Fashion.at
Split view of a street crowd outside and an indoor Christmas dinner party with a city view.17 December 2025
Going Out or Staying In: Christmas Food Trends Across Austria
Eating out or staying at home? Inflation, service quality and tradition shape how Austria eats at Christmas this year.

Graphic text reading 'Fashion.at Shopping Tip' in a bold black serif font on a white background, with the circular purple and blue Fashion.at logo in the bottom right corner.16 December 2025
Falling Riders Motif on Luxury Bag by Sebastian Kelemer – Auction for Charity at Parallel Vienna
A Viennese artist's humorous take on tumbling riders, stitched onto a premium leather bag from Austrian luxury label Ludwig Reiter. Currently auctioned for a good cause at Parallel Vienna.

Vintage sepia photo of a woman in Edwardian clothing riding a bicycle down a busy tree-lined street.15 December 2025
How Mobility Shaped Fashion – A Quiz
From cavalry heels to bicycle skirts and weekend bags: how movement quietly forced fashion to rethink itself.

Leather Porsche Design weekender with fabric lining inspired by the jacket pattern associated with F. A. Porsche and translated into the 911 GT3 90 F. A. Porsche anniversary interior.14 December 2025
Woven Heritage: Fabric Patterns and Austrian Roots in the Porsche 911
From Pepita to tartan: how fabric patterns shaped the Porsche 911—and how ideas developed in Zell am See found their way into automotive design.

Ski touring ascent near Amberger Hut in the Ötztal Alps under winter conditions.13 December 2025
Ski Touring in Austria: A Growing Trend Between Freedom, Risk and Digital Illusions
Ski touring has become a mass trend in Austria. Why the Alpine Club warns against false safety from apps, AI and social media.

12 December 2025 - SIGN UP! Fashion.at Trendletter 12-December-2025: Fashion as Gesamtkunstwerk. Shopping and Solidarity. Beauty Choices for Men.
12 December 2025 - Fashion.at Music Tip: Christina Aguilera's "Someday at Christmas": The Peace and Equality Carol That Still Resonates
A couple viewing a large, festive Christmas window display featuring Santa in a sleigh pulled by reindeer, decorated trees, and a detailed snowy village scene.11 December 2025
Warmth in Cold Times: Fashion and Sports Stores Engage in Winter Giving
Austria's fashion and sports retailers donate €60,000 in winter essentials to support those in need. A look at inequality, retail challenges, and how society might shape the future.

Futuristic scene of a man wearing sleek augmented reality glasses, gesturing in a high-tech corridor with a spherical drone hovering nearby. Overlay text lists 'Generation One' names and years: Naomi 2043, Nonej 2045 Elliot 2045 Namh 2045 Junil 2045 Elioi 2045 Juni 2045 Elliot 2045 Augh 2045 Junan 2045 Elliot 2045.10 December 2025
New Fiction Channel of Fashion.at starts with 'The Energetic Grid of the Universe,' Part 1
The new fiction channel of Fashion.at opens with The Energetic Grid of the Universe, Part 1. Humanity searched the universe for intelligent life—and overlooked what was already here. A deep-space discovery changes everything.

Lilli Hollein in the MAK exhibition hall before the Helmut Lang press conference, with the full-scale seating plan installation from the 2004/05 Paris show; Brigitte Winkler standing at her assigned seat.9 December 2025
Press Preview at MAK: Helmut Lang as a Total Work of Art
An international press preview at MAK looks at Helmut Lang's work beyond fashion, through archives, space, and media.

9 December 2025 - Fashion.at Music Tip: "Special" by GloRilla. Memphis rap star GloRilla drops her empowering new video "Special," directed by Troy Roscoe. The visual shows Glo with dancers, performing in a locker room, featured on magazine covers, and completing athletic feats while wearing gold medals. She says the song blends vulnerability with grit, asking to be told she's special and recognizing what makes her unique - it's about self-worth and affirmation. GloRilla has 3 nominations for the 2026 Grammys (Feb 1), including a historic Best Rap Album nod - that brings her to 6 career nominations. She hasn't won yet, but being nominated is already a victory.
TK Maxx 'Norway Day' Nordic campaign collage with white ski pullover featuring red SKI lettering and black hand weights positioned above a winter sports background.8 December 2025
When Movement Meets Style: How Sport Shapes the Start of the Year
Sport returns to the spotlight at the turn of the year. From Olympic outfits to home fitness routines, movement becomes part of daily style.

