Martini Sportswear's Spring-Summer 2025 Collection: Reflecting Austria's Diverse Landscapes and Active Lifestyles

19 March 2025

Martini Sportswear's Spring-Summer 2025 Collection: Reflecting Austria's Diverse Landscapes and Active Lifestyles

Austria's Alpine Terrain: A Playground for Outdoor Enthusiasts

Austria's landscape is predominantly mountainous, with approximately 62% of its land area covered by the Alps. This topography has fostered a culture deeply intertwined with outdoor activities. The country boasts 695 mountain peaks exceeding 3,000 meters, six national parks, 48 nature parks, around 600 mountain huts, 64,000 kilometers of hiking trails, and over 14,000 kilometers of cycling routes (source). Such infrastructure not only caters to locals but also positions Austria as a prime destination for tourists seeking both active and relaxing outdoor experiences.

Gravel Biking: Navigating Austria's Mixed Terrains

Gravel biking, which involves cycling on mixed terrains like gravel, dirt, and trails, has seen a surge in popularity in Austria. The country's diverse landscapes, from alpine trails to serene countryside paths, offer ideal conditions for this sport. Gravel bikes are specifically designed for such terrains, featuring wider tires and comfortable geometries to handle varied surfaces. Regions like Styria, Salzburg, and Tyrol have become hotspots for gravel biking, offering both challenging routes and breathtaking views.

Martini Sportswear: Merging Tradition with Innovation

Founded in 1958 and headquartered in Annaberg, Salzburg, Martini Sportswear has a rich history of producing high-quality mountain and ski apparel. The company has consistently evolved, integrating innovative materials and designs to meet the demands of modern outdoor enthusiasts.

Spring-Summer 2025 Collection: Designed for Versatility

The Spring-Summer 2025 collection from Martini Sportswear showcases the brand's commitment to functionality and comfort. Tailored for activities such as hiking, mountaineering, biking, and trail running, the collection features designs that adapt seamlessly to varying weather conditions, making them ideal for transitional seasons. Lightweight, breathable materials ensure efficient moisture wicking while providing protection against wind and rain. Ergonomic cuts and thoughtful details enhance comfort across diverse activities, from challenging mountain tours to leisurely hikes.

Enhanced Focus on Gravel Biking

Recognizing the growing interest in gravel biking, Martini Sportswear has expanded its range to include functional jerseys, shorts, and wind-resistant jackets. These pieces combine high breathability with weather-resistant performance, making them reliable companions for long-distance rides under changing conditions.

Sustainable Innovations: G-LOFT® and Pertex® Quantum

A standout feature of the new collection is the use of Pertex® Quantum made from NetPlus®, a fabric constructed entirely from recycled fishing nets. This material encases the insulation in the hybrid jackets, offering maximum protection with minimal environmental impact. Additionally, the collection incorporates G-LOFT® insulation, developed by Austrian company Goldeck Textil GmbH. Known for its thermal efficiency and breathability, G-LOFT® provides optimal comfort during outdoor activities while maintaining a lightweight and durable structure.

Commitment to Quality and Sustainability

Martini Sportswear's products are designed in Austria and manufactured in Europe, adhering to PFC-free and Oekotex 100 certified standards. "PFC-free" refers to products that do not contain per- and polyfluorinated chemicals (PFCs), which are synthetic compounds often used in outdoor gear for water and stain resistance. While effective, PFCs are environmentally harmful due to their persistence and potential toxicity, accumulating in nature over time. As a family-run business with approximately 60 employees, Martini Sportswear seamlessly blends high-performance sportswear with a deep-seated responsibility towards people and nature.

In essence, Martini Sportswear's Spring-Summer 2025 collection not only mirrors Austria's diverse landscapes but also caters to the multifaceted lifestyles of its outdoor enthusiasts, all while maintaining a steadfast commitment to sustainability and quality.

Images: The visuals showcase Martini Sportswear's Spring-Summer 2025 collection. On the left, three women are dressed in hiking apparel, while on the right, a man and a woman wear cycling gear as they ride their bikes. Photographer: Andre Schönherr. Photos: © Martini Sportswear GmbH.