7tm
spring/summer 2009


Guide to design shops in Vienna's 7th district

In May 2009, 34 design and fashion shops, studios in Vienna's most creative zone of the 7th district have published their third issue of the biannual '7tm' leaflet under the motto: “Ask the designer if it fits”.

Partners of the '7tm' are the collectors of new fashion from the cult shop 'Be A Good Girl' which is know for creative fashion and events such as eating Viennese Schnitzel with beer together with the Freitag Bros. www.fashionoffice.org/design/2008/freitag10-2008.htm or the artists of 'Advanced Minority' who are working close with the Poolbar Festival which starts on 4th July 2009 www.fashionoffice.org/music/2009/keziahjones3-2009.htm.

What does 7tm means?

7tm means as much as 7th and is the number of the city district 'Neubau' which can be translated as 'New Building' or 'just new built'. Just new is even the edgy fashion scene in this small quarter of the 7th district. The fashion booms mainly on and around the Neubaugasse and Kirchengasse where you can find most of the 34 design shops, which have began to coordinate events and shopping tours in 2008.

The Viennese designers use their website for the organisation of the shopping tours. You can book there a professional fashion stylist who guides you through different shops where you will meet the producers and designers www.7tm.at.


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fig.: Glanz & Gloria, fashion and hairstyle. Photo by H, Holzmann. www.glanzundgloria.at