24 February 2025

How bonprix's innovative technologies are reshaping fashion design
AI: A Catalyst for Creativity in Fashion Design

Bonprix and Otto Group: Pioneering Digital Fashion Innovation

Bonprix, a subsidiary of the Otto Group, has established itself as a leading fashion and e-commerce company, serving customers across over 25 countries. In a recent press release, bonprix unveiled its latest technological advancement: the Fashion Creation App. This in-house developed tool exemplifies the company's commitment to integrating artificial intelligence (AI) into its design processes, aiming to enhance creativity and operational efficiency.

Enhancing Fashion Collections with AI

In 2020, bonprix introduced already the 'Learning Collection,' an AI-driven tool designed to predict the success of fashion items. By analyzing vast amounts of data, this system enables the company to curate collections that resonate with customer preferences, ensuring a more appealing product range. This approach not only aligns products with consumer desires but also reduces overproduction, contributing to environmental sustainability.

Revolutionizing Design with 3D Fitting

The traditional process of creating physical prototypes for new garments is both time-consuming and resource-intensive. To address this, bonprix has adopted 3D fitting technology, allowing designers to develop and visualize clothing on digital avatars. This method accelerates the design process, maintains consistent product quality, and significantly reduces material waste. By eliminating the need for multiple physical samples, bonprix minimizes its environmental footprint while enhancing efficiency.

Introducing the Fashion Creation App

Building upon its digital transformation, bonprix has developed the Fashion Creation App, an in-house tool that leverages generative AI to inspire and assist in fashion design. Product managers can input text descriptions or upload images, and the app generates photorealistic design suggestions. These visuals serve as a foundation for further refinement, enabling rapid iteration and fostering creativity. The app's integrated editing tools allow for customization, ensuring designs meet specific requirements before proceeding to production.

Evolving Roles of Fashion Designers

The integration of AI and digital tools has transformed the role of fashion designers at bonprix. Designers now engage with advanced software to create and adjust patterns, visualize garments in 3D, and collaborate seamlessly with international teams through digital platforms. This shift towards digital workflows not only enhances creativity but also streamlines communication.


Image: Infographic of the bonprix Fashion Creation App illustrating AI-supported inspiration in product development, highlighting how generative AI assists designers in creating new fashion styles through prompts.