Fashion.at
Anna Baar-Plommer, 'Mountain lake with Glockner group' (1860–1890), The Albertina Museum, Vienna. A tranquil mountain lake scene with the peaks of the Glockner group in the background, captured in naturalistic tones.29 June 2025
Wanderlust and Worldviews: Travel, Art, and Society in the Albertina's Summer Exhibition
This summer, while many Austrians take to the road, the Albertina Museum turns travel into art. Discover how journeys shaped creativity.

A woman wrapped in a towel is smelling lavender and has a Gehwohl cream tube placed beside her. 28 June 2025
The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect
What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect.

A woman, seen from behind with a towel wrapped around her hair, looks out a large glass door at a scenic Austrian alpine lake with sailboats and mountains.27 June 2025
Hair Protection Quiz: From Mountain Peaks to City Streets
Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage!

27 June 2025 - Fashion.at Music Tip 🎧: Today marks the start of race weekend in Spielberg for the Austrian Grand Prix — the perfect time to spotlight 'Drive' by Ed Sheeran from the just-released 'F1 The Album' (out June 27 alongside the film). The album features major names like Rosé, Tate McRae, Doja Cat, Burna Boy, Roddy Ricch, Peggy Gou, Chris Stapleton, Tiësto, and more.
26 June 2025 - Fashion.at Music Tip 🎧: 'Lover Girl' by Laufey, album 'A Matter of Time' (August 22)
26 June 2025 - SIGN UP > TRENDLETTER 26-June-2025: Fashion AI, Law, Photography, Hair Style, Psychology of AI Prompting
Over-the-shoulder view of a woman at a white desk working on a large computer. The screen shows an AI-generated fashion photo of a model wearing embellished flared jeans, and a physical pair of the same jeans lies on the desk next to the keyboard.25 June 2025
From Cotton to Code: Two Vienna Exhibitions Rethink Fashion's Future
Two exhibitions opening in Vienna on June 26 take fashion beyond aesthetics: one confronts fast fashion's wasteful trail, the other explores AI-driven design.

Hair collection 'Gold & Honey' photographed by Hilde Van Mas, featuring hairstyles by Steinmetz-Bundy Privatsalon.24 June 2025
Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection
Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season.

24 June 2025 - Fashion.at Music Tip: 'All Night' by Maroon 5 (official music video announced for June 26), album 'Love Is Like' (August 15)
The AI-generated picture is an over-the-shoulder view of a woman with long brown hair sitting at a table in a café, browsing a clothing retail app on her smartphone. A cup of coffee is on the table, and other café customers are blurred in the background.23 June 2025
Austria Debates Anti-Ultra-Fast-Fashion Law as Europe Follows France's Lead
Austria joins the debate on fast fashion: a proposed law targets Temu, Shein & Co. Handelsverband calls for action like France.

Photographic triptych featuring: the cover of Bruce Weber's book My Education (TASCHEN, 2025); Henri Cartier-Bresson's iconic 1932 photo Behind Saint-Lazare station in Paris; and Christine de Grancy's 1976 image of Vienna's Prater. Cartier-Bresson and Grancy exhibitions at Foto Arsenal Wien.22 June 2025
Lenses on Life: Bruce Weber, Henri Cartier-Bresson, and Christine de Grancy in Focus This Summer
A Sunday well spent: fashion.at previews Bruce Weber's upcoming book and two summer exhibitions in Vienna. Three photographers, one shared legacy.

Man with a drink overlooking Vienna from The Ritz-Carlton rooftop bar; race winner spraying champagne at the track with team members.21 June 2025
Fast Lane, Fine Views: How Vienna Celebrates the Austrian Grand Prix at The Ritz-Carlton
Vienna may not overlook the Spielberg track, but The Ritz-Carlton brings Formula 1 flair sky-high. Cocktails, expert talks and F1 vibes all weekend.

The visual of 'The Future of Human Resource Development: AI and Psychology in Harmony - 8th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.20 June 2025
Good Prompting is Good Thinking: A Guide to Enhanced Thinking with AI by Dr. Josef Sawetz
Is Good Prompting truly Good Thinking? Episode 9 of the podcast series 'Applied Psychology in Everyday Life' reflects on Dr. Josef Sawetz's insights on how AI interaction enhances cognitive skills like computational thinking, creativity, and imagination.

19 June 2025 - SIGN UP > TRENDLETTER 19-June-2025: Beauty & Art, Cycling, Fashion Apps
18 June 2025 - Fashion.at Music Tip: Dance video released today for 'Balenciaga Covered Eyes' by Agnes
Portraits of Prince Eugene of Savoy (KI-generated and watercolor) and Philippine Welser, displayed side by side.18 June 2025
Beauty as Legacy: From Prince Eugen's Palaces to Philippine Welser's Bath
How do we define beauty? Two exhibitions in Austria—one in the East, one in the West—trace the timeless art of living beautifully.

18 June 2025 - Fashion.at Music Tip: 'I <3. YOU' by Marina – from the recently released album 'Princess of Power'. The song is currently listed at the top of 'The Sound of H&M' playlist on Spotify, which is described as being curated to set the mood and fill spaces. Marina appears on the playlist's cover image. Her album explores themes such as female empowerment, fearless love, and leadership for a new generation.
The picture shows a woman sitting in her apartment with view over Vienna. 17 June 2025
From Style Guide to Shopping Trigger: How Fashion Apps Reshape Consumer Behavior
Fashion apps do more than suggest what to wear—they reshape how we shop, dress, and think. Insights from the 2025 Simon-Kucher study.

