18 February 2025

UEFA Women's Euro 2025: Unveiling Culturally Inspired Away Kits

As the UEFA Women's Euro 2025 approaches, anticipation builds not only for the on-field performances but also for the debut of uniquely designed away kits that celebrate the rich cultural heritage of participating nations. Adidas has unveiled new away kits for six national teams - Belgium, Germany, Italy, Spain, Sweden, and Wales - each drawing inspiration from the artistic traditions and cultural identities of their respective countries.

Tournament Dates and Structure

The UEFA Women's Euro 2025 is scheduled to take place from July 2 to July 27, 2025, across eight venues in Switzerland. The tournament will feature 16 teams, divided into four groups of four. The top two teams from each group will advance to the knockout phase, culminating in the final match at St. Jakob-Park in Basel.

Austria Misses Out on Qualification

Unfortunately, Austria will not be among the 16 teams competing in Switzerland. Having reached the knockout stage in the last two editions, Austria was seen as a strong contender to qualify. However, in a dramatic qualifying campaign, the team suffered a narrow defeat to Poland, a nation making its debut in a major women's international tournament. Despite Austria dominating possession over the two-legged tie, Poland capitalized on counterattacks, scoring once in each match to secure a historic qualification.

Understanding Away Kits

In football, each team typically has a primary uniform known as the "home kit," which they wear during matches played at their own venue. To avoid color clashes with opponents, teams also have an "away kit" featuring different colors and designs. This ensures clear differentiation between teams on the field, aiding both players and spectators.

Adidas' Culturally Inspired Away Kits

Adidas' design approach for the UEFA Women's Euro 2025 away kits focuses on blending performance technology with cultural storytelling. Each kit incorporates AEROREADY and HEAT.RDY technologies to ensure players remain comfortable under pressure. The designs draw from various artistic movements and cultural symbols unique to each nation:

- Belgium: The kit features abstract geometric patterns in yellow, red, and orange, inspired by Belgian art from the 1920s. This modern interpretation of the traditional red flame symbolizes national pride.

- Germany: Celebrating the country's vibrant street art scene, Germany's kit showcases striking lines in shades of red and pink, reflecting the graffiti murals found in its cities. A yellow 'Deutschland' neck sign-off in a spray-paint style completes the design.

- Italy: Drawing from the Realism and Naturalism movements of the Renaissance, Italy's jersey displays lifelike vine branches in varying shades of mint green, symbolizing the nation's rich artistic heritage.

- Spain: Inspired by 20th-century Cubism, Spain's kit features pink and grey geometric shapes on an off-white base, representing a bold new era for the national team.

- Sweden: The design incorporates an abstract blue graphic that fades from dark to light, paying homage to Swedish Abstract Expressionism and the nation's history of pioneering art.

- Wales: Influenced by the traditional Welsh Love Spoon, a symbol of loyalty and togetherness, the kit features intersecting wavy lines in mist green hues. A red "Gorau Chwarae Cyd Chwarae" motif on the neck - translating to "The best play is team play" - emphasizes the importance of team play.

These kits are now available in men's, women's, and youth sizes at select retail stores and online at Adidas' official website. As the tournament unfolds in Switzerland, these culturally rich designs will undoubtedly add a vibrant visual element to the celebration of women's football.


Image: The campaign visual for the Adidas UEFA Women's Euro 2025 away kits showcases team jerseys styled with streetwear pieces, blending sport and fashion.