COLLECTIONS Archive 2025 - 2000

5 November 2024 Peek & Cloppenburg continues its partnership with the Vienna Opera Ball and launches the personal shopping service with fashion experts The fashion department store chain Peek & Cloppenburg announced today that it will once again be the official fashion partner of the Vienna Opera Ball. Fashion.at has selected three striking outfits for a debutante, her mother and her grandmother... Read more

2 November 2024 What are the key success factors of Viennese fashion retail? According to a recent statement by Günther Rossmanith, Chairman of the Vienna Chamber of Commerce, Vienna's fashion retail industry is undergoing significant structural changes, driven by a combination of economic pressures and changing consumer habits. In this environment, innovative approaches focusing on... Read more

29 October 2024 - Article with accompanying podcast Guess which second-hand goods are most effective at reducing carbon emissions, and why it's not fashion The '2023 Second Hand Effect Report', commissioned by Willhaben and e-commerce specialist Adevinta and conducted by Vaayu - which provides AI-powered software for the retail industry to track carbon and environmental impact - provides a detailed look at how trading used goods can reduce carbon emissions. The results were presented today in Austria... Read more

24 October 2024 Fashion.at Christmas shopping tip: Where to find limited edition design objects, exceptional perfumes, fashion,... on two days in November, December Today Fashion.at planned to create a list with recommendations for Christmas gifts under the motto 'Don't buy waste'. However, after the Cream market informed us today that they'll be back in time for Christmas shopping in Vienna, we canceled this idea. Better than any tip list are well curated markets! Seen at the preview, Tetri Objects' 3D-printed and hand-poured chess set made of transparent material...

21 October 2024 - Article with accompanying podcast Call for fashion designers for the Vienna Opera Ball 2025 under the motto 'Alles Walzer' pays tribute to the 200th anniversary of Johann Strauss The upcoming Vienna Opera Ball is celebrating the 200th birthday of Johann Strauss (born in Vienna in 1825) with this call for designers under the theme 'Alles Walzer' (All Waltz). The focus for 2025 is on the creation of dresses that embody freedom of movement, feature sophisticated cuts and ensure practicality while waltzing. The waltz gained popularity throughout Europe in the 19th century, largely due to composers such as the Austrian Johann Strauss, aka the 'Waltz King'...

8 October 2024 Seen at the Martini Sportswear website: From repair services, to the history of Austrian mountain and ski wear, to the outlook for the 2026 Olympics On the occasion of the launch of the new Fall/Winter 2024/2025 collection, which was presented to the media with a press release and campaign images, Fashion.at browsed through the website of the Austrian sportswear brand Martini, headquartered in Annaberg, Salzburg. Not mentioned in the release is the remarkable story of the company's beginnings, founded in 1958 by men's tailor Martin Hornegger, who outfitted Austrian ski jumpers of the country's national team. The strong connection to the mountains and sports continued with the creation of innovative stretch pants for mountaineers and jet pants for skiers...

6 October 2024 Fall 2024/25 style on the slopes presented by Colmar in bright red The opening dates for most ski resorts in Austria are already published online. December 6th is the most common date. For some regions the season begins in the last week of November. Not long to go for the people of Austria! The country is also known as the 'ski nation' because of its citizens' enthusiasm for winter sports. Just in time for the new season, Italian fashion and sportswear brand Colmar presents a bright red highlight for the slopes. Visibility on the slopes can be achieved by using reflective materials and/or colors. Red is one of the best colors to be seen...

2 October 2024 - Article with accompanying podcast AlphaTauri and the Olympic Team Austria have started their collaboration for the Milano Cortina 2026 Olympic Winter Games The Milano Cortina Winter Olympic Games, February 6-22, 2026, may seem a long way off. But preparations are already underway: from the training of the aspiring Olympians to the development of new materials for equipment like snowboards as well as the creation and development of the clothing the athletes will wear - from fashion to high-tech performance wear. Today, Fashion.at was invited to a press conference of the Olympic Team Austria and AlphaTauri to get an insight into these preparations...

