Fashion.at
Studio Palatin lamp, Lederhaas wash and lotion, Schullin bangle, and Lobmeyr engraved feather glassware.24 May 2025
Father's Day with Viennese Elegance: Selected Treasures for Timeless Appreciation
What connects subtle fragrance, engraved glass, hammered gold, and sculptural light? Viennese elegance, carefully curated for Father's Day.

23 May 2025 - SIGN UP > TRENDLETTER 23-May-2025: Vienna's Jewelry Culture, Tech-Jewels, Creative Technologies,...
Three jewelry-inspired art objects: a pearl-like necklace made of rabbit droppings by Stephie Morawetz; a steel pin shaped like a phone in Konstanze Prechtl's 'Fool's Selfie'; and brass-and-metal headphones from Uma Vogl-Fernheim's 'Dream On' series.22 May 2025
Jewelry as Mirror of Society: Eligius Award 2025 Reflects on Material Values, Identity, and Digital Culture
What can rabbit droppings, a fool's selfie, and golden headphones tell us about society? Insights into the Eligius Award 2025.

Campaign visual for the Creativity Rules Festival 2025 in Hallein, featuring student work from FH Salzburg's Creative Technologies department.21 May 2025
Digital Creativity on Stage: Hallein Hosts the 'Creativity Rules' Festival
Animated films created for EXPO 2025 in Osaka, VR games, and interactive media—FH Salzburg students present future-oriented work in Hallein.

Stage at Huawei launch event in Berlin presenting new wearables under the theme 'Fashion Next'20 May 2025
From Timekeepers to Tech-Jewels: Huawei Watch 5 Leads the Fashion-Forward Future of Wearables
How long will smartwatches remain in fashion? A look at Huawei's new Watch 5 from the Berlin launch—where wearables meet function and form.

Portraits of Nathalie Kohn (left) and Deborah Kohn (right), with Lisa Dokuvich of Gingerlicious in the center, enjoying cake and wearing K&K Jewels. Photos: © Markus Morianz19 May 2025
A Tip for Treasure Seekers: K&K Jewels' New Campaign Celebrates Life and Luxury in Vienna
What connects zest for life with artisan jewelry in Vienna? A new campaign by K&K Jewels draws attention to local craftsmanship.

JJ celebrates winning the Eurovision Song Contest 2025 for Austria with 'Wasted Love.' Photo: © ORF/Roman Zach-Kiesling.18 May 2025
Austria Triumphs at Eurovision 2025: JJ's Win Secures 2026 Contest — A Boost for Tourism, Culture, and the Economy
Austria's JJ brings the Eurovision trophy home with 'Wasted Love'. What's next for 2026 — and what does it mean for tourism and the economy?

Ringturm covered in artwork showing bookshelves and a man reaching for a book; artwork by Marcin Maciejowski, photo by Hertha Hurnaus, rendering, Wiener Städtische Versicherungsverein.17 May 2025
Stories That Connect: Poland Takes Center Stage at Vienna's Ringturm
Just before Poland's presidential election, Vienna's Ringturm becomes a canvas for Polish artist Marcin Maciejowski. What connects books, buildings & nations?

16 May April 2025 - SIGN UP > TRENDLETTER 16-May-2025: The Summer Favorite, Fashion & Hair Trends, Vienna's New Hotspot,...
16 May 2025 - Fashion.at Music Video Tip: 'Bloom Baby Bloom' by Wolf Alice from the band's upcoming album, The Clearing, set to release on August 29. The video references Bob Fosse's cult film 'All That Jazz' and features choreography by Ryan Heffington (known for his work on Sia's 'Chandelier', Kenzo World with Margaret Qualley,...). The song is about finding and developing oneself.
Collage from the JCH salon show in Vienna featuring Eva Petrič with her AI perfume, event guests, Swarovski shopper, fashion looks, and corporate wear concepts.15 May 2025
A Very Viennese Ensemble: Fashion, Hair & Fragrance at JCH x Steinmetz-Bundy's Spring/Summer 2025 Salon Show
From tailored elegance to AI-inspired fragrance—JCH and Steinmetz-Bundy's SS25 salon show, featuring Eva Petrič's perfume premiere, became a stage for fashion and reflection in Vienna.

