Media and the communication of 'beauty'

A semiotic analysis of the female role
from 1950 through 1995 and its expression in fashion

The word 'beauty' designates much more than a beautiful body, skin or beautiful clothes. Through the history of the human being other values like the interaction in society (behaviour, virtue, manners...) determine 'beauty'. The most famous role models in history are not 'beauty queens', but strong women with a message. So we can say: the beauty begins within. Each time has its own imagination and moral concept of a 'beautiful being'. The center theme of this semiotic study is how the media (French Vogue) communicates female 'beauty' and how it's expressed in fashion between 1950 until 1995. The study is written in German: "Schönheitsideale und ihre medialen Transportmechanismen. Wandel des Rollenbildes der Frau und sein vestimentärer Ausdruck." by Mag. Dr. phil. Karin Sawetz.

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