COKE LIGHT and MANOLO BLAHNIK
spring 2009


Coke light gets interactive with fashion addicted users; you can win Manolo Blahnik's high heels!

In spring 2009 Coke light gets interactive in fashion and shoe design: alongside to the Style Series on the international website which give an insight into the world of women today, the exclusive online voting in German language Europe started in March 2009. The winner will travel to London for one week and meet there Manolo Blahnik; high hells from the famous designer are included.

Style Series

Check out the Coke light Style Series and watch designer Cynthia Rowley speaking about style, or listen to stylish musicians such as singer/songwriter Natasha Bedingfield, find out more about heart truth and the importance of health checks in an interview with Heidi Klum... dietcoke.com/styleseries.

Win 'Manolos'! Upload until 30 April 2009.

In the German language countries of Europe, Coke light started in March 2009 the interactive internet campaign with Manolo Blahnik who has designed the exclusive Coke light bottle with his signature high-heels on it (picture right): users have the chance to participate in this campaign by uploading a stylish shoe photo to an online voting.

fig. from left clockwise: portrait of Manolo Blahnik / Coke light bottle in Manolo Blahnik design, limited edition summer 2009. It will be available at exclusive fashion events from summer 2009 on. / 'Manolos' and Coke light bottles.

Upload your most stylish shoe photo until 30 April 2009. The winner will be selected by the users in the online voting during 2 weeks. The one with the most votes will be invited to stay in London for one week in June. There you will get 'Manolos'!

Check out the galleries of creative shoe styles by the participants of the voting, upload your own photo... www.coke-light.de, www.cokelight.at.

About Manolo Blahnik

In 1970 Diana Vreeland, chief editor of the American Vogue, recommended Manolo Blahnik to start his career in shoe design. His designs have been famous before 'Sex and the City'; but since the TV-series focused strongly on the importance of 'shoes' in female life, 'Manolos' became synonymous for the independence and self realization of stylish, modern women.

Video: Scene from the movie 'Sex and The City' (2008), directed by Michael Patrick King. You can see Carrie Bradshaw (Sarah Jessica Parker) with Mr Big (Chris Noth) in the new apartment, walking through the closing room to the 'big' closet for shoes. It was Carrie's condition for living with Mr Big to integrate a special shoe closet. Finally, the shoes ('Manolos') in this closet have a special role for their relation at the end of the film.

In 2005 Manolo Blahnik created the shoes for Sofia Coppola's film 'Marie Antoinette' which has awarded the Oscar for the Best Costume.


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