11 October 2015
On the justaddski website, the snow depth is measured simultaneously with photo uploads and has reached today already 9.990 cm - more than expected on the digital snow stream. (Annotation: The snowstream needs longer to mark the new height.) The photos range from classical impressions of mountaineering over landscape images to more extraordinary pictures like the one of a snow dog. It's nice to look through the Peak Performance/Hintertux #justaddski social media campaign gallery which appears in this context like a digital snowblowing ritual to summon a great new ski season. Well, Hintertux is a year around ski region in Austria; several seasonal ski regions are already open, others will have enough snow for sports in the next days, weeks (calendar). |
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Since 29 September, the Peak Performance snowblower at the Hintertuxer Gletscher (Hintertux Glacier) in Tyrol, Austria can be digitally activated by users via Instagram photo uploads with the hashtag #justaddski. It's announced that users who upload photos until 27 October have the chance to win collection pieces; the overall winner (best photo) will win holidays at Hintertux including ski pass, hotel, flight (