Fashion.at

Three smiling visitors in colourful Tracht at a Pride-themed Neustifter Kirtag event, with rainbow flags and festival decorations.

13 August 2026 At Vienna's Neustifter Kirtag, Dirndl Meets Drag
At Vienna's Neustifter Kirtag, Dirndl, wine and a changing idea of tradition meet drag, music and queer culture. Dirndl and Lederhosen are part of the festival's visual identity.

Three 19th-century photographic cards showing traditional dress and a cyclist with a high-wheeler.

12 August 2026 A Digital Collection to Browse, Search and Reconnect
More than 23,000 museum objects are online. Albums make browsing easy; a deeper search reveals unexpected links across history and fashion.

Colorful polo shirts on a boutique rack.

11 August 2026 The Polo Shirt Question: What the Vienna Fashion Study Actually Examines
A polo shirt is not a political label. A Vienna research project is examining the networks and visual codes behind far-right fashion.

Infographic showing the three meta-skills for human-AI collaboration: Computational Thinking, Social Intelligence and Adaptive Creativity.

10 August 2026 The Three Skills Humans Need in the AI Workplace AI may change the job — but what happens to the way people think, create and work together? Listen to the 17th episode of Dr. Josef Sawetz's podcast series 'Applied Psychology in Daily Life

Postcard-style AI-generated image of Altaussee Lake, the mountains and an Ausseer Tracht stamp.

9 August 2026 Green, Pink, Lilac: How Altaussee Wears Its Landscape
Green, pink and lilac: a journey through Altaussee, where mountain scenery, summer villas and traditional dress tell stories of the region.

Three models wearing the 721 High Rise Skinny, 723 High Rise Straight and 725 High Rise Bootcut from the relaunched Levi's® 700 Series.

6 August 2026 From Skinny to Wide Leg: Why Fit Matters More Than Fashion Rules
Skinny, straight or wide? Levi's latest denim relaunch reflects a fashion shift where comfort and personal fit increasingly matter more than trends

Illustrated Vienna Fashion Week.26 show schedule highlighting Empowerment Studio, Modeschule Michelbeuern's 'Nahtschatten' and the dreizehn MQ Artist-in-Residence project.

5 August 2026 Vienna Fashion Week.26 Show Plan Highlights Fashion Beyond the Runway
Vienna Fashion Week.26's full show schedule reveals projects that use fashion for empowerment, education and artistic experimentation.

4 August 2026 Peek & Cloppenburg's Autumn Capsule Brings Quiet Style into Everyday Life
Can a few timeless pieces outlast fast-changing trends? Peek & Cloppenburg's new Style Icon Collection suggests a different approach to autumn.

Vienna Design Week 2026 Festival Headquarters at Hietzinger Kai 101 in Vienna.

2 August 2026 Vienna Design Week 2026: School Tours Open the Door to the World of Design
Vienna Design Week's guided school tours explore questions such as: What makes good design? Who shapes it? And how does it influence everyday life?

Woman with a UV-protection umbrella overlooking Salzburg's Mirabell Gardens.

1 August 2026 From Royal Parasols to UV Umbrellas: Why Portable Shade Is Making a Comeback
Portable sun umbrellas are back—but not for fashion. Heatwaves and skin health are driving the comeback of an accessory with centuries of history.

Children with bicycles in an urban neighbourhood.

31 July 2026 From New School Shoes to Bike Buses: How Cycling Is Becoming Part of the School Run
More Austrian children are cycling to school. Here's how bike buses, footwear and new youth cycling initiatives are changing the journey.

Illustration of AI-powered omnichannel retail connecting stores, warehouses and online orders.

30 July 2026 How AI Is Changing the Hidden World of Retail Orders Modern retail increasingly depends on AI-powered order management. CHRIST's latest technology project illustrates how omnichannel commerce is evolving behind the scenes.

Children wearing ergonomic school bags walk safely to an Austrian primary school.

29 July 2026 The First School Bag: What Really Matters
The first school bag is more than a childhood milestone. Austria's newest VKI comparison examines ergonomics, visibility and usability. What parents should look for before the new school year begins.

Lenzing site in Austria with clock tower and log piles.

28 July 2026 Work, Fashion and Fibers: Why Lenzing Is Reshaping Its Future
Lenzing's restructuring reflects how AI, digitalisation and changing fashion markets are transforming work, manufacturing and textile innovation.

Three office-inspired looks from the ECOALF Autumn/Winter 2026/27 collection.

27 July 2026 From Bureau to Home Office: How Work Changed Office Fashion
From monastery scriptoria to hybrid work: how office culture transformed fashion—and what ECOALF's new collection reveals.

Deichmann Foot Care Spa collection with five foot care products and summer sandals.

26 July 2026 From Shoes to Self-Care: Deichmann Launches a Foot Care Beauty Range
Healthy feet start before discomfort begins. Why Deichmann's first Foot Care Spa range is more than a beauty launch.

Autumn mood board with seasonal colours, tea spices, berries, tropical flowers and natural textures.

