Fashion.at
9 May April 2025 - SIGN UP > TRENDLETTER 9-May-2025: Swimwear, Art & Design, Social Impact
Romana Zöchling at the SO/ Vienna hotel during the presentation of her Ferrari Zöchling x Sophia Süssmilch collection on May 6, 20258 May 2025
Art Meets Fashion: Ferrari Zöchling Presents New Collection at SO/ Vienna
Design label Ferrari Zöchling teams up with artist Sophia Süssmilch for a new collection, presented in the lobby of SO/ Vienna.

8 May 2025 - Fashion.at Music Tip - Protest Song addressing Justice & Cash: 'Pretrial (Let Her Go Home)' by Fiona Apple raises awareness of the many women who are imprisoned - while still presumed innocent - before trial because they cannot afford bail.
19th-century Austrian embroidered travel bag next to a sculptural ring by Petra Zimmermann made from a vintage metal clutch, acrylic, amethysts, and gold-plated silver.7 May 2025
Carried by the Body: 'SIDEKICKS' Explores Rings and Bags Across Centuries at MAK Geymüllerschlössel
How do bags and rings reveal centuries of personal and social identity?

Graffiti of a sad pig with the message 'Nein zum Vollspaltenboden!' and the URL vgt.at/Schweine on a wall at Vienna's Donaukanal.6 May 2025
Walls That Speak: Vienna's Graffiti Calls for Justice in Animal Farming
A new mural at Vienna's Donaukanal critiques pig farming laws as Austria faces decisions on animal welfare reform.

A nostalgic tribute to early 20th-century swim fashion, this AI-generated visual captures the essence of women's athletic and leisurewear from the era. The tank suits—sleeveless, full-bodied garments—stand as symbols of both modesty and growing athletic freedom, reminiscent of the pioneering female Olympians of 1912. Set against the rhythmic waves and sandy shore, this composition evokes the elegance and camaraderie of swimmers embracing the waters with confidence.
Photo: Created in collaboration between Fashion.at and Copilot, this visual enriches the Swimwear Evolution Quiz, celebrating the history and transformation of swim attire through the decades.5 May 2025
From Roman Mosaics to Recycled Fibers: The Swimwear Evolution Quiz
How much do you know about the evolution of swimwear in Europe? From Roman mosaics to recycled fabrics, test your knowledge of style, history, and sustainability!

5 May 2025 - Fashion.at Music Tip: 'Priceless' ft. LISA by Maroon 5
Lineup of women's swimwear from Peek & Cloppenburg Summer 2025, including sustainably labeled Barts pieces.4 May 2025
Sustainable by the Shore: Swimwear Tips and Trends from Vienna
From Roman mosaics to recycled fibers—how swimwear reflects shifting values in style, history, and sustainability.

Fanzineist Vienna Art Book & Zine Fair at Semperdepot with visitors browsing tables of zines and publications in a previous year.3 May 2025
Beyond the Mainstream: Fanzineist Vienna Art Book & Zine Fair 2025 Preview
Self-published art books, queer zines, workshops & underground sounds: Fanzineist Vienna brings global DIY culture to Semperdepot this May.

2 May April 2025 - SIGN UP > TRENDLETTER 2-May-2025: Textile Art & Haute Couture, Travel & Culture, Color Psychology
Exhibition view of 'Textile Transfers' at Universitätsgalerie der Angewandten im Heiligenkreuzerhof with historical textiles; photo by Manuel Lopez Carreon.1 May 2025
Hidden Threads, Visible Legacies: Textile Art from the Archives
Two overlooked pioneers of textile art take center stage in a new Vienna exhibition—showing how archives, context, and female voices shape design history.

1 May 2025 - Fashion.at Music Tip: Justice released video and remixes of the original 'Afterimage' track, which was released in 2024 on the album 'Hyperdrama'.
Book cover of 'Valentino. A Grand Italian Epic', TASCHEN's hardcover monograph in red, edited by Armando Chitolina with texts by Suzy Menkes and Matt Tyrnauer30 April 2025
A Chronicle in Valentino Red: TASCHEN's New Edition of the Valentino Monograph
Fashion.at previewed TASCHEN's monumental new edition of Valentino Garavani, featuring rare insights, couture close-ups and voices from fashion's inner circle.

