WERNER
PAWLOK 2005 Why does the fan lie
beside the girl on the bed? The campaign was
photographed in private old villas. The rooms were left intentionally
as they were found: a kitsch lamp belongs in the picture just as much
as a yellowing Monet print or an everyday fan. Fading colours, heavy furniture
and old-fashioned wallpaper tell of the splendour of past times and provide
a particularly attractive contrast to the colourful prints by Marc Cain.
The result was very authentic and individualistic visual compositions
that encourage the viewer to take a longer look. next>>>
foto:
Client: Marc Cain Corporation
Agency: inhouse
Photoconcept: Studio Werner Pawlok
Photographer: Werner Pawlok
Hair/Make-up: Juergen Braun/Paris
Styling: Karin Veit
Production: Take me to Cuba