8 December 2025 - Fashion.at Watch Tip: Ilia Malinin's Record-Breaking Elegance on Ice. Ilia Malinin made history at the Grand Prix Final 2025, landing seven quads including his signature quadruple Axel—a world first. The 21-year-old American skated to "The Voice" choreography by Shae-Lynn Bourne, set to Asaf Avidan, Alan Mayer, and Power-Haus, Sergiu-Dan Muresan compositions. Ilia Malinin used his own recorded voice for the spoken word portions. For his most recent costumes, he collaborated with Japanese designer Satomi Ito. As gold medal favourite for Milano Cortina 2026, "The Quad God" continues redefining figure skating's technical limits.
Man holding an LED face mask with cooling and light technology.7 December 2025
From Daily Habits to High Tech: How Men Approach Beauty Today
From sunscreen to smart devices: how men handle beauty today. A look at habits, studies and new technologies.

6 December 2025 - SIGN UP! Fashion.at Trendletter 6-December-2025: Vienna Opera Ball Fashion. Winter Pop-Ups in Vienna. Fashion-related Art Gifts.
Viennese ball guests in formal wear with waltzing dancers visible in the background.5 December 2025
Origins & Traditions of European Ball Culture: A Viennese Perspective Quiz
A short quiz exploring the origins of European ball culture, classical dances, dress codes, and the rise of Viennese traditions from court society to today.

5 December 2025 - Fashion.at Music Tip: 'This Is What We Dance For' by JADE, album 'That's Showbiz Baby! The Encore' (released today)
Campaign image of a woman in a black satin evening dress and a man in a black Wilvorst tailcoat for the Opera Ball partnership.4 December 2025
Vienna Opera Ball and Peek & Cloppenburg Continue Their Fashion Partnership
What defines the Vienna Opera Ball's upcoming season? A look at partners, traditions, debutantes and the preparations behind Austria's most-watched dance event.

4 December 2025 - Fashion.at Music Tip: Sébastien Tellier returns with "Thrill Of The Night" – an irresistible electronic disco anthem featuring Slayyyter's Studio 54-edged vocals and Nile Rodgers' unmistakable guitar. Produced by Oscar Holter (The Weeknd) and SebastiAn, the track channels the euphoric spirit of French Touch nights where anything feels possible. The accompanying video, directed by Melchior Leroux (the visionary behind Theodora's viral "Fashion Designa"), places the three artists in a hallucinatory, green-screen-built disco world. Leroux explains that the surreal aesthetic, inspired by 80s slashers and films like Carrie and Suspiria, was entirely assembled as a vast digital collage in post-production. Alongside the release, Tellier announces his new album Kiss The Beast, out 30 January 2026 on Because Music, and a major European tour in 2026 – with Paris at 'L'Olympia' and other dates already sold out. Watch the video on YouTube.
Crowds stroll along Vienna's Graben under glowing chandelier Christmas lights on a December 2025 evening.3 December 2025
Austrian Fashion Association Highlights Events That Inspire Exploring Fashion Design in Vienna
Winter brings new fashion moments in Vienna: The Austrian Fashion Association (AFA) reports on sample sales, designer pop-ups and women-led creative collectives shaping the season.

Left, ceramic baseball caps arranged in a circle. Right, a black-and-white photogram showing toy packaging silhouettes.2 December 2025
Preview Kunsthalle Wien Artists' Market: Artworks on Fashion, Identity, Mass Products and Memory
Seen at the preview of Kunsthalle Wien's Artists' Market: artworks reflecting on fashion, mass-produced forms, identity and memory.

Orange Rosemary Cappuccino with cinnamon, photographed beside two additional winter coffee drinks and a De'Longhi coffee machine. Photo © Wynn Florante1 December 2025
Aroma of the Season: Reimagining Seasonal Spices in a New Coffee Creation
A look at Austria's cozy Advent season, the long history of winter spices, and a new seasonal coffee twist by De'Longhi: the Orange Rosemary Cappuccino.

