20 June 2020

Fashion.at style preview autumn 2020: Interpretation of Austrian traditional trachten look

In Austria, wearing the country's traditional clothing 'tracht' isn't obligatory for setting a sign to be integrated. Now as the country's people have returned more to the 'normal' than a 'new normal' , it's time again to explain what integration means or what Austrian officials want when they send a so-called 'Integration Agreement'. The first and most important wrong assumption is that only migrants receive such contracts. Every Austrian, even the ones without migration background, can get the invitation to sign the agreement or loose the right of the insurance contract as Austrian citizen with the state; they get quasi expatriated by migrating from the social insurance to the integration agreement; they don't loose their citizenship but it feels similar. And it's not easy to get out from the official status of being a person with integration deficit. The integration of people is mainly achieved through interviews followed by German language lessons and courses where the country's values and rules of conduct are mediated.

Tracht isn't part of these measures, despite clothing, and not only tracht, was more than one time misused - but this is history. (Article about a currently running exhibition of traditional clothing seen from various perspectives such as the definition of gender.) Austrians don't let them sew in nowadays. Tracht is again a relaxed clothing style which says nothing about the integration of a person into any political system or ideology.

Fashion.at mixed some items from current and upcoming collections for a city trachten look.

The trachten jacket by MarJo and the green leather camera bag by Coach were recently presented by Peek & Cloppenburg Austria, available at stores and online www.peek-cloppenburg.at.

The silk scarf (limited edition) from the collaborative trachten collection 'Happy Heimat' (Happy Home) by Disney X Codello shows the fictional characters Bambi and Thumper.

The sunglasses 'C/ME At The Pier' from the trend collection 2020 of the C/ME brand by 'United Optics' (more than 70 stores in Austria) are currently available for € 79,-, with optical glasses for € 129,- at United Optics stores and online at www.cme-eyewear.com. Photo: © United Optics.

The Levi's Ribcage Boot Non Denim trousers in lush indigo velvet are made of the soft, comfortable material EcoVero from eco responsible fibers by Lenzing. They are from Levi's Red Tab Autumn/Winter 2020 collection, available from July in stores and online levi.com. Photo: All Rights Reserved © SF Digital Studio, Inc.

The biker boots in black with mountaineer lacing by Graceland will be available from early August at Deichmann stores and online deichmann.com.