Fashion.at
Left, Calle Libre 2025 team posing together outdoors. Right, a blue map marking numbered live painting spots in Vienna's Meidling district. © Jolly Schwarz, courtesy of Calle Libre.12 August 2025
Bring Comfortable Shoes to Explore Vienna on the Tracks of Calle Libre's 'Youtopia' Street Art Week
Street art meets utopia in Vienna: from August 16–23, Calle Libre artists will paint new murals, lead workshops and tours, and host parties.

Two models in dirndls with Cajoy earrings and bracelets (left) and interior view of Cajoy's new Munich boutique at Amiraplatz (right).11 August 2025
Sparkle Meets Tradition: Jewelry Styling for Dirndls & Cajoy's New Munich Boutique
From Vienna to Munich: Cajoy shares subtle ways to pair jewelry with dirndls ahead of Oktoberfest—and provides insights into the new boutique in the Bavarian capital.

10 August 2025 - SIGN UP > Trendletter 10-August-2025: Travel Destinations Munich - Dubai - Seefeld, Spa Fashion, Longevity Quiz
A symbolic image for a longevity quiz showing diverse paths to a long life: people jogging for fitness, friends socializing for mental well-being, and seniors doing Tai Chi for balance and mindfulness in a park.9 August 2025
Longevity Quiz: Habits for a Longer, Healthier Life
Want to live longer — and better? The "longevity" trend is more than just green smoothies and gym memberships. It's about science-backed habits that keep your body strong, your mind sharp, and your days full of energy. Take our quick quiz to learn the essentials — and pick up a few life-extending tips.

Model wearing Vossen poncho Tilda in Elderberry (left) and model in poncho Timo in Sand (right), from the Balance collection, available from October 2025.8 August 2025
Balancing Tradition and Innovation: Vossen's New Collection Highlights Comfort and Sustainability with Aqua.Save
From the 100-year anniversary gala to green innovations: Vossen continues to write textile history with new gender-neutral wellness pieces and sustainable production using Aqua.Save processes.

Exterior views of Alpin Resort Sacher Seefeld, dog Ella during retreat, and Elisabeth Gürtler in a dirndl at the resort.7 August 2025
Long Life, Four Paws: A New Kind of Retreat at the Alpin Resort Sacher Seefeld
What if your next wellness retreat included your dog? A new longevity program in Seefeld redefines aging for humans and their four-legged companions.

Marina Hoermanseder holding two pastel-themed Almdudler bottles from the ALMDUDLER x Marina Hoermanseder Oktoberfest Edition.6 August 2025
Traditional Meets Pop: A New Design Twist on Oktoberfest Bottles
Alpine herbs meet haute couture: Almdudler partners with designer Marina Hoermanseder for a playful Oktoberfest bottle redesign and capsule collection.

6 August 2025 - Fashion.at Music Tip: Video 'Yukon' by Justin Bieber, album 'Swag'
Construction site of DOTS DXB restaurant in Dubai with promotional visuals and brand slogan 'Eat. Drink. Dance. Repeat.' on black facade.5 August 2025
From Vienna to Dubai: Martin Ho's DOTS Group Launches International Expansion
From art-driven gastronomy in Dubai to AI perfumery and exclusive nightlife in Vienna — Martin Ho's next chapter begins.

4 August 2025 - SIGN UP > Trendletter 4-August-2025: Tableware & Ceramic Art, Art & Design Winners, Mailboxes as Artworks, Fashion at Design Fair
4 August 2025 - Fashion.at Music Tip: Video 'Electric Flower' by Miles Kane, album 'Sunlight In The Shadows,' produced by The Black Keys' Dan Auerbach (release on October 17)
Table set with Gmundner Keramik Navy Blue Flamed and Lobster plates, Marian jug and cups, beside a Marian M800 boat on a lakeside dock.3 August 2025
Plates That Hold Memories: Summer Life by the Lake in Austria
How generations come together at Austrian lakeside homes—anchored by handcrafted plates and ceramic art.

View of one exhibition hall at Blickfang Vienna 2024, part of the two-floor design fair at the MAK, showing curated booths and thematic banners. Photo: © Blickfang2 August 2025
Fashion Focus: A First Look at Blickfang Vienna 2025
Preview the fashion highlights of Blickfang Vienna 2025: from art-driven collections to zero-waste couture and conceptual jewelry.

1 August 2025 - Fashion.at Music Tip: Video 'The Subway' by Chappell Roan
Launch of 'Reif für die Gallery' on July 30: Austrian Post CEO, artists, and team present art-transformed mailboxes on the rooftop of Post HQ in Vienna.1 August 2025
Bright Yellow Meets Bold Expression: Austria's Post Boxes Get an Artistic Makeover
Austria's iconic yellow mailboxes turn into art! Featuring artists known for collaborations with fashion and lifestyle labels — meet the creatives reshaping everyday objects.

An image with the text 'From Art to Fashion: Austria's Most Visionary Voices' in a large central bubble. It is surrounded by smaller bubbles containing black pictograms for the arts: a dress, a paint palette, theater masks, a film clapper, a camera, a book, a musical note, and a classical building, all on a textured background.31 July 2025
From Art to Fashion: Austria's Outstanding Artist Awards 2025 Spotlight Visionary Creators
Visionary minds awarded: Jewelry artist Petra Zimmermann received Austria's top state art prize in the category 'Experimental Fashion Design'. Read more about her work and fellow winners.