30 November 2025 - SIGN UP! Trendletter 30-November 2025: Ballgown Swap Tradition. Voices Against Violence. Luxury Living in Vienna.
The Danube Flats high-rise tower beside the Danube and interior view of a lounge with bar, plants, and terrace seating.29 November 2025
Living High: How the Danube Flats Redefine Vienna's New Luxury Standard
Vienna's skyline has a new benchmark for high-rise living. A look inside the Danube Flats reveals what luxury means in 2025—community spaces, crafted design, and a lifestyle shaping future housing trends.

People browsing clothing racks and socializing at a bright indoor fashion swap event in Vienna.28 November 2025
Trading Ballgowns: A Sustainable Tradition at Vienna's Science Ball
Vienna's Science Ball brings back its Ballgown Swap — a smart, stylish way to reduce fashion waste. Plus: other swap events in the city.

Composite image showing four Freitag Lucky Trucking Charms—Autobahn, Dice, Face, and Mini Messenger—on a plain background, and a close-up of a person holding a grey tarp bag with two pink Mini Messenger charms attached.27 November 2025
Why Bag Charms Keep Returning: From Ancient Talismans to Today's Fashion Revival
Bag charms are back—again. From ancient talismans to kidult culture and Freitag's tarp-made designs, this story looks at why people love to decorate their bags.

New director Verena Kaspar-Eisert speaks at the opening of Gelatin's Christmas installation at the Heidi Horten Collection, with the sculpture in the foreground.26 November 2025
A Playful Advent Intervention by Gelatin in Vienna
A balancing figure and a festive wink: Gelatin's new Christmas installation opens under the museum's new director, Verena Kaspar-Eisert.

'Siolence' exhibition setup in Parliament: lit metal frames, info boards and a video of an anonymised woman, placed in a marble hall.25 November 2025
Austria Strengthens Its Stand Against Gender-Based Violence
Austria strengthens measures against violence toward women: from the 'Siolence' exhibition in Parliament to a nationwide receipt initiative highlighting emergency contacts.

25 November 2025 - SIGN UP! Trendletter 25-November 2025: Toxic Chemicals in Clothing. Drinking Trends. App to Hidden Gems. Vienna Fashion Map.
Woman in bright home raises hand to stop aggressor; bowl of oranges in background. Symbol of domestic violence for 25 Nov awareness.24 November 2025
Quiz: Understanding Violence Against Women and Global Prevention Efforts
A new quiz examines key facts about violence against women, global UN initiatives, the significance of 25 November, and current developments.

Google Map of Vienna showing numbered pins for selected fashion designers, ateliers, showrooms, and museum venues noted in Fashion.at's past-year coverage.23 November 2025
Vienna Fashion, One Year on Fashion.at: A Day-by-Day Record and a New Map of Local Design Places
A one-year look at Vienna fashion on Fashion.at — craft, shows and museum moments — now turned into a practical map of local ateliers and stores.

Modern glass-and-wood market hall at Vienna's Naschmarkt with wide roof and people walking in front.22 November 2025
Vienna's New Market Hall: A Storm in a Small Cooking Pot
Vienna has a new market hall — and a new citywide debate. What's inside, what people think, and why the discussion is so very Viennese.

Clothing items packaged for testing and a rack of garments analysed for hazardous chemicals; Greenpeace investigation 2025.21 November 2025
Toxic Threads: Greenpeace Reveals Dangerous Chemicals in Shein Clothing
New Greenpeace tests reveal banned PFAS and other hazardous chemicals in Shein clothing. What consumers should know about the risks and legal gaps.

21 November 2025 - Fashion Music Tip: JJ's "Haunting Me" Austrian Eurovision 2025 winner JJ delivers with "Haunting Me," a surprisingly compelling follow-up. The young artist recently faced criticism for outspoken comments on Israel's ESC participation—remarks he later softened—but one misstep shouldn't overshadow genuine talent. This track seamlessly merges contemporary pop with his distinctive operatic style. Lyrically, it explores being haunted by someone from your past who won't let go. Thanks to JJ’s win, Vienna will host Eurovision in May 2026, bringing the contest back to Austria for another exciting chapter.
Smartphone with ivie's 'Vintage Shopping Grätzel Walk' displayed inside the vintage shop 'Bananas' in Vienna.20 November 2025
Vienna's Hidden Routes via ivie: Couture Vintage and Local Design Gems
ivie expands its curated digital city guide with new vintage and handicraft features — an editorial look at Vienna's diverse routes and neighbourhoods.