...can be found everywhere; on the fabrics of clothes, home interior, old paintings and contemporary art works. Decoding the meaning of flowers and their appearance in combination is like speaking Latin, Old Greek or another language which is only at first sight not in daily use; although both mentioned 'dead' languages are employed every day for the explanation of society's living together by researching the etymology (the history, origin) of words. For artists or designers, the work with the languages of objects such as flowers are common. The job of designers includes also finding the right flowers to express emotions like fun & fresh love (the daisies at Desigual's SS2014 collection pieces stand for these emotions), floral patterns for mourning dresses, graphical designs for bridal gowns, etc. Nothing is irrelevant for the visual expression of meaning.

The floral language carries old secrets of herbs that fill rooms with relaxing natural fragrances and mystical legends which inspire people for example for the creation of Valentine's Day bouquets.

On occasion of Valentine's Day 2014 (14 February), the Austrian start-up Bloomerei sent a floral tip for expressing luck and love. Normally, Bloomerei's business centers around flower surprises via online-subscription. Subscribers of the Bloomerei service receive every week, two times a month or monthly - just as they like, flowers which fit to the season. Fashionoffice received already an image of the Valentine's Day bouquet but will unveil only some basic information: it is made from red ('Red Paradise'), white ('Honeymoon'), pink ('Pink Impression') tulips, blueberry branches and white blooming broom.

fig.: Bloomerei is a family business by the Austrians Thomas and Jana Simon who are planting parts of the used flowers in their own garden; what they haven't produced on their own land, originates mainly from other gardens of the region. They met at their studies of garden architecture and landscape management in Berlin. Today, the couple has three children and started last year the online flower-subscription service on bloomerei.com. Photos: (C) Astrid Bartl.

Via Facebook, Bloomerei serves background information such as about this beautiful white-red bouquet which is made from 'Dios anthos' - the 'divine flowers'. Bloomerei explains that today's used name 'Dianthus' is derived from this Greek word combination. (By the way: during French revolution the red Dianthus was the sign for the red blood on the guillotine and later - until today, it stands for the labor movement and friendship. Say it with the flower!)

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