19 February 2025  Performance Meets Attitude: The New #RideWild Collection With the launch of its Spring/Summer 2025 (SS25) collection, KAMA. Cycling once again proves that cycling wear can be both high-performance and fashion-forward. Based in Stattegg, a picturesque part of Graz, the capital of Styria, the Austrian brand was founded by Katharina Glas and Donata Schörkmaier and is making waves with its latest campaign, "Ride Wild." More than just a name, the motto is a call to action - a celebration of independence, strength, and breaking boundaries in women's cycling. A Small but Fine Collection with a Strong Message The SS25 collection consists of a carefully curated selection of pieces, each designed with precision and performance in mind. While the number of items is limited, the collection is beautifully showcased in the online shop, with detailed descriptions and a strong focus on high-quality materials. In a phone call with Fashion.at, it was confirmed that the SS25 collection consists of eight pieces, including socks, reinforcing KAMA.'s commitment to high-quality, functional cycling wear with a refined selection of essential items. One of the standout pieces is the #Rebel_Soul jersey, designed to be the ultimate fusion of aerodynamics and style. Developed over years of testing, the jersey is now in its second generation, boasting a lighter weight (only 125g in size S), an improved fit, and upgraded materials. It's been refined with a shorter front, a simplified stretch-free waistband, and hexagonally woven sleeves for better flexibility and airflow. Sustainability remains key: responsibly crafted from Italian fibers, the jersey is OEKO-TEX 100 and bluesign® certified, making it as eco-conscious as it is performance-driven. Designed for temperatures between 22° and 34°C, it ensures breathability and comfort on long rides. Behind the Brand: The KAMA. Story Since its founding in 2019, KAMA. Cycling has been dedicated to empowering women in sports by creating cycling apparel that seamlessly blends performance, comfort, and contemporary design. Frustrated by the lack of well-fitting, stylish gear for female cyclists, Glas and Schörkmaier decided to take matters into their own hands. Their vision? To create cycling wear that blends functionality, high-performance materials, and a contemporary aesthetic, tailored specifically to women who love the sport. 4 Minutes with the Founders In a recent conversation, the founders were asked about how KAMA. combines functionality with modern design for women. They explained that the key to their work lies in ensuring the perfect fit for endurance training, achieved through high-quality craftsmanship and first-class materials. At the same time, they emphasized that fashion trends play an essential role in their designs, as their goal is to meet the lifestyle demands of modern female cyclists. When asked about their favorite piece from the current #RideWild collection, they didn't hesitate. Donata Schörkmaier answers enthusiastically: "The leopard print jersey #RideWild is the statement piece of the collection - and the name is no coincidence. It embodies exactly what we're all about: Be wild, be strong, do your thing! No compromises, no turning back - just pure power on the bike." Images: On the right, the founders of KAMA., Donata Schörkmaier and Katharina Glas, are captured in a striking portrait. Photo: © Johannes Sommer | Herzblut Fotografie. On the left, the #Rebel_Soul light jersey from KAMA. Cycling's Spring/Summer 2025 collection is showcased - an aerodynamic, high-performance piece currently available at www.kama-shop.at. Photo: © Philip Platzer. |
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