Fashion Feeds by Fashion.at

Fashion Meets Archaeology: Vienna Catwalk Inspired by Ancient Textiles

office@fashion.at (Dr. Karin Sawetz) — Fri, 12 Jun 2026 16:41:00 +0100

What can prehistoric textiles teach today's designers? A Vienna fashion school and the NHM answer that question with a catwalk inspired by seven millennia of clothing.

Images: Models promote the historical fashion show 'Kleidung der Jahrtausende – Inspiration für heute' at the Natural History Museum Vienna, presenting garments inspired by archaeology and textile history. © NHM Wien / Chloe Potter.

European Ayurveda in Tirol: When Ancient Healing Meets Alpine Life

office@fashion.at (Dr. Karin Sawetz) — Thu, 11 Jun 2026 17:25:00 +0100

A Vienna press day offered a closer look at how Ayurveda has evolved in Austria—from alpine herbs and digital coaching to medically guided wellness concepts.

Image: European Ayurveda Resort Sonnhof from Tirol presented its European Ayurveda product range and digital wellbeing concept during a press event in Vienna, June 2026. © Fashion.at

Formula 1's Most Famous Celebration

office@fashion.at (Dr. Karin Sawetz) — Wed, 10 Jun 2026 13:19:00 +0100

A champagne accident became one of sport's most famous rituals. Ahead of Spielberg, a look at the history behind Formula 1's podium tradition.

Image: Charles Leclerc of Scuderia Ferrari and McLaren drivers Oscar Piastri and Lando Norris stand on the podium after the Formula 1 MSC Cruises Austrian Grand Prix 2025 at the Red Bull Ring in Spielberg, Austria. Large-format Moët & Chandon bottles and the winners' trophies are displayed following the race. © Xavi Bonilla / DPPI (provided by Moët & Chandon)

Elfie Semotan: The Photographer Who Changed Austria's Visual Language

office@fashion.at (Dr. Karin Sawetz) — Tue, 8 Jun 2026 16:08:00 +0100

Austria has lost one of its most influential photographers. How Elfie Semotan reshaped fashion, portrait and advertising photography over six decades.

Image: Abstract illustration of a vintage-style camera facing an empty backdrop in a simplified 1980s-inspired photography studio. Geometric shapes, studio lights and a neutral colour palette create a symbolic visual reference to photographic work and image-making rather than a specific person, place or event. © Fashion.at – AI-generated visual created with ChatGPT.

World Cup Public Viewing Meets Art in Vienna

office@fashion.at (Dr. Karin Sawetz) — Sat, 6 Jun 2026 14:03:00 +0100

Football, art and food in one garden: Why Palais Freiluft stands out among Vienna's many World Cup public-viewing locations.

Image: Palais Freiluft in the garden of Palais Auersperg in Vienna during the 2026 summer season, featuring lounge seating and the entrance to the open-air cultural and public-viewing area. © leisure communications/Christian Jobst

The Name on the Shirt and the Story Behind It

office@fashion.at (Dr. Karin Sawetz) — Fri, 5 Jun 2026 07:28:00 +0100

A sponsor called 'Genie & Wahnsinn' (Genius & Madness) meets Austria Wien's champion women. A look at football success, history and changing rankings in Austria.

Image: Carina Wenninger of FK Austria Wien Women and René Berto of 'Genie & Wahnsinn' present the new partnership at the Generali Arena in Vienna. The sponsorship agreement, announced for July 2026, follows Austria Wien Women's championship-winning season. © FK Austria Wien

Young Fashion Takes the Stage at Vienna's Angewandte

office@fashion.at (Dr. Karin Sawetz) — Thu, 4 Jun 2026 13:07:00 +0100

Forty students, six diploma collections and a new major award: Vienna's Show Modeklasse 2026 highlighted the next generation of fashion designers.

Images: Diploma collections presented during Show Modeklasse 2026 at the University of Applied Arts Vienna. Designs by (from left) Felix Schmidt, Linda Artemis Bergstötter and Jara Dilara Noori. © Mario Ilic

When Music Meets Retail: A Surprise Concert on Vienna's Mariahilfer Straße

office@fashion.at (Dr. Karin Sawetz) — Wed, 3 Jun 2026 10:45:00 +0100

A surprise concert on Vienna's busiest shopping street became more than a promotional event. It offered a glimpse into how music, retail and digital platforms increasingly intersect.