The visual of 'How Colors Influence Purchase Decisions - 7th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.29 April 2025
The Hidden Power of Color: How Shades Shape Shopping
How much does color sway our shopping choices? From red sportswear to green snack labels—new podcast episode dives into the science behind everyday decisions.

29 April 2025 - Fashion.at Music Video Tip: Snoop Dogg 'Last Dance with Mary Jane' ft. Tom Petty & Jelly Roll, album 'Missionary'
SAFt package from Austrian Airlines and waterdrop® with the slogan 'Fuel the Future,' next to a glass of water, a lemon, and berries. Photo: © Austrian Airlines28 April 2025
Austrian Airlines and waterdrop® Bring SAFt Onboard to Support Climate-Friendly Aviation
How Austrian Airlines and waterdrop® are raising awareness for sustainable flying with SAFt cubes onboard.

Clemens Unterreiner and Wolfgang Fischer at the collaboration event between Oper Burg Gars and DDSG Blue Danube.27 April 2025
Culture Sets Sail: DDSG Blue Danube and Burg Gars Launch New Opera Partnership
Summer traditions continue as opera and river culture meet: DDSG Blue Danube and Burg Gars team up for 'La Traviata' 2025.

27 April 2025 - Fashion.at Watch Tip: Fashion industry video report "AI in Action - How ThredUp Resells 17 Million Garments Every Year" by Business Insider
AI-generated street photography scene captures the silhouette of a trumpet player at Vienna's Karmeliter Markt in the early evening, created by Fashion.at with Grok26 April 2025
Fashion.at Tip for Urban Life & Music: Wiener Symphoniker Bring Chamber Music to Vienna's Taverns and Cafés
Chamber music meets Viennese taverns: The Wiener Symphoniker perform at cafés and bars across the Karmeliterviertel.

26 April 2025 - Fashion.at Vintage Fashion Tip in Vienna: For two days - from today until tomorrow - the vintage kilo sale vinokilo will showcase a curated vintage collection in the Sofiensäle. A wide range of vintage dresses, streetwear and sportswear from labels such as Levi's, Adidas and Converse has been announced.
25 April 2025 - SIGN UP > TRENDLETTER 25-April-2025: Fashion & Furniture Trends, Vienna Insights, Tips for Daily Life
AI-generated image of a woman in a white summer dress and bikini, preparing a smoothie in a blender with fruits in a lakeside café kitchen in Austria. Created by Fashion.at in collaboration with Grok, an AI by xAI.25 April 2025
Food and Body Scent Quiz
Did you know that what you eat can affect the way you smell? Test your knowledge, learn practical dietary tips, and blend up some refreshing smoothies to support a fresher you!

25 April 2025 - Fashion.at Music Tip: 'Mystical Magical' by Benson Boone, album 'American Heart' (June 20)
The visual of 'The Psychology of Decision-Making - 6th episode of the podcast series 'Applied Psychology in Daily Life' shows a portrait of Dr. Josef Sawetz.24 April 2025
The Psychology of Decision-Making
Why do we pick that brand at the store—or that name at the ballot box? Episode 6 of 'Applied Psychology in Daily Life' by Dr. Josef Sawetz breaks down how we decide.

Balthasar Wigand, Sewing kit, ca. 1820, with miniature watercolor views including Spinner at the Cross. Heidi Horten Collection23 April 2025
Vienna Through Artists' Eyes: A City in Time at the Heidi Horten Collection
What does Vienna look like across two centuries? An exhibition at the Heidi Horten Collection reveals the city through the eyes of Wigand, von Alt, and Oláh.

Ulli Sima and Gerald Bischof cycling on the Liesingbach bike path in Vienna22 April 2025
Cooling Down Vienna: Testing New Bike Path Surfaces Against Urban Heat
What can cooler bike paths do for a heating city? Vienna is testing smart surfaces along the Liesingbach – one piece in a larger shift toward renaturation and climate-sensitive urban planning.

The picture shows on the left the knit top 'Pride' in the color stripes 'Rainbow' and on the right the knit top 'Devon' in the color melange 'Ocean' from the Lena Hoschek Spring/Summer 2025 collection 'The New Romantic'. In the middle, the Poé ballerinas in beige and light blue and the Pat Calvin crossover bast bag, featured by Humanic.19 April 2025
Austrian Fashion in Vivid Hues and Soft Pastels: Fashion.at's Highlights from the Spring/Summer 2025 Collections by Lena Hoschek and Humanic
Two brands, two trends: Fashion.at selects standout looks from Lena Hoschek and Humanic's SS25 collections—showcasing vivid visions of Austrian style.

