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![]() Image: The picture was generated by Fashion.at via Microsoft Copilot, Bing on February 10, 2025. The picture shows Cytara on her windsurf board wearing a white long pants neoprene suit. The scene is a panoramic view of the Alps on a sunny, windy day at noon inspired by the Austrian landscape. Timeline of surfing's impact on fashion From its humble beginnings as functional surf gear to inspiring luxury collections, surf fashion has shaped and been shaped by mainstream fashion trends. Whether in performance wetsuits or designer surfboards, the fusion of surf culture and fashion continues to evolve. 1920s – 1940s: The Birth of Surf Culture Surfing, originally practiced by Polynesians for centuries, gained popularity in Hawaii and California in the early 20th century. The first swimwear brands started designing streamlined swimsuits, catering to surfers and beachgoers. 1950s – 1960s: The Rise of Surf Style Post-WWII, surf culture became fashionable in California and Australia. Brands began producing surf-specific apparel, such as boardshorts and T-shirts. The "Beach Boys" aesthetic - casual Hawaiian shirts, relaxed shorts, and sun-bleached hair - became fashionable beyond the surf scene. 1970s – 1980s: The Boom of Surf Brands |
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