20 January 2019

1st soloist of Vienna State Ballet Maria Yakovleva presents ballerina shoes by Humanic for Vienna Opera Ball 2019

It's the second time that the Austrian shoe label and retail chain (over 150 stores in nine countries) Humanic collaborates with the Vienna Opera Ball which happens in 2019 on 28 February. Last year, Humanic provided 2.000 pairs of golden ballerinas for the guests of the ball (article). This year, the flats come in silver with fine metallic sparkling shine. The ballerinas in the sizes 35 to 42 will be donated to dancers of the ball together with black shoe-bag for the storage of the high-heels. Guests can get them from 23:00 at the first floor of the opera house.

fig. right: In 2019, Humanic presents the ballerinas prominently with the first soloist of Vienna State Ballet Maria Yakovleva (born in Saint Petersburg, Russia). Inspiration for the campaign is the imagination of sugar cloudy dreams, figures made from porcelain, snow globes fitting to the silver sparkling ballerinas. Maria Yakovleva wears at the campaign image haute couture by Austrian designer Susanne Bisovsky. Campaign image for 'Humanic Opernball Ballerinas' 2019. Photo: Bernd Preiml, © Humanic.

fig. below, from left: The collaboration between Humanic and the Vienna Opera Ball was presented by Maria Yakovleva (1st soloist Vienna State Ballet), Dominique Meyer (Director Vienna State Opera), Maria Großbauer (Vienna Opera Ball organizer), and the siblings Maria and Christoph Santner (professional dancers and choreographers of the young couples' Vienna Opera Ball opening dance 2019). Photo: © Andreas Tischler.

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