SMITTEN
fall/winter 2009/10


American retrospective in fashion

Michael Simon, designer of the US label Smitten, launched for fall/winter 2009/10 his first worldwide knitwear collection.

For the new collection, the New Yorker designer who is based in the center the city's fashion production, the garment district, presents on his lookbook a 'Kiss' illustration (look-a-like?) by the American pop-comic artist Roy Lichtenstein. The retro collection, inspired by the designer's passion of the 1940’s romance comic books and their stories about intoxicating love, represents the practical, functionality that fashion had in these times as well as a strong woman becoming weak in certain situations such as in the illustration 'Kiss'.

Michael Simon's fashion fulfils the renewed fascination of contemporary consumers with the American retrospective.

The new collection will be featured at Fred Segal (known for the good hand in picking trend items) and other stores in US, in Japan and London.

fig.: Smitten fall/winter 2009/10. Comfortable cape made of warm colored coffee brown knit.

About the designer
Since 30 years Michael Simon designs for his own corporation knitwear. In 1976 Michal Simon has started with designs for dance-wear. His fashion shows playful elements of beading, embroidery and color.

Today, his knits are available at Neiman Marcus, Nordstrom and Bloomingdales and over 300 stores in US and worldwide. Michael Simon is CFDA member (Council of Fashion Designers of America, founded 1962). His designs have been on covers of Woman’s Wear Daily and featured in magazine like Vogue, InStyle, Elle and Glamour www.smittennyc.com.


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