24 July 2020

Lena Hoschek AW2020-21 is for globetrotters who love folklore

Austrian designer Lena Hoschek is known for fusing fashion with traditions, cultures from all parts of the world. The upcoming (available from mid-August at stores and online) collection 'Artisan Partisan' was developed on a time and space travel with stops at 18th century Vienna where wool, silk scarves with Persian patterns and fringes have started to become fashion like it's used until today as 'Wiener Schal' often in combination with Austrian traditional clothing, or Pakistan where the colorful Ikat silk weavings of the collection come from.

Images: Three signature Lena Hoschek 'Artisan Partisan' Autumn/Winter 2020/21 outfits presented by models on the runway during Berlin Fashion Week at Kraftwerk Mitte on 15 January 2020 in Berlin, Germany. From left: Outfit with Wiener Schal, Ikat top, and patchwork dress. The design of the dress 'Vanderbildt' is described at the brand's Instagram with the words "When you can't decide which fabric to use because they are all stunning, you just create a patchwork dress…" Photos by Stefan Knauer/Getty Images for Lena Hoschek; © 2020 Getty Images.