Fashion.at
Campaign image 'Just Sisi' from the 'Lebensgefühl Österreich' campaign, representing Empress Elisabeth of Austria (Sisi); Photo: ÖW/Linda Schäffler. A woman in a white historical gown with a fan, set against a teal curtain in a grand interior.13 October 2025
Austria's Winter Outlook: Stable Demand and New Creative Campaigns
Austria's winter tourism outlook remains stable, with 16.5 million travelers expected and new creative campaigns from Österreich Werbung.

Audience watching the Viennale opening screen in a cinema hall.12 October 2025
A City in Cinema: The Viennale 2025 Brings Global Film Art to Vienna's Heart
Vienna becomes cinema again: Viennale 2025 brings stars like Juliette Binoche, Willem Dafoe, and Lars Eidinger — and stories that question how art reflects life.

ORF presenter Onka Takats and designer Marcel Ostertag at the charity fashion show for TierQuarTier Wien at SO/Vienna. Right: Models from the 'Paradise' SS26 collection on the runway.11 October 2025
Viennese Chic Meets Charity: Marcel Ostertag's 'Paradise' Lights Up SO/Vienna
German designer Marcel Ostertag brought top-model glamour and a good cause to SO/Vienna. The 'Paradise' SS26 show mixed style, empathy, and Viennese charm.

Fashion photo diptych showing a black sculptural evening gown by Sans Contrefaçons and a red-pink layered dress by Pouran Parvizi.9 October 2025
Are there any new ball gown designers with an artistic touch emerging in Vienna?
Vienna's ball season meets avant-garde design: young talents supported by the Austrian Fashion Association show new approaches to eveningwear.

Left: Original 1910 textile design by Koloman Moser for the Wiener Werkstätte. Right: Modern Austrian Airlines Business Class amenity kit featuring Moser's pattern.8 October 2025
Designs That Travel: Wiener Werkstätte Patterns from the MAK Take Flight with Austrian Airlines
Viennese design heritage takes to the skies: historic Wiener Werkstätte patterns from the MAK adorn Austrian Airlines' new amenity kits.

7 October 2025 - SIGN UP! Trendletter 7-October-2025: Circular Fashion Innovation, Future of Austrian Fashion, Icon of Austrian Elegance
Elisabeth Gürtler in pink blazer holding champagne glass at Alpin Resort Sacher Seefeld, photographed by David Johansson6 October 2025
Hotelier Elisabeth Gürtler to Receive Austrian Style Icon Award
Former Sacher Hotels managing director Elisabeth Gürtler will be honoured as "Austrian Style Icon" at the Vienna Awards' 15th Anniversary Gala on 15 October at the Hofburg. The privately organised awards celebrate her decades-long influence on Austrian elegance and hospitality culture.

The visual for 'The Trust Illusion: Why We No Longer Know What's Real Online,' the 13th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.5 October 2025
The Trust Illusion: Why We No Longer Know What's Real Online
Can your instincts still tell what's real online? Dr. Josef Sawetz explains why AI-made reviews feel human—and what that does to our sense of trust.

Caroline Schober, co-founder of Neworn, beside a rack of children's clothes. The start-up promotes circular kids' fashion. Photo by Laurenz Vavrovsky.4 October 2025
Circular Fashion Wins: Austrian Start-up Neworn Honoured with the State Prize Patent 2025
Austria's State Prize Patent 2025 celebrates innovation and sustainability — this year honouring Neworn for redefining children's fashion.

Camille Boyer of the Austrian Fashion Association and a campaign photo for the Austrian Fashion Awards 2025 in Vienna.3 October 2025
Austria's Fashion Awards 2025: A Stage for Emerging and Internationally Ambitious Designers
Austria's top fashion awards return this November, spotlighting local talent and global ambitions.

3 October 2025 - Fashion.at Music Tip: Taylor Swift's 'Wood' from 'The Life of a Showgirl' released today, accompanied by a YouTube visualizer featuring Swift on classic Thonet-style wooden chairs. The song shifts from tender romance to bold, sensual lyrics, showcasing her confident artistry.
Aerial photo of the Lenzing AG industrial site in Upper Austria with factories, green fields, and mountains in the distance.2 October 2025
Lenzing refines strategy: Job cuts in Austria despite major investments
Austria's fiber giant Lenzing cuts 600 jobs despite EUR 100m investments at home. What does this mean for Austria's role as an industry hub?

30 September 2025 - SIGN UP! Trendletter 30-September-2025: When Purism Meets Travel, Design Season in Vienna, Fashion Crafts in Vienna
Minimalist pastel graphic with symbols of tailoring, millinery, and jewelry over a Vienna skyline outline including St. Stephen’s Cathedral.29 September 2025
Vienna's Fashion Heritage Revived at MODE WIEN "EN SUITE"
From textile art to couture and millinery: MODE WIEN "EN SUITE" revives Vienna's fashion heritage this October.

Holger Volland and Olesia Zimmermann in front of a wall with editorial layouts, protagonists of the VIU x brand eins eyewear campaign.27 September 2025
When Journalism Meets Eyewear: A Collaboration on Clarity
Journalism meets eyewear: VIU and brand eins present a joint collection built on clarity, precision, and perspective.

Two performers in full-body costumes pose on the red staircase at the Design District in the Hofburg, surrounded by guests and design installations.25 September 2025
Design Season in Vienna: From Experimental Visions to Market-Ready Innovations
Vienna turns into a stage for design: from experimental ideas at Vienna Design Week to international market leaders at Design District Hofburg.

AI-generated image of a fashion show runway with a model walking away from the camera in a dark dress, audience seated on both sides, and bold text reading 'History of Fashion Weeks Quiz.'24 September 2025
History of Fashion Weeks Quiz: From New York to Berlin
How well do you know the history of fashion weeks? From New York in 1943 to Berlin in 2007 — test your knowledge in this quiz.

23 September 2025 - New Tips on Fashion.at's Music Playlist: 'enjoy the ride' by Almost Monday; 'go steady' by Tender; 'We Move' by Aze from Vienna (details);...
Surprise package with travel-size skincare by Less is More and a pendant from the Weltenbummler Collection by Elisabeth Habig, displayed with brochures, ribbon, and a handwritten note on a wooden table.23 September 2025
When Travel Meets Purism: A Viennese Collaboration of Jewelry and Organic Skincare
From hand luggage rules to Viennese craftsmanship: a new collaboration between jewelry and organic skincare invites thoughts of world travel.

22 September 2025 - SIGN UP > Trendletter 22-September-2025: Playful Patterns in Milan, History of Costume Jewelry, Interior Design Experience
Living room with the Anagram Sofa by Panter&Tourron in orange, design chairs, and numerous indoor plants arranged in a modern, light-filled space.21 September 2025
Where to go: Vitra x Calienna craft a new living atmosphere in Vienna
A temporary Greenhaus in Vienna's Neubaugasse merges furniture icons with plant design. Experience nature indoors this autumn.