Fashioning Fiction in Photography since 1990
April 16-June 28, 2004 MOMA

foto:
Ellen von Unwerth (German, born 1954)
Untitled from Alberta Ferretti advertising campaign, Fall/Winter 1995
Gelatin silver print, approx. 19 ¾ x 14" (15.2 x 35.6 cm)
Courtesy the photographer and Art + Commerce
© 2004 Ellen von Unwerth

Ms. Kismaric, Curator, says, “While The Museum of Modern Art has consistently collected and exhibited works by fashion photographers, this is the first exhibition devoted solely to fashion photography, demonstrating what a significant and transitional time the 1990s were for the genre. At the root of the new imagery is the fashion industry’s shift from selling products to selling lifestyle. Photographers and advertisers responded to the changing commerce of fashion by abandoning descriptions of the season’s silhouettes and hemlines to tell stories about contemporary life.”more foto >>>