Locher's fall/winter 2007/8 shop online www.lochers.com

Dirty words on flowerish embroidered shirts Nicole Locher, the designer of the Parisian fashion label, creates clothes with the playful charm of something your Mother wouldn’t wear, and Daddy shouldn’t see. Her basic concept behind her latest line is "perversion with a touch of class". "I created Locher’s to meet the needs of a woman that wants to be subtly noticed and recognized when someone gets close enough to read “the small print” and most of all doesn't take herself too seriously." Nicole Locher says "... nothing is better than the simplicity of a great cut top in a fresh colour, then add an eye catching element that gives the whole piece some “BANG”." about Nicole Locher>>>
photo left: "you suck"; right: "I don't play nice"