Model wearing wrap swimsuit and pareo by Soda Lingerie for Thermalbad Vöslau, launched May 2025.14 May 2025
Summer Style with Tradition: Thermalbad Vöslau's Design Journey Carries On with a New Collaboration
Swimwear with purpose: Thermalbad Vöslau adds timeless designs by Vienna-based Soda Lingerie to its collection of summer essentials.

Side-by-side fashion portraits: right, a woman in a white linen shirt and trousers from Intimissimi's upcoming collection; left, a man in a navy shirt and swim shorts from the IUMAN–Intimissimi Uomo line.13 May 2025
Cool, Elegant, and Enduring: Intimissimi Embraces Linen for Summer 2025
What makes linen a long-standing summer staple? A look at Intimissimi's new collections for women and men.

Mountain biker passing Haflinger horses on a grassy alpine trail in Sölden with mountains and gondolas in the background.12 May 2025
What the Trail Names Say About Biking in Sölden: Ten Years of the Bike Republic and New Highlights
From summer kick-off to the new BRS Festival: Sölden's Bike Republic celebrates 10 years with a season full of biking, events, and alpine energy.

Collage of the Café am Dom opening: includes Vienna's mayor with the Figlmüller brothers, Toni Faber giving a blessing, the cathedral-facing café garden, and guests including Fiona Figlmüller, Maurizio Giambra, DJane Anna Ulrich, and Martin Grandits.11 May 2025
Espresso, Elegance, and a Hint of Holy Smoke – Vienna's New Hotspot at the Cathedral
A new café across from Vienna's St. Stephen's Cathedral opened that same early evening as white smoke rose from Rome.

The visual of 'The Future of Human Resource Development: AI and Psychology in Harmony - 8th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.10 May 2025
AI Meets EQ: Rethinking Human Resource Development with Dr. Josef Sawetz
How does AI meet psychology in today's workplace? Episode 8 of the podcast series 'Applied Psychology in Everyday Life' by Dr. Josef Sawetz introduces the People Performance System.

9 May April 2025 - SIGN UP > TRENDLETTER 9-May-2025: Swimwear, Art & Design, Social Impact
Romana Zöchling at the SO/ Vienna hotel during the presentation of her Ferrari Zöchling x Sophia Süssmilch collection on May 6, 20258 May 2025
Art Meets Fashion: Ferrari Zöchling Presents New Collection at SO/ Vienna
Design label Ferrari Zöchling teams up with artist Sophia Süssmilch for a new collection, presented in the lobby of SO/ Vienna.

8 May 2025 - Fashion.at Music Tip - Protest Song addressing Justice & Cash: 'Pretrial (Let Her Go Home)' by Fiona Apple raises awareness of the many women who are imprisoned - while still presumed innocent - before trial because they cannot afford bail.
19th-century Austrian embroidered travel bag next to a sculptural ring by Petra Zimmermann made from a vintage metal clutch, acrylic, amethysts, and gold-plated silver.7 May 2025
Carried by the Body: 'SIDEKICKS' Explores Rings and Bags Across Centuries at MAK Geymüllerschlössel
How do bags and rings reveal centuries of personal and social identity?

Graffiti of a sad pig with the message 'Nein zum Vollspaltenboden!' and the URL vgt.at/Schweine on a wall at Vienna's Donaukanal.6 May 2025
Walls That Speak: Vienna's Graffiti Calls for Justice in Animal Farming
A new mural at Vienna's Donaukanal critiques pig farming laws as Austria faces decisions on animal welfare reform.

