| COLLECTIONS Archive 2025 - 2000 |
The fashion department store chain Peek & Cloppenburg announced today that it will once again be the official fashion partner of the Vienna Opera Ball. Fashion.at has selected three striking outfits for a debutante, her mother and her grandmother... |
According to a recent statement by Günther Rossmanith, Chairman of the Vienna Chamber of Commerce, Vienna's fashion retail industry is undergoing significant structural changes, driven by a combination of economic pressures and changing consumer habits. In this environment, innovative approaches focusing on... |
The '2023 Second Hand Effect Report', commissioned by Willhaben and e-commerce specialist Adevinta and conducted by Vaayu - which provides AI-powered software for the retail industry to track carbon and environmental impact - provides a detailed look at how trading used goods can reduce carbon emissions. The results were presented today in Austria... |
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Today Fashion.at planned to create a list with recommendations for Christmas gifts under the motto 'Don't buy waste'. However, after the Cream market informed us today that they'll be back in time for Christmas shopping in Vienna, we canceled this idea. Better than any tip list are well curated markets! Seen at the preview, Tetri Objects' 3D-printed and hand-poured chess set made of transparent material... |
The upcoming Vienna Opera Ball is celebrating the 200th birthday of Johann Strauss (born in Vienna in 1825) with this call for designers under the theme 'Alles Walzer' (All Waltz). The focus for 2025 is on the creation of dresses that embody freedom of movement, feature sophisticated cuts and ensure practicality while waltzing. The waltz gained popularity throughout Europe in the 19th century, largely due to composers such as the Austrian Johann Strauss, aka the 'Waltz King'... |
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On the occasion of the launch of the new Fall/Winter 2024/2025 collection, which was presented to the media with a press release and campaign images, Fashion.at browsed through the website of the Austrian sportswear brand Martini, headquartered in Annaberg, Salzburg. Not mentioned in the release is the remarkable story of the company's beginnings, founded in 1958 by men's tailor Martin Hornegger, who outfitted Austrian ski jumpers of the country's national team. The strong connection to the mountains and sports continued with the creation of innovative stretch pants for mountaineers and jet pants for skiers... |
The opening dates for most ski resorts in Austria are already published online. December 6th is the most common date. For some regions the season begins in the last week of November. Not long to go for the people of Austria! The country is also known as the 'ski nation' because of its citizens' enthusiasm for winter sports. Just in time for the new season, Italian fashion and sportswear brand Colmar presents a bright red highlight for the slopes. Visibility on the slopes can be achieved by using reflective materials and/or colors. Red is one of the best colors to be seen... |
The Milano Cortina Winter Olympic Games, February 6-22, 2026, may seem a long way off. But preparations are already underway: from the training of the aspiring Olympians to the development of new materials for equipment like snowboards as well as the creation and development of the clothing the athletes will wear - from fashion to high-tech performance wear. Today, Fashion.at was invited to a press conference of the Olympic Team Austria and AlphaTauri to get an insight into these preparations... |
Europe's terry specialist Vossen has expanded its product range to include the company's first spa dresses made of muslin, the lightweight, breathable cotton fabric known for over 2000 years and popularized in the Baroque era by fashion trendsetters such as Marie Antoinette. The spa dresses are part of the 'My Moments' collection, dedicated to self-care, and come just in time for the new colder season, when people not only change their wardrobe inventory... |
There is no other time of the year that offers such a good stage for the Austrian traditional clothing, the Tracht, as autumn. Both the weather with its pleasant temperatures, where the sun warms without heating and the wind plays gently with the colorful leaves, as well as the nature-related harvest festivals are perfect for wearing trachten or outfits that refer to the traditional clothing. The use of materials from nature and the representation of nature as part of the look is a popular tradition in Austria. Just in time for the beginning of autumn, which started in Austria on September 22nd, jeweler A.E. Köchert presented the 'Hunting Collection'... |
The most important trend in Austria is without doubt sustainability. This applies to up-and-coming fashion designers as well as to established international Austrian brands. One company that has been practicing sustainable circular economy for longer than most is the Dorotheum auction house in Vienna, which was founded more than 300 years ago. When asked if urban mining was the solution of the future to make the jewelry industry more sustainable, Karin Saey, head of retail at the Dorotheum, said that urban mining... |
Some runway shows seem to prove that designers have a problem with fashion. This can be interpreted in different ways. In the following case, designers were invited to promote new approaches to social issues - especially concerning the poorest in Austria - by using their skills to show what can go wrong. The results surpassed all expectations... |