Interior of Ucon Acrobatics bag with Orbitkey clip and key; two cyclists in a tunnel wearing reflective Ucon Acrobatics bags.16 June 2025
Reflective Gear and Smart Key Access: Ucon Acrobatics x Orbitkey for Urban Cyclists
As daylight hours begin to shrink after June 21, Fashion.at explored smart reflective styles for cyclists: Ucon Acrobatics' bag and Orbitkey's key system combine visibility, safety, and everyday convenience.

READY children's helmet by woom in red with safety features. woom EXPLORE bike with matte black details and award 2025 badges.14 June 2025
Austrian Bike Brand woom Wins iF Gold for Child Helmet and Adds More Design Honors
Austrian bike manufacturer woom continues its award-winning streak with iF Gold for its READY helmet and multiple design accolades for the EXPLORE bike.

Two views of the Hotel Astoria in Bad Gastein, the venue for the 'art:badgastein X POSITIONS' fair during sommer.frische.kunst 2025.13 June 2025
Between Dormant Grandeur and Alpine Air: Art Awakens the Astoria in Bad Gastein
A forgotten grand hotel, a temporary awakening, and cutting-edge art: art:badgastein meets Positions Berlin Art Fair at the Astoria in Bad Gastein.

12 June 2025 - SIGN UP > TRENDLETTER 12-June-2025: AI in Austria, Fashion Shows in Vienna, Outdoor Activities, Sportswear-Streetwear Quiz
A woman in a beige coat stands inside a clothing boutique, using her smartphone next to a rack of dresses. A city street is visible through the window behind her.11 June 2025
Austria's AI Awakening: Handelsverband, Google, and Reppublika Reveal the Nation's Readiness for the Future
New study by Handelsverband & Google shows: Austria is AI-ready! 95% of Gen Z use AI, businesses invest in training & tech.

Atelier Augarten, a 1950s building, hosts Freiluft's exhibition from June 17–August 31, 2025, linking Vienna's art heritage with modern culture.10 June 2025
Freiluft Moves to Augarten, Vienna: A Summer Fusion of Art and Cuisine
A new chapter for Freiluft: From Palais Auersperg to Vienna's Augarten—sculpture, lectures, food, and summer vibes meet in an artistic green oasis.

Clown face on a carousel ride at the historic Wurstelprater amusement park in Vienna.9 June 2025
Viennese Traditions in Focus: Photo Contest Invites Fresh Perspectives on the Familiar
Fiaker, Prater, coffee houses: the Vienna photo contest calls for tradition — but do the usual motifs still surprise anyone?

AI-generated image of a stylish woman on a Saint-Tropez-inspired coast, wearing a white cable-knit sweater, shorts, a baseball cap, and slip-on boat shoes, blending vintage sportswear with relaxed elegance.8 June 2025
Sportswear turned Streetwear Quiz
Sportswear snuck into our wardrobes… but when?! Test your fashion history knowledge with our new quiz!

Group of people exercising outdoors in a park fitness class led by an instructor.7 June 2025
'Bewegt im Park': Free Outdoor Fitness Courses Across Austria
Free movement for all: Austria's 'Bewegt im Park' brings diverse outdoor courses to parks across the country — no sign-up, no cost.

The picture shows the outdoor setting and engaged audience at the Mode Wien fashion show at Am Hof in Vienna, highlighting the community-oriented atmosphere.6 June 2025
Between Loyalty and Avantgarde: Vienna's Fashion Scene on Display
Two faces of Vienna's fashion scene were on stage on June 5: Mode Wien, the Vienna Guild of Fashion and Clothing Technology, celebrated loyal craft, while the Modeklasse Angewandte of the University of Applied Arts launched new talents into the international spotlight.

6 June 2025 - Fashion.at Music Tip: Powerful anthem 'Lion' feat. Obongjayar from Little Simz's new album 'Lotus'. The song 'Lion' radiates self-empowerment, resilience, and defiance, celebrating individuality and cultural pride while showcasing the strength to rise above adversity and carve one's own path. The album 'Lotus' has earned high praise for its raw and introspective approach, with critics noting its deeply personal tone that balances emotional vulnerability with artistic boldness (NME). Reviewers highlight Simz's ability to evolve creatively, blending confidence with experimental sounds, as she continues to solidify her legacy as a groundbreaking artist (Grammy.com Feature).
5 June 2025 - SIGN UP > TRENDLETTER 5-June-2025: Polyrhythm in Fashion, Golf & Lederhose, Pink is the new Green, Restaurant Study Austria,...
Woman and man looking at phones outside a restaurant in the old city of Vienna.4 June 2025
Served, But Not Spoiled: Study Confirms Decline in Austria's Dining Experience
Worse food, higher prices, less hospitality — sound familiar? A new nationwide study confirms that Vienna isn't alone in its dining frustrations.

Man wearing polka dot silk shirt from Gina Drewes Menswear 2025 campaign and model in hillside setting near Schloss Moosburg3 June 2025
From Austria's Lakeside: Gina Drewes Debuts Men's Line and Launches Art Collaboration
New masculinity meets performative art: Gina Drewes launches her debut menswear collection and an interdisciplinary exhibition with TOMAK this July in Carinthia.