| COLLECTIONS Archive 2026 - 2000 |
 26 January 2025Behind the Scenes Video: Making of the Pondichéry Coat with reference to Toile de Jouy for Dior Men Winter 2025-2026 by Kim Jones Go behind the scenes of Dior Men Winter 2025-2026 collection by Kim Jones, exploring the making of the Pondichéry coat, inspired by haute couture archives and featuring Toile de Jouy embroidery... |
 23 January 2025Berlin Fashion Week 2025: Marina Hoermanseder x Vuse Premiere an Origami-Inspired Look In the legendary calendar of the Council of Fashion Designers of America (CFDA), only one city outside the "Big Four" fashion capitals is featured: Berlin. This recognition highlights Berlin's growing influence in the global fashion scene. A standout moment in the German capital will be Marina Hoermanseder's show... |
 21 January 2025What to Expect at Paris Fashion Week Menswear Fall/Winter 2025/26 Paris Fashion Week kicks off today, bringing a week of exciting menswear collections for the Fall/Winter 2025/26 season. Fashion.at looked through the official calendar... |
 20 January 2025Trends in the Vintage and Pre-Loved Ball Dresses Market & Tips for Buying Online Few garments in a woman's wardrobe hold as rare an opportunity to be worn as the ball gown—except perhaps the wedding dress. Yet, Austrians are by no means reluctant ball-goers. With an abundance of glamorous events throughout the season, it is common practice to change ball gowns every year... |
 19 January 2025Milan Fashion Week Insight (Jan 17–21, 2025): Dolce & Gabbana, Emporio Armani, Prada – How Will Men's Fashion Look Next Fall/Winter? A fusion of elegance and ease, classic tailoring meets '70s-inspired freedom with lots of faux fur, bold colors, luxe textures, and a fresh take on modern masculinity... |
 17 January 2025Digital Couture, Dynamic Jewelry, and a Luxurious Perfume Premiere at the 2025 Vienna Opera Ball Preview of Premieres in Fashion, Jewelry and Perfume at the Vienna Opera Ball... |
 16 January 2025What's Trending on the Dance Floors of Vienna's Ballrooms? Fashion.at spoke with the creative director of hair salon Steinmetz-Bundy and couturier Juergen Christian Hoerl to discover the latest trends gracing Vienna's most glamorous balls. |
 9 January 2025Peek & Cloppenburg Presents the Capsule Wardrobe curated by Veronika Heilbrunner Following the festive collection featuring Austrian influencer Constantly K (Karin Teigl), Peek & Cloppenburg Austria announces its next collaboration with German style icon Veronika Heilbrunner... |
 9 January 2025Primark Launches Performance Collection with Stars from Sports and Media The Austrian fashion scene kicks off the new year with some notable retail announcements for a fresh and optimistic look into 2025. One of the retailers is the Austrian division of Primark... |
 18 December 2024The three winners of the Vienna Opera Ball 'Couture Salon' 2025 approach fashion from three different angles: Cindy Fodor from 3D printing and material innovation, Dorzh Ayushin from architecture, and Olga Chapiro from glamour and function... |
 2 December 2024First preview of the collaboration between Balenciaga and Lamborghini for Fall 2025 The design and aesthetics of automobiles intersect with cultural and fashion trends, maintaining their role as symbols of innovation and identity - even in today's turbulent economic environment... |
 28 November 2024The opening of the House of Silhouette, a world premiere for the brand, offered a glimpse into the future of eyewear retailing and eye measurement in Vienna Fashion.at was early at the preview of the first flagship store of the Austrian eyewear brand Silhouette. Before the 'House of Silhouette' in the luxury boutique area at the Herrengasse was opened to the press, there was time to talk... |
 18 November 2024Insight into the Not Another Concept Store by the founders of Vienna Fashion Week: Christmas Pop Up with a selection of design labels The Christmas Pop Up of the Not Another Concept Store with selected design labels started today and will continue until December 21. The store is run by the founders of Vienna Fashion Week and serves as an international platform for fashion... |
 17 November 2024Austrian fashion in the past and today: Couture designer Eva Poleschinski's 'Timeless' photo series Eva Poleschinski is known for her bridal gowns and glamorous red carpet couture, which has been worn at the Oscars, Golden Globes or the Vienna Opera Ball. For the photo shoot 'Zeitlos', which means 'Timeless' in English, the Vienna and Styria based designer stepped behind the lens to visualize a personal insight into Austrian fashion history from the past and the present with pieces from previous years in new combinations and styling... |
