Fashion.at

CULTURE

>costume (incl. fashion, textiles, jewelry)
>multiMedia (incl. photography)
>painting
>performing (incl. movies, music, theatre, sport)
>sculpture (incl. installations, architecture, furniture)
>others

Abstract art fan designed for Viennese Opera Ball New York held in a hand24 April 2026
Viennese Opera Ball New York marks 70 years with artist-designed fan
A classic accessory, reinterpreted: the fan returns as Damenspende at the 70th Viennese Opera Ball New York, linking art, tradition and charity in a limited edition.

Poster showing a gold zip necklace over a decorative folding screen for the 'Glanzstücke' exhibition at MAK Vienna23 April 2026
Design in Dialogue: Jewelry Meets Applied Arts at MAK Vienna
From travel to cosmos: MAK Vienna's 'Glanzstücke' traces design across cultures and time.

Museum visitors in Vienna gallery and Kunstschatzi event visual with cocktail glass and classical figure20 April 2026
Art meets pop: KHM Vienna museum hosts Eurovision side events
Vienna hosts ESC 2026 — and its museums join in. At KHM, art and Eurovision themes meet in a unique side event series.

Vintage 1940s fashion sketches in a wooden drawer.18 April 2026
Vienna Fashion History and the Missing Chapter of the 'House of Fashion'
A conversation uncovers a gap in Vienna's fashion history: why has the 'House of Fashion' never had its own exhibition?

Marilyn Monroe exhibition objects and Ted Stampfer at Swarovski Crystal Worlds Wattens14 April 2026
From a major private collection: Marilyn Monroe at Swarovski, Wattens, Austria
A new special exhibition in Wattens revisits Marilyn Monroe as actress, icon and myth.

Florian Appelt with Rainer Trefelik, Alexander Barvinskyi, Harald Friedrich and Rosaura Cauchi at Popp & Kretschmer exhibition Vienna13 April 2026
Popp & Kretschmer, Florian Appelt and the new Art & Fashion series
Art meets fashion in Vienna: Florian Appelt shows 'Second Skin' at Popp & Kretschmer, exploring material, body and craft.

People in a movie theater watch a magical, glowing film strip coming from the screen.9 April 2026
Austrian Film 'Gentle Monster' Among Cannes 2026 Selection
Cannes 2026 selection announced: three films with Austrian participation, including 'Gentle Monster', are part of this year's programme.

Saya Ahmad holding a shrub and Jürgen Czernohorszky with a shovel at the Wiener Straucherl planting site in Vienna9 April 2026
Wiener Straucherl: A New Habitat for Biodiversity in Vienna
Small green spaces, big ecological impact: Vienna launches the first 'Wiener Straucherl' to support urban biodiversity.

Aerial panoramic view of Vienna cityscape in bright spring sunlight3 April 2026
Vienna's Climate Biennale returns with citywide programme
Vienna turns into a platform for climate discourse: exhibitions, design labs and talks shape the Klima Biennale 2026 across the city.

Skier in Lederhose jumping on a sunny slope with women in Dirndl cheering behind him in the Zillertal Arena1 April 2026
Lederhosen and Skis: A Spring Ritual in the Zillertal
Skiing in Dirndl and Lederhose? In Austria, it's a modern tradition. A look at culture, tourism and the Zillertal season finale.

Curator presenting patterned cashmere shawls in a museum exhibition with glass display cases31 March 2026
Viennese Shawl in the Museum: How Does a Fashion Item Become a Collection Piece?
How did the Viennese shawl become a museum object? A look at MAK's new textile display—from historic fabrics to contemporary design.

Ludwig Reiter Düsseldorf store interior with wooden shelves, leather furniture and chandelier29 March 2026
Viennese Craft and Material Culture Shape New Ludwig Reiter Stores in Germany
Two new locations in Germany reflect a focused shift: Ludwig Reiter returns to Frankfurt's Goethestraße and Düsseldorf's Königsallee, presenting interiors shaped by Austrian craftsmanship and material culture. A closer look inside the redesigned stores.

Craftsman holding handmade brushes in a traditional Vienna workshop26 March 2026
How Crafts Are Made: From Fashion to Brushes in Vienna
Vienna opens its workshops: from textiles to leather and rare crafts, European Craft Days offer hands-on insights into living traditions.

