The cap can! It's always worth to look closer at the cap collections by US label New Era (founded 1920 by the German Ehrhardt Koch in Buffalo, New York). Sometimes the new caps carry wit and/or stories about cultural history such as the collection in collaboration with director Spike Lee. The latest news by New Era concerns the collaboration with Coca Cola. Two of the 9FIFTY Snapback caps with Coca Cola design from the collection are on view on this page: the surface of the metallic red cap reminds the signature beverage can and the other one with sequins is quasi the couture-variation of the can theme. The two caps are Fashionoffice's favorites as they are the most stylish of the nine-piece collection. The New Era x Coca Cola caps will be available as limited collector-edition at selected New Era stores (London, Berlin, Paris... and neweracap.eu) from February 2015. |
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Coca Cola X New Era, 27 January 2015