 16 November 2024And the winners of the Austrian Fashion Awards 2024 are... The Austrian Fashion Awards 2024, held on November 14 at Vienna's Jugendstil Theater in the Otto Wagner Areal, celebrated a decade of the Austrian Fashion Association (AFA) promoting experimental and sustainable Austrian fashion... |
 13 November 2024Art & Jewelry presented in the Kunsthistorisches Museum's Kunstkammer: Jewelry by the artist Anna Heindl in dialogue with a 15th-century work by the anonymous 'Master of Heiligenkreuz' In times when jewelry is becoming more and more uniform like the design of cars or sneakers and thus boring in its lack of uniqueness, a look at the work of jewelry artists is a refreshing break from the monotony... |
 12 November 2024Lena Hoschek's checked Love Letter jacket on the set of the Sex and the City spin-off 'And Just Like That' Even though Lena Hoschek filed for restructuring a month ago, the brand continues to move forward and presents what it does best: dressing stylish women with classic pieces... |
 5 November 2024 Peek & Cloppenburg continues its partnership with the Vienna Opera Ball and launches the personal shopping service with fashion experts The fashion department store chain Peek & Cloppenburg announced today that it will once again be the official fashion partner of the Vienna Opera Ball. Fashion.at has selected three striking outfits for a debutante, her mother and her grandmother... |
 2 November 2024 What are the key success factors of Viennese fashion retail? According to a recent statement by Günther Rossmanith, Chairman of the Vienna Chamber of Commerce, Vienna's fashion retail industry is undergoing significant structural changes, driven by a combination of economic pressures and changing consumer habits. In this environment, innovative approaches focusing on... |
 29 October 2024 - Article with accompanying podcastGuess which second-hand goods are most effective at reducing carbon emissions, and why it's not fashion The '2023 Second Hand Effect Report', commissioned by Willhaben and e-commerce specialist Adevinta and conducted by Vaayu - which provides AI-powered software for the retail industry to track carbon and environmental impact - provides a detailed look at how trading used goods can reduce carbon emissions. The results were presented today in Austria... |
 24 October 2024Fashion.at Christmas shopping tip: Where to find limited edition design objects, exceptional perfumes, fashion,... on two days in November, December Today Fashion.at planned to create a list with recommendations for Christmas gifts under the motto 'Don't buy waste'. However, after the Cream market informed us today that they'll be back in time for Christmas shopping in Vienna, we canceled this idea. Better than any tip list are well curated markets! Seen at the preview, Tetri Objects' 3D-printed and hand-poured chess set made of transparent material... |
 21 October 2024 - Article with accompanying podcastCall for fashion designers for the Vienna Opera Ball 2025 under the motto 'Alles Walzer' pays tribute to the 200th anniversary of Johann Strauss The upcoming Vienna Opera Ball is celebrating the 200th birthday of Johann Strauss (born in Vienna in 1825) with this call for designers under the theme 'Alles Walzer' (All Waltz). The focus for 2025 is on the creation of dresses that embody freedom of movement, feature sophisticated cuts and ensure practicality while waltzing. The waltz gained popularity throughout Europe in the 19th century, largely due to composers such as the Austrian Johann Strauss, aka the 'Waltz King'... |
 8 October 2024Seen at the Martini Sportswear website: From repair services, to the history of Austrian mountain and ski wear, to the outlook for the 2026 Olympics On the occasion of the launch of the new Fall/Winter 2024/2025 collection, which was presented to the media with a press release and campaign images, Fashion.at browsed through the website of the Austrian sportswear brand Martini, headquartered in Annaberg, Salzburg. Not mentioned in the release is the remarkable story of the company's beginnings, founded in 1958 by men's tailor Martin Hornegger, who outfitted Austrian ski jumpers of the country's national team. The strong connection to the mountains and sports continued with the creation of innovative stretch pants for mountaineers and jet pants for skiers... |