Exhibition view with camera obscura and Canaletto painting at KHM Vienna23 March 2026
From Camera Obscura to AI: Canaletto and Bellotto Reframed
How science shaped art: Canaletto & Bellotto at KHM Vienna explore optics, measurement, and imagination in 18th-century city views.

Ursi Fürtler with MAK director Lilli Hollein and curator Lara Steinhäußer at press conference in front of textile artworks in Vienna17 March 2026
Textile Art Across Decades: Ursi Fürtler at MAK
A look inside the MAK press conference for 'Textile – Abstract' by Ursi Fürtler. Art, design, and decades of textile innovation.

Pleated textile garments and geometric textile designs by Austrian artist Ursi Fürtler in the MAK exhibition 'Textil – Abstrakt'.13 March 2026
Textile Design Between Art and Applied Practice
Textile design moves between art, fashion and industry. A MAK exhibition in Vienna shows how Austrian artist Ursi Fürtler shaped this intersection over decades.

Hand-painted ceramic Sparhase money box in a Gmundner Keramik atelier3 March 2026
Gmundner Keramik and the Democratic Side of Easter Craft: Painting a Bunny Together
From painted Easter eggs to ceramic bunnies: Gmundner Keramik invites the public to paint a historic Easter bunny design themselves. The activity shows how traditional craft becomes participatory in studios in Gmunden, Anif, and Vienna.

Concept and mood images for Lobmeyr installation at Matter and Shape Paris 202625 February 2026
Lobmeyr at Matter and Shape Paris 2026: Glass, Space, and the Question of Scale
Glass, space, and proportion: Lobmeyr joins Matter and Shape 2026 in Paris with a spatial installation by Luca Guadagnino.

MAK Vienna 1900 exhibition views with Hoffmann dress and interior detail.24 February 2026
When Fashion Meets the Museum: From the Met Gala to Vienna 1900
From the Met Gala to Vienna 1900: how fashion moves between the runway, the museum, and cultural history—and why the viewer matters.

Vienna city view through a window with Vienna Design Week lettering, representing the festival's international outlook.19 February 2026
Premiere on the Road: Vienna Design Week Sets Dates for Its First Europe Tour — An Outlook
Vienna Design Week is going on tour for the first time. An Anniversary Tour across Europe sets the stage for the 20th edition in autumn 2026.

Digital collage of St. Peter's Basilica combining architecture, conservation and modern technology.18 February 2026
St. Peter's Basilica at 400: Heritage, Access, and Digital Change
400 years after its consecration, St. Peter's Basilica connects heritage, science and digital access—from Michelangelo's dome to new tools for visitors.

Illustrated cover of the German youth novel 'Mo & Moritz' by Julya Rabinowich, showing two young people in profile.9 February 2026
A Vienna Story of Belonging: Julya Rabinowich's "Mo & Moritz"
A new youth novel set in Vienna looks at love, faith and growing up. "Mo & Moritz" by Julya Rabinowich and its special premiere at the hair salon that inspired the story.

Busy art fair crowd viewing vibrant paintings and sculptures in gallery booths8 February 2026
Vienna's Art Fairs to Watch This Year
Which art fairs matter in Vienna in 2026? A compact guide to dates, venues and shifts in the local art market.

Hand-painted ceramic plate with green looping glaze pattern.6 February 2026
From Tableware to Artistic Dialogue: Ceramics as a Living Practice in Gmunden
How everyday ceramics connect tradition, design and contemporary art: a new exhibition in Gmunden looks at ceramics as a living cultural practice.

Minimalist white paper-cut icons of winter sports on blue: snowflake, skates, skis, curling, hockey, luge, torch5 February 2026
Why Olympic Winter Games 2026 Are Hard to Find on Vienna Screens
Public viewing of the Olympic Games is limited in Viennese gastronomy: legal restrictions, winter scheduling, and only a few discreet screenings shape the 2026 Winter Olympics.

Antelope mask 'Noumtiri' by an unknown Kurumba master from the 1960s, Burkina Faso, symbolising ancestral presence and regenerative cultural knowledge.3 February 2026
Regenerative Design at the Weltmuseum Wien: When Collections Become Tools for the Future
Can museum objects help us rethink design and consumption? The Weltmuseum Wien turns its collection into a lab for regenerative thinking.

