7 March 2025

Austria’s Dynamic Footwear Scene: tenhaag’s Debut at Humanic Blends Sport and Style

Humanic Presents: tenhaag - Where Sport Meets Style

On March 6, 2025, the Humanic flagship store at Mariahilfer Straße 37-39 became the stage for an illustrious footwear event. With the launch of the new collection of the sport-lifestyle brand tenhaag, the renowned shoe retailer made a strong statement in favor of style and an active lifestyle. Numerous high-profile guests from the worlds of fashion, television, film, and media such as popular actress Lilian Klebow, fashion designer Sabine Karner, Miss Austria 2024 Lucia Sisic, 'Making Of' make up & styling agency owner Martina Cerny or magazine publisher and TV personality Ekaterina Mucha attended to explore the exclusive collection—an event that not only celebrated the fusion of design and functionality but also highlighted the growing importance of sustainable footwear. tenhaag's collection is characterized by its emphasis on lightness, comfort, and quality. The use of materials such as recycled polyester and natural rubber reflects the brand's commitment to sustainability.

tenhaag: The Sport-Lifestyle Shoes with Headquarters in Salzburg, Austria

Founded in 2024 by Paul Green GmbH, tenhaag represents a new generation of sneakers that seamlessly combine functionality and aesthetics. Paul Green, a leading manufacturer of high-quality women's shoes, was established in 1988 and is headquartered in Mattsee, Austria. The company employs around 500 people across its locations in Austria and Croatia, with an additional 1,500 individuals working for production partners. Paul Green shoes—and now its new brand, tenhaag—are available in Europe, the USA, Japan, and Australia. With tenhaag, the company expands its portfolio to include a young, dynamic brand that merges urban trends with athletic performance.

Humanic: A Legacy of Trend-Setting

For over 150 years, Humanic has been synonymous with fashionable footwear and top-quality craftsmanship. The brand was an early adopter of sneakers, transforming them from a niche product into a best-seller. Today, Humanic is not only a market leader in Austria but also operates in eight other European countries, with a total of 142 stores. The company regularly collaborates with the prestigious Vienna Opera Ball as well as with prominent figures such as well-known TV presenter, actress, and designer Silvia Schneider.

The decision to give tenhaag a prominent place in the well-curated selection of Humanic's three-story store on Mariahilfer Straße speaks to the high quality and distinctive style of the new sneaker line. At the launch event, guests gained exclusive insights into the creative vision behind the collection. A captivating panel discussion explored the inspirations and design processes, while an energetic breakdance performance brought the sneakers to life—an apt representation of the dynamic lifestyle that tenhaag embodies.

Austria Showcases a Vibrant Fashion and Footwear Scene

The glamorous launch of tenhaag at Humanic showcased the vibrancy of the Austrian fashion and footwear industry. It was an evening full of style, creativity and forward-thinking vision - a clear statement that Austria is a fertile ground for good design.


Images: Snapshots from the grand launch of the new sport-lifestyle brand tenhaag at Humanic's flagship store at Mariahilfer Straße 37-39 on March 6, 2025 in Vienna. Left: Among the illustrious guests from film, fashion and media, Miss Austria 2024, Lucia Sisic, plays a claw machine filled with tenhaag sneakers, adding a playful highlight to the event. On the right: A campaign visual from the current Humanic x tenhaag collaboration, presented in the flagship store alongside selected models from the collection. Photos: © Fashion.at.