![]() Wanderlust and Worldviews: Travel, Art, and Society in the Albertina's Summer Exhibition This summer, while many Austrians take to the road, the Albertina Museum turns travel into art. Discover how journeys shaped creativity. |
![]() The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect. |
![]() Hair Protection Quiz: From Mountain Peaks to City Streets Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage! |
27 June 2025 - Fashion.at Music Tip 🎧: Today marks the start of race weekend in Spielberg for the Austrian Grand Prix — the perfect time to spotlight 'Drive' by Ed Sheeran from the just-released 'F1 The Album' (out June 27 alongside the film). The album features major names like Rosé, Tate McRae, Doja Cat, Burna Boy, Roddy Ricch, Peggy Gou, Chris Stapleton, Tiësto, and more. |
26 June 2025 - Fashion.at Music Tip 🎧: 'Lover Girl' by Laufey, album 'A Matter of Time' (August 22) |
26 June 2025 - SIGN UP > TRENDLETTER 26-June-2025: Fashion AI, Law, Photography, Hair Style, Psychology of AI Prompting |
![]() From Cotton to Code: Two Vienna Exhibitions Rethink Fashion's Future Two exhibitions opening in Vienna on June 26 take fashion beyond aesthetics: one confronts fast fashion's wasteful trail, the other explores AI-driven design. |
![]() Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season. |
24 June 2025 - Fashion.at Music Tip: 'All Night' by Maroon 5 (official music video announced for June 26), album 'Love Is Like' (August 15) |
![]() Austria Debates Anti-Ultra-Fast-Fashion Law as Europe Follows France's Lead Austria joins the debate on fast fashion: a proposed law targets Temu, Shein & Co. Handelsverband calls for action like France. |
![]() Lenses on Life: Bruce Weber, Henri Cartier-Bresson, and Christine de Grancy in Focus This Summer A Sunday well spent: fashion.at previews Bruce Weber's upcoming book and two summer exhibitions in Vienna. Three photographers, one shared legacy. |
![]() Fast Lane, Fine Views: How Vienna Celebrates the Austrian Grand Prix at The Ritz-Carlton Vienna may not overlook the Spielberg track, but The Ritz-Carlton brings Formula 1 flair sky-high. Cocktails, expert talks and F1 vibes all weekend. |
![]() Good Prompting is Good Thinking: A Guide to Enhanced Thinking with AI by Dr. Josef Sawetz Is Good Prompting truly Good Thinking? Episode 9 of the podcast series 'Applied Psychology in Everyday Life' reflects on Dr. Josef Sawetz's insights on how AI interaction enhances cognitive skills like computational thinking, creativity, and imagination. |
19 June 2025 - SIGN UP > TRENDLETTER 19-June-2025: Beauty & Art, Cycling, Fashion Apps |
18 June 2025 - Fashion.at Music Tip: Dance video released today for 'Balenciaga Covered Eyes' by Agnes |
![]() Beauty as Legacy: From Prince Eugen's Palaces to Philippine Welser's Bath How do we define beauty? Two exhibitions in Austria—one in the East, one in the West—trace the timeless art of living beautifully. |
18 June 2025 - Fashion.at Music Tip: 'I <3. YOU' by Marina – from the recently released album 'Princess of Power'. The song is currently listed at the top of 'The Sound of H&M' playlist on Spotify, which is described as being curated to set the mood and fill spaces. Marina appears on the playlist's cover image. Her album explores themes such as female empowerment, fearless love, and leadership for a new generation. |
![]() From Style Guide to Shopping Trigger: How Fashion Apps Reshape Consumer Behavior Fashion apps do more than suggest what to wear—they reshape how we shop, dress, and think. Insights from the 2025 Simon-Kucher study. |
![]() Reflective Gear and Smart Key Access: Ucon Acrobatics x Orbitkey for Urban Cyclists As daylight hours begin to shrink after June 21, Fashion.at explored smart reflective styles for cyclists: Ucon Acrobatics' bag and Orbitkey's key system combine visibility, safety, and everyday convenience. |
![]() Austrian Bike Brand woom Wins iF Gold for Child Helmet and Adds More Design Honors Austrian bike manufacturer woom continues its award-winning streak with iF Gold for its READY helmet and multiple design accolades for the EXPLORE bike. |
![]() Between Dormant Grandeur and Alpine Air: Art Awakens the Astoria in Bad Gastein A forgotten grand hotel, a temporary awakening, and cutting-edge art: art:badgastein meets Positions Berlin Art Fair at the Astoria in Bad Gastein. |
12 June 2025 - SIGN UP > TRENDLETTER 12-June-2025: AI in Austria, Fashion Shows in Vienna, Outdoor Activities, Sportswear-Streetwear Quiz |
![]() Austria's AI Awakening: Handelsverband, Google, and Reppublika Reveal the Nation's Readiness for the Future New study by Handelsverband & Google shows: Austria is AI-ready! 95% of Gen Z use AI, businesses invest in training & tech. |
![]() Freiluft Moves to Augarten, Vienna: A Summer Fusion of Art and Cuisine A new chapter for Freiluft: From Palais Auersperg to Vienna's Augarten—sculpture, lectures, food, and summer vibes meet in an artistic green oasis. |
![]() Viennese Traditions in Focus: Photo Contest Invites Fresh Perspectives on the Familiar Fiaker, Prater, coffee houses: the Vienna photo contest calls for tradition — but do the usual motifs still surprise anyone? |
![]() Sportswear turned Streetwear Quiz Sportswear snuck into our wardrobes… but when?! Test your fashion history knowledge with our new quiz! |
![]() 'Bewegt im Park': Free Outdoor Fitness Courses Across Austria Free movement for all: Austria's 'Bewegt im Park' brings diverse outdoor courses to parks across the country — no sign-up, no cost. |
![]() Between Loyalty and Avantgarde: Vienna's Fashion Scene on Display Two faces of Vienna's fashion scene were on stage on June 5: Mode Wien, the Vienna Guild of Fashion and Clothing Technology, celebrated loyal craft, while the Modeklasse Angewandte of the University of Applied Arts launched new talents into the international spotlight. |
6 June 2025 - Fashion.at Music Tip: Powerful anthem 'Lion' feat. Obongjayar from Little Simz's new album 'Lotus'. The song 'Lion' radiates self-empowerment, resilience, and defiance, celebrating individuality and cultural pride while showcasing the strength to rise above adversity and carve one's own path. The album 'Lotus' has earned high praise for its raw and introspective approach, with critics noting its deeply personal tone that balances emotional vulnerability with artistic boldness (NME). Reviewers highlight Simz's ability to evolve creatively, blending confidence with experimental sounds, as she continues to solidify her legacy as a groundbreaking artist (Grammy.com Feature). |
5 June 2025 - SIGN UP > TRENDLETTER 5-June-2025: Polyrhythm in Fashion, Golf & Lederhose, Pink is the new Green, Restaurant Study Austria,... |
![]() Served, But Not Spoiled: Study Confirms Decline in Austria's Dining Experience Worse food, higher prices, less hospitality — sound familiar? A new nationwide study confirms that Vienna isn't alone in its dining frustrations. |
![]() From Austria's Lakeside: Gina Drewes Debuts Men's Line and Launches Art Collaboration New masculinity meets performative art: Gina Drewes launches her debut menswear collection and an interdisciplinary exhibition with TOMAK this July in Carinthia. |