25 August 2016

Campaign by Viennese couturiers and coiffeurs for Vogue Fashion's Night Out

After summer holiday season on 7 September, Vogue Fashion's Night Out is the first big fashion event which happens in public space in Vienna! It marks the start of the new autumn fashion season. Fashionoffice published already an article about the program of fashion shows at Goldenes Quartier which is currently a hotspot for events. Now, the campaign by art director Wolfgang Reichl in cooperation with Viennese couturiers and coiffeurs for Vogue Fashion's Night Out was released. The campaign visualizes themes of the show series such as Audrey Hepburn and her style; the actress and her legendary little black dress is also the name-giver of the opening show where the Wiener Modemacher (could be translated as 'Viennese Couturiers') and Wiener Friseure (Viennese Coiffeurs) will collaborate. It's a rare chance to see a runway show of the city's couturiers and coiffeurs in public space; in most cases, couture presentations are held in smaller and quasi private locations.

The progam:
18.45: "Das kleine Schwarze – Hommage an Audrey Hepburn" by Wiener Modemacher, Special Hats by Philip Treacy, Hair by Wiener Friseure
19.15: MÖWE
20.00: "Haute Couture Cruise Collection" by Wiener Modemacher, Hair by Wiener Friseure
20.15: MÖWE
21.00: Pomellato Showcollection, Hair by Wiener Friseure
21.30: Closing Show by Lena Hoschek "The Brits"
Afterwards: After Show Party in The Bank & Brasserie & Bar im Park Hyatt Vienna

fig.: ARTDIRECTION/PRODUKTION - WOLFGANG REICHL
ASSISTENZ - HERBERT UTNER
FOTOGRAFIN: PETRA BENOVSKY-KAMENAR
ASSISTENZ: THOMAS KAMENAR
MODELS: MULA K./KRISTINA N. - WIENER MODELS, DORIA H. - STELLA MODELS, IRINA SCHERB
FASHION BY WIENER MODEMACHER: LIM PATRIZIA MARKUS
HAIR BY WIENER FRISEURE: LIM KARIN DOPPLINGER, WILHELM HÜLLERBRAND, SANIYE ILTER, GORAN ILIC
SCHMUCK: POMELLATO WIEN, SEBASTIAN SCHRÖTER
BRILLEN: MYKITA VIENNA
MAKE UP: CHRISTINE AKBABA & TEAM
LOCATION: STUDIOS AM RUDOLFSPLATZ

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