The Peasant Wedding by Pieter Bruegel the Elder, showing a crowded Flemish wedding feast in a barn, with the bride seated under a paper crown and peasants being served simple food at long tables.31 January 2026
Vienna Bites: How Food Culture Becomes a Lens on the City
Food as culture, not trend: how Vienna Bites 2026 connects eating, art and history — from museum galleries to the table.

Neon crystal stage costume worn by K-pop singer Lisa, exhibited at Swarovski Kristallwelten in Wattens.30 January 2026
From Hollywood to K-Pop: Stage and Film Costumes in Swarovski Crystal
From Renaissance curiosity cabinets to crystal stage costumes: how the Swarovski Kristallwelten Wunderkammern in Wattens connect history, fashion and performance.

Installation view of Chalisée Naamani's exhibition 'Octogone' at Kunsthalle Wien, showing image-garments and a large wall projection.29 January 2026
Body, Garment, Resistance: Fashion.at at the Artist Talk with Chalisée Naamani
At an artist talk in Vienna, Chalisée Naamani spoke about fashion, diaspora and resistance. Fashion.at shares its impressions from Kunsthalle Wien.

Entrance of the Heidi Horten Collection in Vienna with colorful ground and sculptures in the Hanuschhof22 January 2026
Art, Mobility, Fashion, and Social Questions: A Press Morning at the Heidi Horten Collection
A frosty morning, colorful ground, concrete Porsche, and fashionable shoes: impressions from the press conference at the Heidi Horten Collection. Art as a space for social questions.

Graphic illustration of six colorful, overlapping ballgown silhouettes lined up in a row.21 January 2026
True Colors: Fashion, Power, and Meaning at the Wien Museum
How do colors shape fashion and society? The Wien Museum's upcoming exhibition 'True Colors' looks at clothing, power, and identity across centuries.

MAK Director Lilli Hollein speaking at the annual press conference in the Columned Main Hall in Vienna.19 January 2026
MAK 2026: Fashion, Textiles, and Design Between History and the Present
Fashion, textiles, and design history shape the MAK's 2026 program. A report from today's press conference in Vienna.

Fatima Hellberg, General Director of mumok, speaking at the 2026 press conference with a projected stage model from 'Terminal Piece' by Anna Viebrock in the background.15 January 2026
Attention as a Method: How mumok 2026 Turns Art into a Walkable Way of Thinking
How can art change the way we see? mumok 2026 turns exhibitions into shared experiences of attention, sound, space, and society.

Infographic of Austria's ball season showing 17% of Austrians attending, 41% of Gen Z, 450 balls in Vienna, regional attendance percentages, and age group participation with illustrated couples.10 January 2026
When Vienna Dances: The Economic Power of Ball Season
Ball season is more than glamour: new data shows how deeply it shapes retail, fashion and social life in Austria.

Installation with a long wooden table symbolising coexistence between humans, animals and plants.4 January 2026
Learning from the Future: Superflux and the Craftocene at the Weltmuseum Wien
What can future cultures learn from craft, repair and care? By connecting ethnology, design, and climate thought, Superflux at the Weltmuseum Wien poses a question: What kind of material culture will we leave behind?

Anni Albers seated next to her geometric woven textile 'Two', photographed in New Haven in 1952.29 December 2025
When Threads Become Ideas: Anni Albers and the Living History of Textiles
In 2026, the Lower Belvedere will show how Anni Albers transformed weaving into a way of thinking about art, design, and lasting quality.

Textile garments hanging in a gym-like space, referencing athletic rituals and cultural memory.28 December 2025
When Clothing Becomes a Language of Strength
Fashion as a language of strength: a preview of 'Octogone' at Kunsthalle Wien 2026, where clothing speaks about culture, movement, and identity.

Olympic Review cover with Italian-inspired design for Milano Cortina 2026 Winter Games.25 December 2025
Fashion and Design in Focus: Olympic Review Ahead of Milano Cortina 2026
A look inside the magazine 'Olympic Review' and its fashion and design reportage ahead of Milano Cortina 2026 – where sport meets Italian culture.

Surreal art of New Year luck symbols: chimney sweep, pig, giant fly agaric mushroom, horseshoe.22 December 2025
Between Christmas and the New Year: Vienna's Temporary Markets and the Culture of Good Luck
From pigs to chimney sweeps: Vienna's New Year's markets turn the days after Christmas into a ritual of luck, food and urban tradition.