1 October 2024 Vossen introduced the new 'My Moments' spa collection featuring the company's first ever bathwear made from muslin Europe's terry specialist Vossen has expanded its product range to include the company's first spa dresses made of muslin, the lightweight, breathable cotton fabric known for over 2000 years and popularized in the Baroque era by fashion trendsetters such as Marie Antoinette. The spa dresses are part of the 'My Moments' collection, dedicated to self-care, and come just in time for the new colder season, when people not only change their wardrobe inventory...

23 September 2024 Jeweler A.E. Köchert presents the autumn 'Hunting Collection' matching the Austrian Trachten style There is no other time of the year that offers such a good stage for the Austrian traditional clothing, the Tracht, as autumn. Both the weather with its pleasant temperatures, where the sun warms without heating and the wind plays gently with the colorful leaves, as well as the nature-related harvest festivals are perfect for wearing trachten or outfits that refer to the traditional clothing. The use of materials from nature and the representation of nature as part of the look is a popular tradition in Austria. Just in time for the beginning of autumn, which started in Austria on September 22nd, jeweler A.E. Köchert presented the 'Hunting Collection'...

21 September 2024 Karin Saey, Head of Retail Dorotheum, provides insights into the sustainable trade in gold, the creation of jewelry, and the role of 'urban mining' The most important trend in Austria is without doubt sustainability. This applies to up-and-coming fashion designers as well as to established international Austrian brands. One company that has been practicing sustainable circular economy for longer than most is the Dorotheum auction house in Vienna, which was founded more than 300 years ago. When asked if urban mining was the solution of the future to make the jewelry industry more sustainable, Karin Saey, head of retail at the Dorotheum, said that urban mining...

14 September 2024 - Article with accompanying podcast 'Uplift' project at the Vienna Fashion Week showcased creations designed to raise awareness of the mismatch between donated clothing and the actual needs of the poor and homeless Some runway shows seem to prove that designers have a problem with fashion. This can be interpreted in different ways. In the following case, designers were invited to promote new approaches to social issues - especially concerning the poorest in Austria - by using their skills to show what can go wrong. The results surpassed all expectations...

12 September 2024 Fashion.at attended the launch of the Swarovski Created Diamonds collections in Vienna Today, Fashion.at attended the press event at the Swarovski Kristallwelten Store on Kärntner Straße in Vienna, where some signature pieces from the first collections of lab-grown diamonds were presented. Since the launch of the new line last year, the Created Diamonds pieces have been presented at events such as the 'Masters of Light - from Vienna to Shanghai' and 'Masters of Light - from Vienna to Milan' exhibitions with celebrities from the film and fashion business. Vienna in the name of the exhibitions refers to the history of Swarovski. Founder Daniel Swarovski was inspired by the new possibilities of electricity seen at the 1883 International Electrical Exhibition in Vienna and invented an electrically powered crystal cutting machine...

10 September 2024 Vienna Fashion Week kicked off with illustrious guests from Austria's entertainment, fashion, beauty and media industries Yesterday, the city's most important annual fashion event, Vienna Fashion Week, kicked off with illustrious guests from the entertainment, fashion, beauty and media industries, such as Ö3 radio host Sylvia Graf-Borgstädt, the doyen of Austrian fashion journalism Brigitte Winkler, ex-Miss Vienna, TV host and sports journalist Kimberly Budinsky, ex-Miss Austria, model and content creator Patricia Kaiser, and ex-Miss Austria and PR manager Tanja Duhovic, to name just a few...

8 September 2024 Preview Vienna Fashion Week: Edith Agay 'Renaissance' Spring/Summer 2025 celebrates the idea of rebirth of classical aesthetics Tomorrow Vienna Fashion Week kicks off with the Opening Show, which will give an overview of the collections of the participating design labels and projects. Recently Edith Agay gave a first glimpse of what will be featured on the label's runway on September 12th. The show coincides with the 25th anniversary of the eponymous label of Austro-Hungarian designer Edith Agay...

