12 June 2018

Levi's and Peek & Cloppenburg invite to collaborative customizing event on 14 June during Vienna Fashion Night

On 14 June on occasion of Vienna Fashion Night, the Austrian influencers Constantly K and Hank Ge as well as the night's guests are invited to create motifs for individualizing denim or t-shirts at the Levi's ink-workshop (19.00 - 22.00) at the 'POP Impression' area (range includes Pretty Green label by Liam Gallagher, sports- and streetwear by adidas Originals x Pharrell Williams) at the department store Peek & Cloppenburg at Kärntner Strasse 29 in Vienna. It's announced that the motif created on 14 June by the two influencers will be released as limited 'Levi's®INK' edition. The mobile print machine (on view at the image below, left) is the latest customizing tool of Levi's 'Tailor Shop' services and was developed especially for the jeans brand. The tool allows to print text (such as for slogans) as well as own pictures. It's part of the Levi's tailor shop tour under the title 'We are all Collaborators' visiting music related events or festivals such as at Peek & Cloppenburg's POP Impression area where festival fashion is on focus or the music festival Lollapalooza (8 - 9 September with The Weeknd, Kraftwerk, Liam Gallagher, Raf Camora,...) in Berlin.

fig. above, from left: The image shows the Austrian influencers Constantly K (Photo: © Constantly K) and Hank Ge dressed in Levis (Photo: © Hank Ge). Below, from left: Levi's®INK print machine used at a workshop. Right: View at the department store Peek & Cloppenburg at Kärntner Strasse 29 in Vienna.

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