A nostalgic tribute to early 20th-century swim fashion, this AI-generated visual captures the essence of women's athletic and leisurewear from the era. The tank suits—sleeveless, full-bodied garments—stand as symbols of both modesty and growing athletic freedom, reminiscent of the pioneering female Olympians of 1912. Set against the rhythmic waves and sandy shore, this composition evokes the elegance and camaraderie of swimmers embracing the waters with confidence.
Photo: Created in collaboration between Fashion.at and Copilot, this visual enriches the Swimwear Evolution Quiz, celebrating the history and transformation of swim attire through the decades.5 May 2025
From Roman Mosaics to Recycled Fibers: The Swimwear Evolution Quiz
How much do you know about the evolution of swimwear in Europe? From Roman mosaics to recycled fabrics, test your knowledge of style, history, and sustainability!

5 May 2025 - Fashion.at Music Tip: 'Priceless' ft. LISA by Maroon 5
Lineup of women's swimwear from Peek & Cloppenburg Summer 2025, including sustainably labeled Barts pieces.4 May 2025
Sustainable by the Shore: Swimwear Tips and Trends from Vienna
From Roman mosaics to recycled fibers—how swimwear reflects shifting values in style, history, and sustainability.

Fanzineist Vienna Art Book & Zine Fair at Semperdepot with visitors browsing tables of zines and publications in a previous year.3 May 2025
Beyond the Mainstream: Fanzineist Vienna Art Book & Zine Fair 2025 Preview
Self-published art books, queer zines, workshops & underground sounds: Fanzineist Vienna brings global DIY culture to Semperdepot this May.

2 May April 2025 - SIGN UP > TRENDLETTER 2-May-2025: Textile Art & Haute Couture, Travel & Culture, Color Psychology
Exhibition view of 'Textile Transfers' at Universitätsgalerie der Angewandten im Heiligenkreuzerhof with historical textiles; photo by Manuel Lopez Carreon.1 May 2025
Hidden Threads, Visible Legacies: Textile Art from the Archives
Two overlooked pioneers of textile art take center stage in a new Vienna exhibition—showing how archives, context, and female voices shape design history.

1 May 2025 - Fashion.at Music Tip: Justice released video and remixes of the original 'Afterimage' track, which was released in 2024 on the album 'Hyperdrama'.
Book cover of 'Valentino. A Grand Italian Epic', TASCHEN's hardcover monograph in red, edited by Armando Chitolina with texts by Suzy Menkes and Matt Tyrnauer30 April 2025
A Chronicle in Valentino Red: TASCHEN's New Edition of the Valentino Monograph
Fashion.at previewed TASCHEN's monumental new edition of Valentino Garavani, featuring rare insights, couture close-ups and voices from fashion's inner circle.

The visual of 'How Colors Influence Purchase Decisions - 7th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.29 April 2025
The Hidden Power of Color: How Shades Shape Shopping
How much does color sway our shopping choices? From red sportswear to green snack labels—new podcast episode dives into the science behind everyday decisions.

29 April 2025 - Fashion.at Music Video Tip: Snoop Dogg 'Last Dance with Mary Jane' ft. Tom Petty & Jelly Roll, album 'Missionary'
SAFt package from Austrian Airlines and waterdrop® with the slogan 'Fuel the Future,' next to a glass of water, a lemon, and berries. Photo: © Austrian Airlines28 April 2025
Austrian Airlines and waterdrop® Bring SAFt Onboard to Support Climate-Friendly Aviation
How Austrian Airlines and waterdrop® are raising awareness for sustainable flying with SAFt cubes onboard.

Clemens Unterreiner and Wolfgang Fischer at the collaboration event between Oper Burg Gars and DDSG Blue Danube.27 April 2025
Culture Sets Sail: DDSG Blue Danube and Burg Gars Launch New Opera Partnership
Summer traditions continue as opera and river culture meet: DDSG Blue Danube and Burg Gars team up for 'La Traviata' 2025.

27 April 2025 - Fashion.at Watch Tip: Fashion industry video report "AI in Action - How ThredUp Resells 17 Million Garments Every Year" by Business Insider
AI-generated street photography scene captures the silhouette of a trumpet player at Vienna's Karmeliter Markt in the early evening, created by Fashion.at with Grok26 April 2025
Fashion.at Tip for Urban Life & Music: Wiener Symphoniker Bring Chamber Music to Vienna's Taverns and Cafés
Chamber music meets Viennese taverns: The Wiener Symphoniker perform at cafés and bars across the Karmeliterviertel.