Today, Fashion.at attended the press event at the Swarovski Kristallwelten Store on Kärntner Straße in Vienna, where some signature pieces from the first collections of lab-grown diamonds were presented. Since the launch of the new line last year, the Created Diamonds pieces have been presented at events such as the 'Masters of Light - from Vienna to Shanghai' and 'Masters of Light - from Vienna to Milan' exhibitions with celebrities from the film and fashion business. Vienna in the name of the exhibitions refers to the history of Swarovski. Founder Daniel Swarovski was inspired by the new possibilities of electricity seen at the 1883 International Electrical Exhibition in Vienna and invented an electrically powered crystal cutting machine... |
Yesterday, the city's most important annual fashion event, Vienna Fashion Week, kicked off with illustrious guests from the entertainment, fashion, beauty and media industries, such as Ö3 radio host Sylvia Graf-Borgstädt, the doyen of Austrian fashion journalism Brigitte Winkler, ex-Miss Vienna, TV host and sports journalist Kimberly Budinsky, ex-Miss Austria, model and content creator Patricia Kaiser, and ex-Miss Austria and PR manager Tanja Duhovic, to name just a few... |
Tomorrow Vienna Fashion Week kicks off with the Opening Show, which will give an overview of the collections of the participating design labels and projects. Recently Edith Agay gave a first glimpse of what will be featured on the label's runway on September 12th. The show coincides with the 25th anniversary of the eponymous label of Austro-Hungarian designer Edith Agay... |
Fashion.at attended the premiere of the new Humanic x Silvia Schneider shoe, bag and accessory collection at the Reaktor in Vienna. The collaboration with the multi-talented Silvia Schneider - the studied jurist, trained dancer and cook is a popular TV presenter, actress and designer of fashion collections... |
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This week, Ludwig Reiter released the press information for the new campaign for the Autumn/Winter 2024 collection of shoes and bags for women and men in classic designs, often referencing models from the late 19th/early 20th century in new interpretations. The protagonists of the campaign are friends of the brand, such as Ivica Brnic, professor of architecture at the Vienna University of Technology 'TU Wien', and British interior designer Chloe Vestey... |
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On the occasion of the upcoming fashion show of Callisti at the Hotel SO/ Vienna, the label released campaign images shot by founder Martina Mueller-Callisti herself. The hotel is strongly associated with a stylish lifestyle due to collaborations with artists such as Pipolotti Rist or fashion designers. The photo series features models wearing outfits from the new 'Timeless Reflections' Autumn/Winter 2024/25 collection in settings such as on their way to a date in a hotel bar or restaurant... |
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In the Fall/Winter 2024/25 collection of the 'Tradition' line by Lena Hoschek, the designer explored the cultural history of Scotland, especially the rich history of textiles from tartans to Fair Isle and Paisley patterns. The latter got its name from the fact that the pattern, which is of Persian origin, was produced by weavers in Paisley, Scotland... |
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Lobmeyr, the Viennese glass and chandelier manufacturer with a 200-year history of craftsmanship and design, will provide insights into the development of its products and the influence of table culture on its designs in two sections at Homo Faber in Venice: 'Dialogues' and 'Celebrations'. In 'Dialogues', Lobmeyr will showcase 14 iconic drinking services, each representing a collaboration with legendary designers such as Adolf Loos... |
The nominees show different approaches to the design of and/or with ecological textiles. Gerald Brandstätter for example creates fashion with fabrics developed from waste and leftovers, which are shredded and bound into a new surface. The designer has presented the collection in June 2024 at the show of the art university in the capital of Upper Austria, Kunstuni Linz, Department Fashion & Technology... |
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Yesterday, the hopes of US Open 2020 winner Dominic Thiem to get a wildcard for the Austrian team at the Olympic Games Paris finally came to an end after the International Tennis Federation published the entry list. Coinciding with the sports news, Dominic Thiem presented two new models of his eyewear line 'Thiem View'... |
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Last weekend the Austrian Formula 1 Grand Prix was held in Spielberg. One of the highlights was the opening ceremony with the Austrian national anthem performed by an orchestra and singers with two Oscar and four Grammy winner Hans Zimmer on guitar. On the occasion of the next race weekend, July 5-7 in Silverstone, United Kingdom, one of the teams of the motorsports event received a special tribute from a fashion label... |
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Austria is out of the European Football Championship, but the next big sporting event is on the horizon! Fashion.at recently received a press release about the Autumn/Winter 2024/25 collection of the traditional clothing label Kinga Mathe with stores in Kitzbühel, Austria and Tegernsee, Germany. The pictures for the women's dirndl dresses and the men's wear consisting of lederhosen and janker (jacket) were shot on location where the games will take place - the streets of Paris... |
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