25 August 2020

Selection of Arket ready to wear for men, women and children available at Zalando

Already in mid-July, Zalando announced the arrival of pieces from the Arket (belongs to H&M group) collections for women, men and children. Since 21 August, a selection of Arket ready to wear in purist Nordic design drops to the range at Zalando. The name Arket may remind at first the word 'market' and by looking through the gallery at the website's store directory, the large sized shops with included café where special Scandinavian food creations are served - such as the store in Luxembourg, may be compared with the physical experience at a traditional market with a wide range of different product categories which are extended at Arket by other brands like adidas, Birkenstock or Havaianas. At the brand's website, the name is explained as Swedish word for 'sheet of paper' and as reference to the process of developing the concept based on the central idea of an 'archive' which is expressed with a long lasting style composed from classical, overseasonal, rather timeless than fast disappearing fashion. The Zalando selection shows currently a strong focus on basics such as t-shirts, shirts for women, men and some practical items for children (fast checked today). Arket is the third H&M group brand after Weekday and Monki at Zalando.

Images: Men's and women's pieces from the Arket range available since 21 August 2020 at Zalando. From left: Men's shirt and t-shirt, women's blouse and t-shirt. Photos: © Arket.