 18 July 2025Collectible Culture on Cotton: Faaker See's 2025 Biker Shirt Debuts Not your average lake souvenir: Faaker See's 2025 biker shirt stands out with a bold graphic, Carinthian symbolism, and a presenting biker duo. |
18 July 2025 - Fashion.at Music Tip 🎧: 'You Can't Stop This' by Alex Warren, album 'You'll Be Alright, Kid' (released today) 17 July 2025 - SIGN UP > TRENDLETTER 17-July-2025: Knitwear from the Alps, Travel Tips to Fashion Events, Quiz on Knitwear |
 16 July 2025Unravel the Threads: A Knitwear History and Care Quiz How much do you know about knitwear? From ancient Egyptian socks to Chanel's jersey revolution, test your skills with this fun quiz! |
 15 July 2025Knitting the Future: Minerva Skyttä Wins FASH 2025 Special Knitwear Award Sponsored by Iris von Arnim A sail into memory and material: Finnish designer Minerva Skyttä wins the FASH 2025 knitwear award with a sculptural collection. |
 13 July 2025Wool in Sight: Autumn's Ease During Summer's Peak As summer sales fill carts, a soft signal from Tyrol: knitwear is on the horizon. Fashion.at previews FW25 with Philo-Sofie. |
 12 July 2025Wool, Wood, and Water: Stapf's Slow Fashion Pledge from the Heart of the Alps With the first look at its SS26 collection, Stapf introduces a 3-year repair guarantee. Timeless wool garments meet the quiet strength of the Alps. |
 11 July 2025Time for Fashion: Art, Design, and Encounters Across Austria This Season From lakeside art in Attersee to collaborative design in Salzburg and fashion shows in Vienna—summer of stylish reasons to travel. |
| 11 July 2025 - Fashion.at Music Tip 🎧: 'Big Money' by Jon Batiste. Grammy-winning artist Jon Batiste delivers a high-energy visual for 'Big Money', the lead single from the upcoming album, releasing August 22. The music video is a feast of fashion from head to toe — with special thanks to Christian Louboutin, the luxury brand famed for its red-soled shoes, and Stetson, the iconic American hatmaker known for classic Western style. 'Big Money' reminds us that not everything that sparkles is gold — a sharp reflection on how appearances and material wealth can distract from what truly matters. |
| 10 July 2025 - SIGN UP > TRENDLETTER 10-July-2025: Fashion & Trends, Travel Tips, Austria's Nature, Quiz Eras & Style |
 9 July 2025What Fashion Says About Its Time: A Quiz on Eras, Society, and Style How did denim become a political symbol? What clothes were worn in times of crisis or rebellion? Take the quiz on fashion shaped by global history. |
 8 July 2025From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values. |
| 8 July 2025 - Fashion.at Music Tip 🎧: 'Legalize Living' by The Hives, album 'The Hives Forever Forever The Hives' (August 29). The Hives' introduced their new single, 'Legalize Living,' with a passionate call to action. They describe life as increasingly restrictive, likening it to a "tight rollneck" or "smaller cages" and urge fans to resist "normalizing normalization." The band demands the "legalization of living" globally, encouraging people to join their campaign for change. |
 7 July 2025Land of the Diggers: How Austria's Soil and Culture Are Being Paved Over Austria's nature crisis deepens: 11 hectares of land vanish daily. WWF rewrites the anthem and calls for action. |
 6 July 2025The Sharing Economy on the Move: Freitag's Travel Bags for Rent Why own what you barely use? A look at Freitag Rent's travel bag service and the analog-digital mix behind its travel diary. |
 5 July 2025Flavor Meets Fashion: Kelly's Marks 70 Years with New Chips and Retro Clothing 70 years of crisp innovation and party vibes: Kelly's presents new BBQ chips, oven-baked snacks, and retro-cool fashion. |