Ski touring ascent near Amberger Hut in the Ötztal Alps under winter conditions.13 December 2025
Ski Touring in Austria: A Growing Trend Between Freedom, Risk and Digital Illusions
Ski touring has become a mass trend in Austria. Why the Alpine Club warns against false safety from apps, AI and social media.

A couple viewing a large, festive Christmas window display featuring Santa in a sleigh pulled by reindeer, decorated trees, and a detailed snowy village scene.11 December 2025
Warmth in Cold Times: Fashion and Sports Stores Engage in Winter Giving
Austria's fashion and sports retailers donate €60,000 in winter essentials to support those in need. A look at inequality, retail challenges, and how society might shape the future.

Lilli Hollein in the MAK exhibition hall before the Helmut Lang press conference, with the full-scale seating plan installation from the 2004/05 Paris show; Brigitte Winkler standing at her assigned seat.9 December 2025
Press Preview at MAK: Helmut Lang as a Total Work of Art
An international press preview at MAK looks at Helmut Lang's work beyond fashion, through archives, space, and media.

Left, ceramic baseball caps arranged in a circle. Right, a black-and-white photogram showing toy packaging silhouettes.2 December 2025
Preview Kunsthalle Wien Artists' Market: Artworks on Fashion, Identity, Mass Products and Memory
Seen at the preview of Kunsthalle Wien's Artists' Market: artworks reflecting on fashion, mass-produced forms, identity and memory.

The Danube Flats high-rise tower beside the Danube and interior view of a lounge with bar, plants, and terrace seating.29 November 2025
Living High: How the Danube Flats Redefine Vienna's New Luxury Standard
Vienna's skyline has a new benchmark for high-rise living. A look inside the Danube Flats reveals what luxury means in 2025—community spaces, crafted design, and a lifestyle shaping future housing trends.

New director Verena Kaspar-Eisert speaks at the opening of Gelatin's Christmas installation at the Heidi Horten Collection, with the sculpture in the foreground.26 November 2025
A Playful Advent Intervention by Gelatin in Vienna
A balancing figure and a festive wink: Gelatin's new Christmas installation opens under the museum's new director, Verena Kaspar-Eisert.

'Siolence' exhibition setup in Parliament: lit metal frames, info boards and a video of an anonymised woman, placed in a marble hall.25 November 2025
Austria Strengthens Its Stand Against Gender-Based Violence
Austria strengthens measures against violence toward women: from the 'Siolence' exhibition in Parliament to a nationwide receipt initiative highlighting emergency contacts.

Woman in bright home raises hand to stop aggressor; bowl of oranges in background. Symbol of domestic violence for 25 Nov awareness.24 November 2025
Quiz: Understanding Violence Against Women and Global Prevention Efforts
A new quiz examines key facts about violence against women, global UN initiatives, the significance of 25 November, and current developments.

A man and a woman walk down a busy city street with shopping bags, passing a store window displaying a large 'Black Friday Up to 70% Off' sign.17 November 2025
Black Friday, Cyber Monday & the Risks Between the Clicks
More shopping, more risk? An informative look at figures, trends, and safety advice for 2025. Plus: a quiz to test your safety knowledge before the big shopping days.

MAK director Lilli Hollein and artist Markus Schinwald at the 2025 Artists' Dinner in the museum's columned hall.15 November 2025
After Knebl and Westwood: Schinwald Continues the MAK × Gmundner Lineage
How a ceramic edition, an artists' dinner, and the reorganization of a museum's permanent collection open new perspectives on Vienna's design history.

Black-and-white scene from the documentary 'Toni Sailer – Spuren einer Legende' projected in a cinema during the press screening in Vienna.13 November 2025
What Inspires Fashion? A New Documentary Revisits the Life and Legacy of Toni Sailer
Austria's ski legend returns to the screen: 'Toni Sailer – Spuren einer Legende' shows the man behind the myth — athlete, actor, and timeless style icon.

Director and co-curator holding the 'Coins in Fashion' magazine during a press tour at the Kunsthistorisches Museum Vienna, Coin Cabinet.10 November 2025
Coins and Collars: How Fashion Shaped Faces of Power
How collars, crowns, and beards shaped power: the new KHM exhibition 'Head and Shoulders. Coins in Fashion' connects style and history.

