Nadja
Bernhardt-La Ganza
at the exhibition 20 young photographer of today
>20 photographes d’aujourd’hui<
25 march - 2 april 2006 L’ESPACE DIALOGOS www.fetart.org
foto:
Nadja
Bernhardt-La Ganza
"The waitin room"
Fashion photographer
Nadja Bernhardt presents in this exhibition a retrospective of her six
years in Australia. Nadja Bernhardt documents the world of fashion questioning
"Fashion or not fashion …" Her works are not typical fashion
photographies, no glossy stereotypes seen in many magazines. They are
idiosyncratic representations of people and how they relate to places
and situations.
Nadja
Bernhardt says: "Pour moi, la mode est un prétexte …
I never really worry about fashion, unless I am shooting an advertisement
or a catalogue, and even then … My main concern is what my photos
can tell about the people or places. Often the images I pick up are those
where the clothes are not essential, where the attention is somewhere
else. It can be a hand, or a person walking by, that gives a point of
contrast to the overall composition and puts the model into perspective
- or it can be a shadow, or the texture of the ground. I always try to
have the models loosen up so they can be honest in their body attitude
- there is nothing more irritating for me than the "cliché"
attitude - the "model look". It's not life!"
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