International Wool Textile Organisation - I.W.T.O.
Vision and perspective of consumer behaviour and trends in clothing A global study executed by Kurt Salmon Associates

Edition Textiltechnik. 1. Edition, 2004. 224 pages, hardcover, with many 4c-illustrations, graphics and tables. EUR 198,00

In which countries do women prefer the formal wear and where business casual? Do you know that Japan is the country with the most formal attire, followed by Italy and the UK?

What is important for the consumers in which countries: design/fashion, brand, quality price, functionality, fibre content, or comfort? Do you know that design is one of the most important factors for women? You won't believe what is important for men in most countries!

Have you ever heard, that colours for clothing in different countries have other meanings?

"Vision and perspective of consumer behaviour and trends in clothing" gives a very good global overview about the clothing facts you have to know.

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