20 February 2025

Save the Date: Austrian Fashion Shines during Paris Fashion Week

A Celebration of Austrian Creativity in Paris

During the upcoming Paris Fashion Week, from March 3 to 11, 2025, Austrian creatives will take the spotlight with unique presentations in fashion, shoe, bag, and hat design. The Austrian Fashion Association (AFA) announced this exciting showcase in their latest newsletter yesterday, setting the stage for an extraordinary celebration of Austrian design talent in the global fashion capital.

About the Austrian Fashion Association

The AFA is dedicated to supporting Austrian fashion designers on both national and international stages. Funded by the Austrian Federal Ministry for Arts, Culture, the Civil Service and Sport (BMKÖS) and other cultural bodies, the AFA promotes Austria's fashion industry through exhibitions, networking events, and international showcases. Their duties include organizing events like the Paris Fashion Week showcase, providing resources and mentorship for emerging designers, and fostering creative exchange to elevate Austrian fashion on a global scale.

AFA's Poster Installation

A highlight of the week will be AFA's striking outdoor exhibition in Paris' iconic Marais district. A large-scale poster installation will transform the public space into a visual stage for Austrian fashion designers. The curated photo series, shot by Geray Mena and styled by Sabina Schreder, showcases works from labels like Gatto, Julian Schock, Laura Andraschko, Martin Niklas Wieser, and Sans Contrefaçons. This project cleverly plays with luxury brand aesthetics while challenging fashion industry hierarchies and exploring how emerging designers can thrive amidst dominant luxury and fast fashion giants.

An exclusive Get-Together event for invited and registered guests is scheduled for March 9, 2025, from 19:00 to 22:00 at Galerie Lucid Interval (94 Rue Quincampoix, 75003 Paris).

Spotlight on Florentina Leitner

Florentina Leitner, known for her playful, romantic designs infused with bold prints and feminine silhouettes, will be presenting her latest collection at the prestigious SPHERE showroom. (More information about SPHERE is published on the website of the Fédération de la Haute Couture et de la Mode fhcm.paris). From March 5 to 11, 2025, visitors can explore her work at Palais de Tokyo (13 Av. du Président Wilson, 75116 Paris) between 10:00 and 19:00.

A graduate of the Royal Academy of Fine Arts in Antwerp, Leitner has quickly made a name for herself with her whimsical approach to fashion, blending traditional craftsmanship with contemporary aesthetics.

Wien Products Showroom: A Hub of Austrian Excellence

From March 7 to 10, 2025, the Wien Products showroom at 4-8 rue François Miron (75004 Paris) will feature a curated selection of Austrian brands that embody the spirit of Viennese craftsmanship and innovation.

About Wien Products

Wien Products is an initiative by the Vienna Chamber of Commerce, aimed at promoting high-quality Viennese products on an international scale. Established to showcase the city's rich tradition of craftsmanship, design, and innovation, Wien Products supports member businesses in reaching global markets through exhibitions, marketing initiatives, and networking opportunities. The program highlights the diversity and excellence of Vienna's artisans, spanning fashion, jewelry, home décor, and more.

Featured Labels at Wien Products Showroom:

- artpoint: Known for its avant-garde yet wearable designs, artpoint merges architecture and fashion, creating pieces that emphasize structure and form.

- beatica: Vienna-based designer Florian Ladstaetter’s label blends fashion, art jewelry, and interior objects, focusing on playful designs crafted from wood, often featuring interactive, adjustable elements.

- Mühlbauer: Established in 1903, this iconic Viennese hat maker is celebrated for its masterful craftsmanship and contemporary interpretations of classic hat styles.

- rosa mosa: Blending Austrian and Japanese influences, rosa mosa creates unique footwear and accessories with a focus on artisanal techniques and playful designs.

- SAGAN Vienna: Specializing in luxury handbags, SAGAN Vienna is known for its minimalist design approach and commitment to high-quality materials and craftsmanship.

Paris Fashion Week serves as a key platform for Austrian designers who are shaping and co-defining the contemporary design landscape of Austria, with this year's showcase set to spotlight their vital contributions to the nation's dynamic fashion scene. Industry insiders, from journalists to retailers and talent scouts, have likely already reserved a timeslot to explore Austrian design in Paris!


Image: Fashion.at created a map on Google Maps to make it easy to find the locations. Find the map at google.com/maps.