18 November 2024
 The Christmas Pop Up of the Not Another Concept Store with selected design labels started today and will continue until December 21. The store is run by the founders of the Vienna Fashion Week Elvyra Geyer (CEO), Zigi Mueller-Matyas, Mag. Maria Oberfrank (Managing Partners) and serves as an international platform for fashion. The annual Vienna Fashion Week, usually held in September, showcases a wide range of designers and fashion labels from Austria and worldwide. One of the brands that has been part of the Vienna Fashion Week several times is also one of the highlights of the Christmas Pop Up. Vienna-based label Roee, founded by Rene Pomberger and Michael Mairhofer, winner of the Kastner & Öhler Award in 2016, collaborated this year with lingerie label Körbchen at Vienna Fashion Week. At the Not Another Concept Store pop up, the label will present women's wear from its current range. Another designer is Edita Rosenrot, who creates for her eponymous jewelry brand collections like 'From Vienna with Love', inspired by the city's green roofs, golden cathedrals and Jugendstil aesthetic. Edita Rosenrot has a background in running one of Vienna's first vintage shops and a vintage food truck. She has also won several awards, including the Austrian Wedding Award in the 'Best Innovation' category. Just to name a third label: LooseBag, the brand founded in 2015 by fashion designer Raphaela Schiretz, is known for creating multifunctional bags that can be transformed into different types of bags, such as a shoulder bag, clutch, belt bag, or backpack. Image courtesy of Not Another Concept Store: The picture shows the window display and a view inside the Not Another Concept Store at Gumpendorfer Strasse 36 in Vienna's 6th district. |
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