26 April 2025 - Fashion.at Vintage Fashion Tip in Vienna: For two days - from today until tomorrow - the vintage kilo sale vinokilo will showcase a curated vintage collection in the Sofiensäle. A wide range of vintage dresses, streetwear and sportswear from labels such as Levi's, Adidas and Converse has been announced.
25 April 2025 - SIGN UP > TRENDLETTER 25-April-2025: Fashion & Furniture Trends, Vienna Insights, Tips for Daily Life
AI-generated image of a woman in a white summer dress and bikini, preparing a smoothie in a blender with fruits in a lakeside café kitchen in Austria. Created by Fashion.at in collaboration with Grok, an AI by xAI.25 April 2025
Food and Body Scent Quiz
Did you know that what you eat can affect the way you smell? Test your knowledge, learn practical dietary tips, and blend up some refreshing smoothies to support a fresher you!

25 April 2025 - Fashion.at Music Tip: 'Mystical Magical' by Benson Boone, album 'American Heart' (June 20)
The visual of 'The Psychology of Decision-Making - 6th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.24 April 2025
The Psychology of Decision-Making
Why do we pick that brand at the store—or that name at the ballot box? Episode 6 of 'Applied Psychology in Daily Life' by Dr. Josef Sawetz breaks down how we decide.

Balthasar Wigand, Sewing kit, ca. 1820, with miniature watercolor views including Spinner at the Cross. Heidi Horten Collection23 April 2025
Vienna Through Artists' Eyes: A City in Time at the Heidi Horten Collection
What does Vienna look like across two centuries? An exhibition at the Heidi Horten Collection reveals the city through the eyes of Wigand, von Alt, and Oláh.

Ulli Sima and Gerald Bischof cycling on the Liesingbach bike path in Vienna22 April 2025
Cooling Down Vienna: Testing New Bike Path Surfaces Against Urban Heat
What can cooler bike paths do for a heating city? Vienna is testing smart surfaces along the Liesingbach – one piece in a larger shift toward renaturation and climate-sensitive urban planning.

The picture shows on the left the knit top 'Pride' in the color stripes 'Rainbow' and on the right the knit top 'Devon' in the color melange 'Ocean' from the Lena Hoschek Spring/Summer 2025 collection 'The New Romantic'. In the middle, the Poé ballerinas in beige and light blue and the Pat Calvin crossover bast bag, featured by Humanic.19 April 2025
Austrian Fashion in Vivid Hues and Soft Pastels: Fashion.at's Highlights from the Spring/Summer 2025 Collections by Lena Hoschek and Humanic
Two brands, two trends: Fashion.at selects standout looks from Lena Hoschek and Humanic's SS25 collections—showcasing vivid visions of Austrian style.

18 April 2025 - Fashion.at Music Video Tip: 'Anxiety' by Doechii
A diverse group of dancers of various ages participate in the 'FemFunk' workshop led by Jermaine Browne (US) at a dance studio. Photo: © yakoone.18 April 2025
From Ballet to Social Media Dance: ImPulsTanz 2025 Workshop Programme Now Online and in Print
How does dance shift from stage to screen? The ImPulsTanz 2025 workshop programme opens with 251 offers – from ballet to camera-ready choreography for social media.

18 April 2025 - Fashion.at Music Tip: 'Headphones On' by Addison Rae
Sedda wins the Red Dot Award 2025 with Outdoor Lounge Gibraltar. Photo: © sedda.17 April 2025
Red Dot Award 2025 for Sedda: Weatherproof Design in Classic Upholstery Tradition for Outdoor Furniture
Award for design meets textile tradition: Upper Austria's Sedda wins Red Dot 2025 for its first outdoor system, developed with Vienna-based designer Sven Dogs.