi-colored knit sweater. The computer screen shows images of her knitwear designs.16 July 2025
Unravel the Threads: A Knitwear History and Care Quiz
How much do you know about knitwear? From ancient Egyptian socks to Chanel's jersey revolution, test your skills with this fun quiz!

The image shows knitwear designer Minerva Skyttä, winner of the Special Award Knitwear at the European Fashion Award FASH 2025, surrounded by models wearing pieces from her collection 'Monin terveisin isäsi' (Many Greetings from Your Father).15 July 2025
Knitting the Future: Minerva Skyttä Wins FASH 2025 Special Knitwear Award Sponsored by Iris von Arnim
A sail into memory and material: Finnish designer Minerva Skyttä wins the FASH 2025 knitwear award with a sculptural collection.

Philo-Sofie FW25: knit blazer in stone, back view of slit turtleneck, and tone-on-tone turtleneck with matching trousers.13 July 2025
Wool in Sight: Autumn's Ease During Summer's Peak
As summer sales fill carts, a soft signal from Tyrol: knitwear is on the horizon. Fashion.at previews FW25 with Philo-Sofie.

This diptych shows a woman in an alpine setting. On the left panel, she is resting in a grassy field while wearing a striped, short-sleeved top. On the right, she stands wearing a light-colored cardigan and a brown suede skirt.12 July 2025
Wool, Wood, and Water: Stapf's Slow Fashion Pledge from the Heart of the Alps
With the first look at its SS26 collection, Stapf introduces a 3-year repair guarantee. Timeless wool garments meet the quiet strength of the Alps.

An over-the-shoulder view of a woman touching her smartwatch. The screen is illuminated with a calendar reminder that reads 'Fashion 12 July.'11 July 2025
Time for Fashion: Art, Design, and Encounters Across Austria This Season
From lakeside art in Attersee to collaborative design in Salzburg and fashion shows in Vienna—summer of stylish reasons to travel.