4 September 2024 The Humanic X Silvia Schneider collection presentation was a celebration of all-time classics in fashion and music Fashion.at attended the premiere of the new Humanic x Silvia Schneider shoe, bag and accessory collection at the Reaktor in Vienna. The collaboration with the multi-talented Silvia Schneider - the studied jurist, trained dancer and cook is a popular TV presenter, actress and designer of fashion collections...

31 August 2024 Classics that meet the slow fashion trend. Shoe and bag manufacturer Ludwig Reiter presented the styling trends for fall/winter with friends of the brand. This week, Ludwig Reiter released the press information for the new campaign for the Autumn/Winter 2024 collection of shoes and bags for women and men in classic designs, often referencing models from the late 19th/early 20th century in new interpretations. The protagonists of the campaign are friends of the brand, such as Ivica Brnic, professor of architecture at the Vienna University of Technology 'TU Wien', and British interior designer Chloe Vestey...

29 August 2024 Fashion designer and photographer Martina Mueller-Callisti presented her new collection 'Timeless Reflections' with campaign images seen through her camera lens On the occasion of the upcoming fashion show of Callisti at the Hotel SO/ Vienna, the label released campaign images shot by founder Martina Mueller-Callisti herself. The hotel is strongly associated with a stylish lifestyle due to collaborations with artists such as Pipolotti Rist or fashion designers. The photo series features models wearing outfits from the new 'Timeless Reflections' Autumn/Winter 2024/25 collection in settings such as on their way to a date in a hotel bar or restaurant...

24 August 2024 Lena Hoschek incorporated Scottish textile heritage in the 'Tradition' Fall/Winter 2024/25 collection of traditional Austrian clothing such as dirndls In the Fall/Winter 2024/25 collection of the 'Tradition' line by Lena Hoschek, the designer explored the cultural history of Scotland, especially the rich history of textiles from tartans to Fair Isle and Paisley patterns. The latter got its name from the fact that the pattern, which is of Persian origin, was produced by weavers in Paisley, Scotland...

20 August 2024 Austrian crafts in Venice: Glass manufacturer Lobmeyr presents 200 years of drinking glass production in dialogue with artisans, designers such as Adolf Loos Lobmeyr, the Viennese glass and chandelier manufacturer with a 200-year history of craftsmanship and design, will provide insights into the development of its products and the influence of table culture on its designs in two sections at Homo Faber in Venice: 'Dialogues' and 'Celebrations'. In 'Dialogues', Lobmeyr will showcase 14 iconic drinking services, each representing a collaboration with legendary designers such as Adolf Loos...

13 August 2024 Austrian Prize for Ecological Textiles 'Vivienne' opened it's online voting The nominees show different approaches to the design of and/or with ecological textiles. Gerald Brandstätter for example creates fashion with fabrics developed from waste and leftovers, which are shredded and bound into a new surface. The designer has presented the collection in June 2024 at the show of the art university in the capital of Upper Austria, Kunstuni Linz, Department Fashion & Technology...

3 August 2024 Blickfang Vienna featured some of the highlights of the upcoming international design fair, including jewelry label Birdy & Bee and furniture company Neuvermöbelt from Austria The design fair Blickfang, which travels to German, Swiss and Austrian cities, will be held in Vienna for the 21st time in 2024. The annual fair will take place from November 8 to 10. In its latest press release, Blickfang provides a first glimpse of what visitors can expect. It's announced that around 150 labels will take part in the three-day event. Among the presented highlights of Blickfang Vienna 2024 are fashion made of GOTS-certified fabrics, jewelry made of bioplastic and furniture from recycled and ecological materials...

2 August 2024 Silhouette presented the results of the collaboration with the Florence-based fashion school Polimoda The Austrian brand Silhouette is celebrating the 25th anniversary of its very light and durable Titan Minimal Art eyewear. Since the early 2000s, they have also been used in space and received positive feedback from astronauts. Space is a topic at Silhouette! The lightness of architectural construction, which, through the dynamic creation of a space, refers to something above the earth, is also the inspiration for one of the three students who presented their reinterpretations of Silhouette eyewear as part of their graduation show at Polimoda...

