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IVANAhelsinki fall/winter 2007/8 Fennofolk is the name of the style created by the Finish designer Paola Ivana Suhonen for her art brand. It expresses the Slavic melancholoy and pure Scandinavian mood the white arctic summer and endless winter evokes. "IVANAhelsinki started as my personal art-project, now it's a way of living for us. Hell yeah it's a clishee, but that's how it is. I'd rather just travel around and go to my road trips, but it's pretty much ok to do cute, straight cotton and woollen dresses for summer girls and girl women...." Paola Ivana Suhonen
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