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ABSOLUT LABEL 2005 - the famous collection presents the fashionable interpretation of Absolut Vodka by 10 designers

Taiwan – Mei Hui Liu: living in Italy and France, Taiwan and now in the UK, Mei Hui Liu’s career in fashion began in 2000 with a series of unique pieces stitched together from Victorian fabrics and trims, establishing an exquisite yet punky aesthetic. In September 2001 she opened her first shop, Victim, on Fashion Street out in London’s East End. In 2002 she was invited by Topshop to create a high-street customised range, My Secret. Liu promoted new British fashion in China, where she showed her spring/summer 2003 collection alongside Vivienne Westwood. Her work is also highly rated by the art community: she has been invited to show and discuss her work at London’s Institute of Contemporary Arts and the Tate Britain gallery.

Mei Hui Liu's shopping bags are created from a variety of vintage fabrics and are hand-customised by the designer herself, making each one truly unique. They represent a meeting of the labels ABSOLUT and Victim, bearing both the shape of the Absolut bottle and the word ‘Victim’ sewn onto the bag. The word stands, in Liu’s words, “as a comment on the nature of fame”. Each bag also bears a laminated photograph of the designer, attached by vintage lace. next>>>

photo: (c) ABSOLUT VODKA www.absolut.com/label, photographer: Elspeth Diederix



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