28 January 2023

Trachten and alpine fashion fair 'fesch' presented Autumn/Winter 2023/24 trends in Salzburg

Trachten (traditional clothing) are an important branch of Austria's fashion industry and characterize the creations of couturiers and designers; if it's the interpretation of the Viennese chic by trachten-couture designer Susanne Bisovsky for the costumes of the Vienna State Ballet dancers at the opening of the Vienna Opera Ball on 16 February or the new summer collection by Lena Hoschek (article), who was inspired by traditional costumes to reflect on the diversity of nature, traditional craftsmanship and natural resources.

The most important meeting place of producers and retailers of trachten is the fair 'fesch' (former 'Trachten Order Tage', article) which takes place twice a year in Salzburg in the center of the alpine region of Austria, Germany and South Tyrol. At the most recent event from 24 to 26 February, the trends of the Autumn/Winter 2023/24 collections were presented by Cornelia Reichsthaler, who is considered a trendsetter in the industry thanks to the success of her Instagram channel for fans of traditional costumes @die_dirndlerin.

The presented trends for women and men reach from elegant festive pieces to urban styles and show how to wear trachten and alpine fashion for various occasions. The diversity of the shown collections is united in the aspect of the high demand on the materials, especially mentioned are the textile technology of weaving methods for example for exclusive jacquard fabrics or knits with structured 3d surfaces.

Images, from left: Trachten specialist 'Die Dirndlerin' Cornelia Reichsthaler presented the Autumn/Winter 2023/24 trends 'Gothic Tracht', 'Richness', 'Knit', 'Casual Chic' and 'Wedding Tracht' at the press brunch of the fair for trachten and alpine fashion 'fesch' on 24 February 2023 in Salzburg. The picture shows Cornelia Reichsthaler standing beside the poster-sized cover of the new magazine 'fesch' which will be distributed at the start of each season as a B2C magazine with a circulation of 30,000 items in Germany and Austria. Both, the magazine as well as the fair (formerly known as 'Trachten Order Tage') premiered under the new name 'fesch' on that day. Photo: © Franz Neumayr, www.neumayr.cc.
Right: The outfit by the Austrian company Mothwurf was styled with earrings by Luise Steiner. The dark black skirt with forest green jacket was presented in the 'Gothic Tracht' trend talk about elegant pieces with reference to the custom of using dark colors for festive costumes. The color green, which represents hope, happiness and sustainability, is one of the trending colors of AW2023/24. Photo: © Studio Soco.