Today on 22 September 2014, Peak Performance started the competition #justaddski via Instagram on justaddski.com. According to the rules, photos should show situations "when adding ski to everyday life". Already published on the website are pictures of yoga in ski gear at a lake or a bikini girl with goggles; the yoga shot is at this time Fashionoffice's favorite because it expresses the patience skiers will need until the main ski season starts (in many ski regions in Austria, Germany, Italy, North America etc. the season begins in November - ski calendar). Perhaps this explains why the Instagram competition ends with 31 October 2014; Peak Performance selects each week winners. Even the prizes - items of the current collection, are on view on the website. |
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