| 5 July 2025 - Fashion.at Music Tip 🎧: 'Gone' by Haim, album 'I quit' |
 4 July 2025Summer Travel by Car: Tips for a Safe and Responsible Holiday Drive Car travel remains the top choice for Austrians on holiday. Asfinag offers practical tips for safe journeys—plus a sober look at rising train prices. |
| 3 July 2025 - SIGN UP > TRENDLETTER 3-July-2025: Scents as Portals, Artists on Travel, Cuisine in Italy & Austria, Hair Protection Quiz |
 2 July 2025Culinary Bridges: How Italy Shapes Austrian Taste Why do Austrians love Italian food so much? From vacations to pesto-packed summer meals, the culinary connection is strong. Plus: An ideal recipe for hot days when turning on the stove to cook is out of the question. |
 1 July 2025Scented Stories: How Perfumes Revive History, Crafts, Art, and Literature Perfume as poetic memory: V Canto's Ceraiuolo and other scents draw on Italy's deep well of history, crafts, art, and literature. |
 30 June 2025Fresh Flavors at the Coffeehouse: Vienna's Ongoing Recipe Renaissance Vienna's café culture isn't standing still—Julius Meinl blends strawberries, pistachio, and espresso for a new twist on tradition. |
 29 June 2025Wanderlust and Worldviews: Travel, Art, and Society in the Albertina's Summer Exhibition This summer, while many Austrians take to the road, the Albertina Museum turns travel into art. Discover how journeys shaped creativity. |
 28 June 2025The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect. |
 27 June 2025Hair Protection Quiz: From Mountain Peaks to City Streets Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage! |
| 27 June 2025 - Fashion.at Music Tip 🎧: Today marks the start of race weekend in Spielberg for the Austrian Grand Prix — the perfect time to spotlight 'Drive' by Ed Sheeran from the just-released 'F1 The Album' (out June 27 alongside the film). The album features major names like Rosé, Tate McRae, Doja Cat, Burna Boy, Roddy Ricch, Peggy Gou, Chris Stapleton, Tiësto, and more. |
| 26 June 2025 - Fashion.at Music Tip 🎧: 'Lover Girl' by Laufey, album 'A Matter of Time' (August 22) |
| 26 June 2025 - SIGN UP > TRENDLETTER 26-June-2025: Fashion AI, Law, Photography, Hair Style, Psychology of AI Prompting |
 25 June 2025From Cotton to Code: Two Vienna Exhibitions Rethink Fashion's Future Two exhibitions opening in Vienna on June 26 take fashion beyond aesthetics: one confronts fast fashion's wasteful trail, the other explores AI-driven design. |
 24 June 2025Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season. |
| 24 June 2025 - Fashion.at Music Tip: 'All Night' by Maroon 5 (official music video announced for June 26), album 'Love Is Like' (August 15) |
 23 June 2025Austria Debates Anti-Ultra-Fast-Fashion Law as Europe Follows France's Lead Austria joins the debate on fast fashion: a proposed law targets Temu, Shein & Co. Handelsverband calls for action like France. |
 22 June 2025Lenses on Life: Bruce Weber, Henri Cartier-Bresson, and Christine de Grancy in Focus This Summer A Sunday well spent: fashion.at previews Bruce Weber's upcoming book and two summer exhibitions in Vienna. Three photographers, one shared legacy. |
 21 June 2025Fast Lane, Fine Views: How Vienna Celebrates the Austrian Grand Prix at The Ritz-Carlton Vienna may not overlook the Spielberg track, but The Ritz-Carlton brings Formula 1 flair sky-high. Cocktails, expert talks and F1 vibes all weekend. |
 20 June 2025Good Prompting is Good Thinking: A Guide to Enhanced Thinking with AI by Dr. Josef Sawetz Is Good Prompting truly Good Thinking? Episode 9 of the podcast series 'Applied Psychology in Everyday Life' reflects on Dr. Josef Sawetz's insights on how AI interaction enhances cognitive skills like computational thinking, creativity, and imagination. |