 6 October 2024Fall 2024/25 style on the slopes presented by Colmar in bright red The opening dates for most ski resorts in Austria are already published online. December 6th is the most common date. For some regions the season begins in the last week of November. Not long to go for the people of Austria! The country is also known as the 'ski nation' because of its citizens' enthusiasm for winter sports. Just in time for the new season, Italian fashion and sportswear brand Colmar presents a bright red highlight for the slopes. Visibility on the slopes can be achieved by using reflective materials and/or colors. Red is one of the best colors to be seen... |
 2 October 2024 - Article with accompanying podcastAlphaTauri and the Olympic Team Austria have started their collaboration for the Milano Cortina 2026 Olympic Winter Games The Milano Cortina Winter Olympic Games, February 6-22, 2026, may seem a long way off. But preparations are already underway: from the training of the aspiring Olympians to the development of new materials for equipment like snowboards as well as the creation and development of the clothing the athletes will wear - from fashion to high-tech performance wear. Today, Fashion.at was invited to a press conference of the Olympic Team Austria and AlphaTauri to get an insight into these preparations... |
 1 October 2024 Vossen introduced the new 'My Moments' spa collection featuring the company's first ever bathwear made from muslin Europe's terry specialist Vossen has expanded its product range to include the company's first spa dresses made of muslin, the lightweight, breathable cotton fabric known for over 2000 years and popularized in the Baroque era by fashion trendsetters such as Marie Antoinette. The spa dresses are part of the 'My Moments' collection, dedicated to self-care, and come just in time for the new colder season, when people not only change their wardrobe inventory... |
 23 September 2024 Jeweler A.E. Köchert presents the autumn 'Hunting Collection' matching the Austrian Trachten style There is no other time of the year that offers such a good stage for the Austrian traditional clothing, the Tracht, as autumn. Both the weather with its pleasant temperatures, where the sun warms without heating and the wind plays gently with the colorful leaves, as well as the nature-related harvest festivals are perfect for wearing trachten or outfits that refer to the traditional clothing. The use of materials from nature and the representation of nature as part of the look is a popular tradition in Austria. Just in time for the beginning of autumn, which started in Austria on September 22nd, jeweler A.E. Köchert presented the 'Hunting Collection'... |
 21 September 2024 Karin Saey, Head of Retail Dorotheum, provides insights into the sustainable trade in gold, the creation of jewelry, and the role of 'urban mining' The most important trend in Austria is without doubt sustainability. This applies to up-and-coming fashion designers as well as to established international Austrian brands. One company that has been practicing sustainable circular economy for longer than most is the Dorotheum auction house in Vienna, which was founded more than 300 years ago. When asked if urban mining was the solution of the future to make the jewelry industry more sustainable, Karin Saey, head of retail at the Dorotheum, said that urban mining... |
 14 September 2024 - Article with accompanying podcast'Uplift' project at the Vienna Fashion Week showcased creations designed to raise awareness of the mismatch between donated clothing and the actual needs of the poor and homeless Some runway shows seem to prove that designers have a problem with fashion. This can be interpreted in different ways. In the following case, designers were invited to promote new approaches to social issues - especially concerning the poorest in Austria - by using their skills to show what can go wrong. The results surpassed all expectations... |
 12 September 2024 Fashion.at attended the launch of the Swarovski Created Diamonds collections in Vienna Today, Fashion.at attended the press event at the Swarovski Kristallwelten Store on Kärntner Straße in Vienna, where some signature pieces from the first collections of lab-grown diamonds were presented. Since the launch of the new line last year, the Created Diamonds pieces have been presented at events such as the 'Masters of Light - from Vienna to Shanghai' and 'Masters of Light - from Vienna to Milan' exhibitions with celebrities from the film and fashion business. Vienna in the name of the exhibitions refers to the history of Swarovski. Founder Daniel Swarovski was inspired by the new possibilities of electricity seen at the 1883 International Electrical Exhibition in Vienna and invented an electrically powered crystal cutting machine... |
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