25 July 2026 Austria's Autumn 2026 Preview: Cozy Comfort Meets Fresh Energy
Summer is still in full swing, but Austria's first autumn previews already reveal the colours, flavours and lifestyle ideas shaping the next season.

Step-by-step infographic showing how to make Austrian blueberry quark dumplings with semolina, blueberry filling, almond-poppy seed coating and blueberry yoghurt.

24 July 2026 Blueberry Quark Dumplings: A Semolina Recipe That Balances Tradition and Nutrition
Why semolina may improve quark dumplings: a recipe, cooking tips and the nutrition behind this Austrian classic.

Infographic detailing EU textile waste rules in Austria, showing dates, consumer insights, motivations, and a circular fashion outlook.

22 July 2026 EU Ban on Destroying Unsold Clothing: Austria Prepares for a New Textile Economy
New EU rules ban the destruction of unsold clothing. What changes for Austrian companies, consumers and the future of textile recycling?

Michi and Johanna Klemera beside a model wearing a British-inspired Alpine look from the Luis Trenker Autumn/Winter 2026/27 collection.

21 July 2026 From Alpine Roots to British Tweed: Autumn Travel Meets Regional Style
Traditional, but not traditional costume: Luis Trenker shows how Alpine heritage continues to evolve in contemporary fashion.

Models backstage waiting to enter the runway.

20 July 2026 Vienna Fashion Week 2026: First Look at This Year's Designer Line-up
The first designer names for Vienna Fashion Week 2026 are confirmed. Here's an early look at selected labels and projects shaping this year's programme.

Glass dome inside Vienna's historic Astoria Garage, venue of the Astoria Artshow 2026.

18 July 2026 New Vienna Art Fair to Fill September Market Gap
Vienna's September art market has a new date to save. The Astoria Artshow debuts alongside Parallel Vienna after major fair cancellations, reshaping the season.

Woman in a white bathrobe brushing her teeth in a sunlit bathroom with a garden view beside an infographic summarising European personal care and wellbeing survey results.

17 July 2026 Europe's Daily Beauty Routine Is Becoming a Health Routine
Health now matters more than beauty: a new European study reveals why daily personal care has become part of preventive wellbeing.

An iced beverage in a unique glass on a patterned mat.

16 July 2026 Coffee Stop Before the Curtain Rises: A Salzburg Café Tip for the Festival Weeks
Salzburg Festival opens tomorrow. A coffee stop near the Festspielhaus comes with seasonal espresso drinks and recipes for home.

Interior of Wilde Vienna Fleischmarkt showing Vienna Secession-inspired design and coffeehouse-style seating inside the historic former Central Post Office.

15 July 2026 How Design Tells the Story of a City: Inside the Interior Concept of Wilde Aparthotels
Hotels increasingly reflect the cities they inhabit. Here's how Wilde Aparthotels uses architecture, art and local traditions to shape its newest interiors.

Postcard-style illustration of Europe's leading islands for water sports with a top 10 ranking graphic.

14 July 2026 Europe's best water sports islands: Why rankings differ.
Search volume or real conditions? Two analytical approaches rank Europe's leading islands for water sports—and reach different conclusions.

Valentin Bontus rides a hydrofoil kiteboard in a red wetsuit during training at Long Beach ahead of the LA28 Olympic test regatta.

13 July 2026 From White to Red Racing Suit: Valentin Bontus Begins Long Beach Olympic Test
Olympic champion Valentin Bontus returns to the future LA28 venue in Long Beach, where a new red racing look signals his next Olympic chapter.

Four hairstyles from Intercoiffure Austria's 'timeLESS Me' 2026/27 collection featuring a long mullet, textured curls, a shag cut and a curly pixie with natural movement.

12 July 2026 Hair Trends 2026/27: Intercoiffure Austria Puts Movement and Me-Time in Focus
Intercoiffure Austria's Hair Trends 2026/27 focus on natural curls, textured movement and versatile cuts that fit a fast-changing lifestyle.

Three historical images of Wiener Werkstätte artist Vally Wieselthier, including her portrait, poster design and a 1929 exhibition photograph in New York.

11 July 2026 Women of the Wiener Werkstätte: New York revisits Vienna's rediscovered pioneers
Vienna's landmark exhibition arrives in New York with a new perspective on the Jewish women who shaped the Wiener Werkstätte.

Interior of SNUD Concept Store in Vienna with fragrance displays, furniture and curated interior design.

9 July 2026 Beyond the Mainstream: Vienna Concept Store Shares Summer Fragrance Picks
Vienna's SNUD Concept Store presents its favorite niche fragrances for summer, ranging from aquatic scents to Mediterranean inspirations.

Model wearing a sculptural silver dress inspired by Capri-Sun pouches during the 'Outer Space' Spring/Summer 2027 runway show at Berlin Fashion Week.

8 July 2026 From Space Age Packaging to the Runway: When Fashion Becomes Advertising
How Marina Hoermanseder's Berlin Fashion Week SS27 show illustrates the role of brand collaborations, space-inspired design and runway storytelling.