"Le Méridien CODE" by VALENCE
summer 2008
On 1st August 2008 Gabriela Benz, General Manager Le Méridien Vienna, invited in cooperation with the artist group Advanced Minority to the premiere of the first „Le Méridien Code“ t-shirt edition at the Shambala Bar of the hotel.

fig.: Gabriela Benz, General Manager of Le Méridien Vienna. Photo: Juergen Hammerschmid. Since May 2008 the Le Méridien Vienna propagates eco-friendly driving in the city of Vienna. The guests and friends of the luxurious hotel have the choice between the Piaggio Vespas 50 S or 125 S.

COntemporary DEsign & Trendy Lifestyle

Code is the acronym for COntemporary DEsign. With the t-shirt collection Le Méridien Vienna continues its activities in art, design, lifestyle. Since many years the designer hotel exhibits emerging young artists and hosts trendy clubs. The first t-shirt edition will be available in September at the Hotel Le Méridien Vienna. It is planned to release each year a new limitited „Le Méridien Code“ edition.

The Artists

The artist duo Valence created the prints of the first t-shirt edition. The edgy gothic 70s looking series of 6 pieces is entitled „The Blackval Series“. On each t-shirt you can find another presentation of women: the few strokes of the "Lascivious"-shirt show the face of a woman who looks seductively at you.

fig.: Or for example on the "Glasses"-shirt you will find four faces - all of them wear black sun glasses, two of them have adhesived mouths. This provocative print seems like an invitation to open the eyes and to give your opinion a voice!

fig.: Valence are the two Austrian media designers Markus Raffelsberger (born 1980) and Michael Zagorski (born 1979). www.valence.at

Advanced Minority

Two years ago Advanced Minority was founded by David and Gabor Merö. They are producing limited editions of clothing. Therefore they are collecting print from all over the world. Today, Advanced Minority is a group of artists who are working together - online and offline. They say about themselves "a brand like a museum". On their website you can read: "imagine the web 2.0 philosophy put onto a real product. social networking, creative communications, cosmopolitan crowd.". Every artist gets an own subdomain, profile-space,... In the AM artspace in the 7th district in Vienna the "Le Méridien Code" t-shirt collection will be exhibited www.advancedminority.com.

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fig.: Gabor Merö, Gabriela Benz, David Merö