RUSSIAN FASHION WEEK www.artefact.ru:
THE SEASON’S MARATHON

From October 28 to November 4 2003 Moscow’s T-Modul exhibition facilities will host the Russian Fashion Week for the season of Spring/Summer 2004. For eight days, the record breaking number of designers – almost 50 – are going to present their collections at the RFW runways. In order to escape turning the RFW into the obligatory “month of fashion” the organizers decided to begin show at 3 or 4 o’clock

foto: Masha Tsigal

This season, the usual participants of the RFW like A&V (Lithuania) , Vassa, Alyona Akhmadulina, Maka Assatiani (Georgia), Alexander Gapchuk (Ukraine), Vladimir Zubets, Victoria Krasnova (Ukraine), Lena Makashova, Olga Soldatova, Lidia Soselia, Sultanna Frantsuzova, Masha Tsigal, Andrey Sharov will have company of Yulia Nikolaeva, Svetlana Tegin, Daria Razumikhina, Lena Starikova, Yulia Dalakian and many others.

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The new designers on the season’s runways are Gregory Pret-a-Porter, Frol Romanoff, Avtandil Tskvitinidze from Georgia and others. Designers from France, USA and Portugal are planned. In the Week’s frame, the RFW official partner, Pantene Pro-V will demonstrate its seasonal collections of hairstyles. The past season’s success of the latest hairstyles’ trends presented by Pantene-Persona Team has been the inspiration to live that experience through once again. Pantene Pro-V Russia and Eastern Europe marketing director Alex Nasard believes RFW to be “one of the major fashion events in Russia from the point of professional expertise and organization, and the event’s popularity. Pantene Pro-V should be associated with beauty, fashion, and modern ways of life. So our partnership with the RFW comes naturally”.

This past spring, the RFW was the most impressive event of the season: some 14,000 guests enjoyed 30 Week’s shows. Every day, over 30 people worked at the Week’s location: the director, assistants, stylists, make-up artists, managers and technical crew. There were over 300 models cast for the Week’s shows and Persona’s stylists spent 78 bottles of shampoos and hair sprays by Pantene Pro-V. It’s clear that the RFW will grow extensively: there are over 20,000 guests expected for the shows, many of which will come from abroad. Journalists and buyers from Italy, France and US plan to come for the Week as guests.

Event’s official press representative: Artefact Agency

Leading project manager: Julia Kruchinina

Assistant: Julia Shumskaya

PR managers: Evgenia Knyazhitskaya, Julia Potapova, Alyona Alexeeva, Victoria Bystrova, Irina Evseeva

For accreditation call& 299 0707, 299 9943, fax 209 2696

The Russian Fashion Week General Producer: Alexander Shumski

Co-producers: Alex E. Nasard, Igor Stoyanov

Week’s official partner: Pantene Pro-V

Make-up and Hair: Persona Image Agency

Week’s official telephone: Nokia XXXX

Week’s official coffee sommelier: Davidof Café Grande Cuvee

Week’s official champagne: Moet&Chandon