Erszebeth diamond bangle in white gold from A.E. Köchert's Radiant Christmas selection.9 November 2025
Jeweler A.E. Köchert's 'Radiant Christmas' Selection and Upcoming Exhibitions
This month, Vienna's historic jeweller A.E. Köchert unveils its 'Radiant Christmas' selection – from pieces for daytime elegance to evening glamour, echoing the legacy of Empress Sisi's diamond stars. Also: rediscovered Habsburg jewels in Canada, including Marie Antoinette's emerald watch, and a major exhibition in Hungary.

Vivid collage of fashion color history: royal purple, Victorian mauve, 60s tie-dye, Yves Klein blue, and modern swatches. Blends sketches, paint, and fabric.5 November 2025
Color Stories: A Fashion History Quiz
From Tyrian purple to Pantone's next trend—test your knowledge of fashion's most influential color stories!

Left: Poster showing Rembrandt's 'Portrait of a Young Woman' digitally merged with a beauty filter to illustrate changing beauty ideals. Right: Poster with a digitally modified artwork by Markus Schinwald exploring transformation and self-perception.4 November 2025
YOUareART: When Classical Portraits Meet Modern Selfies
How does a selfie compare to a Rembrandt portrait? YOUareART explores youth, beauty, and self-acceptance through art, AR, and reflection.

Artist Eva Petrič, in a yellow dress with her hand raised as if to stop, looks intently at the viewer. The image promotes the 3 November 2025
Fashion and Art Open Doors at Vienna's Magdas Hotel: 'Salle Privée – Room Behind Violence'
Artists transform hotel rooms into spaces of awareness. 'Salle Privée – Room Behind Violence' connects art, fashion & activism in Vienna.

Stylish beige-toned banner with woman and text 'Beauty Beyond The Surface: Trends in Viennese Beauty Culture'.1 November 2025
Beauty Beyond The Surface: Trends in Viennese Beauty Culture
At Vienna's Orangerie Schönbrunn on 8 November, Sense of Beauty Vienna unites natural care, technology and wellness – beauty that begins with well-being.

Halloween graveyard at dusk with jack-o'-lanterns, candles, church, and bats.31 October 2025
Beyond Costumes: The Halloween & Holy Days Quiz
Why do we wear spooky costumes? When are All Saints' and All Souls' Days celebrated? Test your knowledge about old and new traditions!

Two women walking through Kitzbühel's old town.30 October 2025
Spotlight on Kitzbühel: Film Glamour Meets Alpine Lifestyle
Film, fashion, and alpine flair: Kitzbühel turns into Austria's most glamorous alpine stage this winter as the Romy Awards and Filmfestival arrive in the mountains.

AI-generated image: A Halloween rooftop party at dusk, featuring costumed guests, spooky decorations, and a lit city skyline with a Ferris wheel and cathedral in the background.29 October 2025
From Wednesday Addams to Vienna's Sweet Tooth: How Halloween 2025 Casts Its Spell on Austria
From Wednesday Addams to pumpkins and parties — Halloween 2025 turns Austria into a €90 million spooky playground blending saints, sweets and streaming icons.

Modern reinterpretation of Isotype pictograms inspired by Otto Neurath's visual language for democratic communication.28 October 2025
Visual Language for Democracy: The Legacy of Otto Neurath's Isotypes
How can pictures build democracy? The Wien Museum's 2025 exhibition revisits Otto Neurath's Isotypes — a visual language that still inspires artists worldwide.

Winter evening at St. Wolfgang with the Peace Light Lantern on Lake Wolfgangsee, surrounded by snowy mountains and festive lights.25 October 2025
Advent in Austria: A Season of Light, Culture, and Living Tradition
Austria's Advent season blends faith, culture, and winter charm—from Vienna's grand markets to the Salzkammergut's lakeside traditions. Try the Advent Quiz!

White New York City taxi roof sign displaying the black HELMUT LANG logo with the words 'Paris New York,' part of the designer's minimalist advertising campaign from 1998–2004, now in the MAK Helmut Lang Archive.22 October 2025
Helmut Lang at MAK: Rethinking Fashion's Code
Vienna's MAK is preparing a deep dive into the mind of Helmut Lang — a designer who reshaped how fashion, art, and identity interact. Test your knowledge in our quiz.