Image: Austrian musician Julian le Play performs with his band from a balcony above Vienna's Mariahilfer Straße during a surprise concert linked to the announcement of Prime Day 2026. © Maximilian Lottmann, 2 June 2026

Neptun Water Prize 2027: How Austria's Water Projects Are Changing

office@fashion.at (Dr. Karin Sawetz) — Tue, 2 Jun 2026 16:14:00 +0100

From river restoration to wastewater innovation: Austria's Neptun State Prize reveals how water management is increasingly shaped together with communities.

Image: A diver wearing a mask interacts with fish underwater in the campaign image for the Neptun State Prize for Water 2027. The visual highlights the relationship between people and aquatic ecosystems. © Benedikt Reisner / Neptun Staatspreis für Wasser

Vienna's New Garden Trends Hub Focuses on Nature and Design

office@fashion.at (Dr. Karin Sawetz) — Mon, 1 Jun 2026 15:42:00 +0100

Ecological gardens, natural pools and outdoor living concepts are shaping a new chapter in Vienna's garden culture. A look at the trends behind a new Döbling destination.

Image: The Ortmann Garten at the Kattus wine cellar in Vienna's 19th district showcases a charming facade with potted flowers, greenery, and outdoor furnishings, inviting visitors to explore. © Martin Steiger

Vienna Fashion Finds a Slower Rhythm at SO/ Vienna

office@fashion.at (Dr. Karin Sawetz) — Sun, 31 May 2026 18:01:00 +0100

A fashion pop-up at SO/ Vienna shows how independent labels use community, craftsmanship and small-scale production as an alternative to fast fashion.

Image: Racks with garments by Amateur Fashion and handcrafted leather bags by Vienice during the Support Your Local Girlgang Vienna pop-up at SO/ Vienna. Visitors browse the collections in the hotel foyer. © Fashion.at, 27 May 2026

Vienna Awards Preview Puts Focus on Campaign Before October Gala

office@fashion.at (Dr. Karin Sawetz) — Sat, 30 May 2026 08:28:00 +0100

Before the gowns arrive, the Vienna Awards reveal a striking preview: 13 women in white shirts and denim launch the 2026 season from inside the Hofburg.

Image: Preview image for the Vienna Awards 2026 campaign 'WOMEN ARE', photographed in Vienna's Hofburg. Featured from left to right are Kim Averweg (Director, Voyage PR), Erika Vartanovna (artist and model), Michaela Strachwitz (Editor-in-Chief and Head of Fashion & Beauty, WOMAN), Jasmin Erbas (fashion designer), Domenica Graci (CEO and Founder, One Luxury), Ana Jaksic (artist and make-up artist), Marjan Firouz (Founder and CEO, Vienna Awards), Martina Cerny (CEO and Founder, Making Of), Charlott Josefin (model), Nina and Julia Meise (TV presenters), Vanessa Küstner (artist) and Nadine Mirada (model). The image serves as the first preview of the Vienna Awards 2026 campaign ahead of the October gala in Vienna. © Diana Catch

Labrinth's 'The Living' Turns Cosmic Opera Into a Dark Studio Confession

office@fashion.at (Dr. Karin Sawetz) — Fri, 29 May 2026 08:08:00 +0100

Labrinth's 'The Living' brings blues guitar and cinematic tension into the second chapter of his Cosmic Opera project.

Image: Artwork for Labrinth's 'Cosmic Opera Act II', album released on 29 May 2026.

Njola's 'Kiteezi' Fashion at Vienna's Theseus Temple

office@fashion.at (Dr. Karin Sawetz) — Thu, 28 May 2026 16:12:00 +0100

Ugandan artist Njola transforms waste into fashion and installation art at Vienna's Theseus Temple — linking Kampala's landfill crisis with global consumer culture.

Image: Ugandan artist Njola presents elements of her installation 'Kiteezi' during the press conference at the Theseus Temple in Vienna's Volksgarten. The exhibition combines recycled materials, fashion and sculpture to address waste, mobility and global consumer culture. © Fashion.at

Austria's Planned Parcel Tax Divides Retail, Digital Economy and Sustainability Groups

office@fashion.at (Dr. Karin Sawetz) — Wed, 27 May 2026 13:44:00 +0100

Austria's planned €2 parcel levy has triggered a debate between retail, sustainability and digital economy groups. Who will ultimately pay?

Image: Woman opening a delivery parcel with a yellow floral summer dress in a bright living room overlooking a garden and pool on a sunny day. © Fashion.at / AI-generated with ChatGPT