18 April 2025 - Fashion.at Music Video Tip: 'Anxiety' by Doechii
A diverse group of dancers of various ages participate in the 'FemFunk' workshop led by Jermaine Browne (US) at a dance studio. Photo: © yakoone.18 April 2025
From Ballet to Social Media Dance: ImPulsTanz 2025 Workshop Programme Now Online and in Print
How does dance shift from stage to screen? The ImPulsTanz 2025 workshop programme opens with 251 offers – from ballet to camera-ready choreography for social media.

18 April 2025 - Fashion.at Music Tip: 'Headphones On' by Addison Rae
Sedda wins the Red Dot Award 2025 with Outdoor Lounge Gibraltar. Photo: © sedda.17 April 2025
Red Dot Award 2025 for Sedda: Weatherproof Design in Classic Upholstery Tradition for Outdoor Furniture
Award for design meets textile tradition: Upper Austria's Sedda wins Red Dot 2025 for its first outdoor system, developed with Vienna-based designer Sven Dogs.

16 April 2025 - SIGN UP > TRENDLETTER 16-April-2025: Viennese Hair Care, Digital Culture, Green Cuisine, Sun Protection Quiz,...
The image features an AI-generated depiction of a woman wearing an orange sun-protective hat while steering a motorboat on a lake in Austria. The bright lighting and reflective water highlight the importance of UV protection in outdoor settings. This visual was created by Fashion.at in collaboration with Copilot.16 April 2025
Sun Protection Quiz
How much do you know about sun protection on cloudy days, in the mountains, or on the water? Test your knowledge in this quiz!

A rustic-style plate featuring classic Gründonnerstag fare: creamed spinach, a sunny side up fried egg, and crispy roasted potatoes. The image was generated by Fashion.at in collaboration with ChatGPT.15 April 2025
Spinach Traditions, Trends and Modern Takes on a Classic Recipe: Austria's Gründonnerstag in Green
Why do Austrians eat spinach on Gründonnerstag? A look into tradition, statistics from iglo, and three recipes for a modern take on a classic.

Wolfgang Lederhaas, Vanessa Steinmetz-Bundy, and Hannes Steinmetz at the Honey Bee Hair-Care product presentation on April 8, 2025, at the Steinmetz-Bundy Privatsalon, Opernring 9, across from the Vienna State Opera. Lederhaas and Steinmetz each hold one of the two new products. Photo: © Gilbert Novy.14 April 2025
Viennese Collaboration Brings Bee-Based Eco-Luxury to Hair Care
What happens when Vienna's top salon Steinmetz-Bundy joins forces with the Lederhaas natural cosmetics lab? A bee-based hair care line emerges after two years of development.

Image: Arvida Byström, A DOLL'S HOUSE, 2022. Courtesy of the artist.
Arvida Byström's work is featured in the 'Model Collapse' exhibition at Kunsthalle Wien Karlsplatz during the Vienna Digital Cultures 2025 festival. Byström, a Swedish artist based in Stockholm and Paris, is known for exploring themes of femininity, digital culture, and identity through lens-based media, performance, and sculpture. Her work often delves into the social, aesthetic, and economic implications of the internet, employing a hyper-feminine aesthetic to challenge traditional norms. In addition to the exhibition, Byström will present a performance titled A Cybernetic Doll's House on May 17 at Haus der Republik (Wiener Festwochen) � Funkhaus, further engaging with the festival's exploration of technological and societal shifts.13 April 2025
Vienna Digital Cultures 2025, Theme 'Model Collapse': A Guide to Festival Venues and Highlights
Where is Vienna Digital Cultures 2025 happening? From Kunsthalle to REAKTOR, here's your simple guide to the venues of "Model Collapse".

Image: Exhibition view of 'Josephine Baker. Idol Icon Inspiration' at Francisco Carolinum Linz (April 11 � September 7 2025), showing photographic works in a gallery setting. Photo: © kunst-dokumentation.com / Manuel Carreon Lopez.11 April 2025
Josephine Baker in Linz, Austria: A Star Revisited through the Lens of Photography
No dresses - but plenty of images. Josephine Baker's complex legacy is traced through rare photographs in a new Linz exhibition.