30 July 2025 - Fashion.at Music Tip: Official music video 'Lover Girl ' by Laufey, album 'A Matter of Time' (August 22)
Left: Porcelain Babushka with butterfly motifs. Right: Sandra Haischberger, founder feinedinge, working in her atelier. Photo © Patrick Griesbacher-Tafner30 July 2025
feinedinge: 20 Years of Viennese Porcelain – Studio Party
Behind the scenes of a Viennese porcelain label celebrating 20 years of quiet excellence and delicate artistry.

29 July 2025 - SIGN UP > Trendletter 29-July-2025: Threads Across Continents, Circularity in Fashion, From Waste to Hue
A split-screen image comparing fashion styles of the USA and the EU. On the left, a map of the USA features models in casual attire, including denim jackets, jeans, a plaid shirt, t-shirts, and sneakers. On the right, a map of the European Union shows models dressed in more formal and chic outfits, such as trench coats, a pinstripe suit, a leather jacket, and elegant dresses.28 July 2025
Threads Across Continents: A Fashion History Quiz on EU–USA Style Legacy
Test your knowledge of fashion's iconic milestones—from denim to design revolutions. How well do you know the intertwined legacy of Europe and the USA?

A man in a jacquard vest and lederhosen and a woman in a matching dirndl model traditional clothing from the Felicitas & Hans Fall/Winter 2025 collection, posing in front of shelves filled with fabric rolls.27 July 2025
Wiesn Style with Substance: Sustainability Woven into Tradition
Conscious style meets Bavarian tradition: this year's Wiesn outfits show how sustainability is woven into Tracht.

An infographic of a circular economy. A large circular arrow contains smaller arrows labeled DESIGN, PRODUCTION, REUSE, and CONSUMPTION on the left. On the right, arrows for CONSUMPTION, REPAIR, and NEW MATERIALS show the flow of resources back into the system and the introduction of new ones.26 July 2025
Circularity in Fashion: Intent Grows, But Execution Still Trails
Brands want to go circular, but execution lags. The Circular Fashion Index 2025 explains why—and how leaders like Chanel and others are changing the game.

An illustration of natural food pigments, showing raw vegetables, nuts, and spices on the left, and a corresponding color wheel of derived powders and dried foods on the right.25 July 2025
From Waste to Hue: Vienna's Colour Lab Uses Unavoidable Food Waste
What color is Vienna made of? Vienna Design Week shows bioregional pigments from unavoidable food waste in a living dye lab.

24 July 2025 - Fashion.at Music Tip 🎧: 'ODDWADD' by (Margaret Qualley as) Lace Manhattan
Margaret Qualley steps into the spotlight as singer Lace Manhattan for the first time, delivering two distinct singles from the Honey Don't! motion picture soundtrack, set for release on August 22. Released on July 24, the tracks showcase her versatility: 'ODDWADD' pulses with vibrant synth-pop energy, while the second single leans into raw, analog guitar-driven vibes. Both are crafted by her husband, Jack Antonoff, whose production brilliance shines through. The dance video, directed by Talia Ryder, is a visual feast, featuring choreography co-created by Ryder and Qualley. The wardrobe, sourced from the iconic Victoria's Secret archives, adds a dazzling archival flair, styled by Miguel Peña. Qualley stars alongside Talia Ryder as Dixie Normus.
Exhibition view at the Leopold Museum with four original Biedermeier-era garments on display.24 July 2025
Still Time for Biedermeier: A Glimpse into 19th-Century Aesthetics at the Leopold Museum
A few days left to visit 'Biedermeier – The Rise of an Era' at Leopold Museum Vienna. Art, machines, swatch boards, garments, silk trade — and thoughts on what's missing.

23 July 2025 - SIGN UP > TRENDLETTER 23-July-2025: Collectible Culture on Cotton, Salzburg's Summer of Style, Mexican Textile Art,...
Weaver on backstrap loom creating traditional Mexican textile22 July 2025
Threads of Heritage: Mexican Textile Art at Weltmuseum Wien
From Oaxaca to Vienna: How traditional Mexican dyeing techniques and fashion meet at Weltmuseum Wien this fall.

An AI-generated image of a sunny day on a city street, showing people using different modes of transport. In a bike lane, individuals ride electric scooters, mopeds, and a bicycle, while a group of pedestrians crosses the street.21 July 2025
Vienna Calls for Federal Reform: E-Mopeds and E-Scooters Face New Traffic Rules
Too fast, too heavy, and often uninsured: Vienna wants e-mopeds off the bike lanes—the ball is now with the federal government.

The pictures show singer Laura Bilgeri (left) and the Brandboxx Salzburg team: Katharina Krassnitzer, Markus Oberhamberger and Elisabeth Kreuzberger.20 July 2025
Salzburg's Summer of Style: New Trade Fair 'Schick' Returns to Brandboxx with Curated Programme
Salzburg balances stage and style: After February's debut, the Schick trade fair returns with top brands and a live act by Laura Bilgeri.