1 August 2024 On the occasion of today's Earth Overshoot Day: Fashion.at took a look at the gabarage outdoor furniture made of tarpaulin materials and faulty garbage cans Today is Earth Overshoot Day, which means that humanity has used up all the natural resources Earth can regenerate in one year. Earth Overshoot Day was last year on August 2. On https://www.wwf.de/earth-overshoot-day (checked today), seven tips for strategies are presented, including the recommendation to extend the life of fashion products, promote a plant-based nutrition, or reduce food waste. Other tips, such as Green Deals, expanding renewable energy, or protecting the rainforest, focus on activities at the political level. An Austrian project that fights for the responsible use of resources and against waste, and links its strategies with government initiatives, is the up-cycling design 'gabarage manufacture' with workshops and shops in Vienna...

26 July 2024 Art-to-wear exhibition tip in Vienna: Jewelry and fashion as wearable art by Eva Petric at Galerie V&V Fashion.at arrived at the gallery with the bicycle earlier than expected (the bicycle is the fastest means of transportation in the city) and just in time for the pre-opening video screening of 'Holes in Light,' which presents statistical data on environmental damage over the decades with footage of a satellite on Earth overlaid with images of Petric's signature 'Earthlings,' a shadow of the artist that appears as a genome-like structured lace figure. The Earthlings are also incorporated into most of the art-fashion pieces in the Art-To-Wear-Aktion collection...

13 July 2024 Sport is currently fashion's favorite court. Fila released the 'Bellissimo' campaign, celebrating the balance between beauty and athletic performance Fila released an impressive video full of joie de vivre this week. The campaign video for the 'Casa Fila' collection, released two days ago on YouTube, makes it clear that the Italians have an unrivaled advantage: The Italian way of life!

12 July 2024 Tips for getting dressed up for Oktoberfest Fashion.at looked through the latest press releases and found very practical tips from the Salzburg-based company Felicitas & Hans on how to 'Update Your Dirndl', as the trend tips were titled. The update tips for the traditional dress 'Dirndl' come with in and out trends that can be followed or not. Other trend tips come from Dorotheum Juwelier regarding jewelry for the Oktoberfest...

9 July 2024 The Austrian Olympic Committee presented the athletes of the Austrian Olympic Team for Paris with a focus on gender parity and their outfits Fashion.at visited the press conference of the Austrian Olympic Committee (ÖOC) with the latest news about the Austrian Olympic Team, the Austria House and the outfits of the athletes. The event took place at the Marriott Hotel in Vienna and was attended by the Austrian Minister of Defense, Klaudia Tanner, who made a tour of the product stands of the outfitters...

5 July 2024 Looking back and forward: Tennis player Dominic Thiem didn't get a wildcard for the Olympics, but he's taking his career to the next level with new eyewear models Yesterday, the hopes of US Open 2020 winner Dominic Thiem to get a wildcard for the Austrian team at the Olympic Games Paris finally came to an end after the International Tennis Federation published the entry list. Coinciding with the sports news, Dominic Thiem presented two new models of his eyewear line 'Thiem View'...

4 July 2024 Motorsports and fashion: Levi's pays tribute to the McLaren Racing team with an own collection on occasion of this weekend's British Grand Prix in Silverstone Last weekend the Austrian Formula 1 Grand Prix was held in Spielberg. One of the highlights was the opening ceremony with the Austrian national anthem performed by an orchestra and singers with two Oscar and four Grammy winner Hans Zimmer on guitar. On the occasion of the next race weekend, July 5-7 in Silverstone, United Kingdom, one of the teams of the motorsports event received a special tribute from a fashion label...

3 July 2024 Traditional alpine clothing brand Kinga Mathe presented the new Autumn/Winter 2024/25 collection with a campaign shot on the streets of Paris Austria is out of the European Football Championship, but the next big sporting event is on the horizon! Fashion.at recently received a press release about the Autumn/Winter 2024/25 collection of the traditional clothing label Kinga Mathe with stores in Kitzbühel, Austria and Tegernsee, Germany. The pictures for the women's dirndl dresses and the men's wear consisting of lederhosen and janker (jacket) were shot on location where the games will take place - the streets of Paris...

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