Fashion.at
The picture shows on the left the knit top 'Pride' in the color stripes 'Rainbow' and on the right the knit top 'Devon' in the color melange 'Ocean' from the Lena Hoschek Spring/Summer 2025 collection 'The New Romantic'. In the middle, the Poé ballerinas in beige and light blue and the Pat Calvin crossover bast bag, featured by Humanic.19 April 2025
Austrian Fashion in Vivid Hues and Soft Pastels: Fashion.at's Highlights from the Spring/Summer 2025 Collections by Lena Hoschek and Humanic
Two brands, two trends: Fashion.at selects standout looks from Lena Hoschek and Humanic's SS25 collections—showcasing vivid visions of Austrian style.

18 April 2025 - Fashion.at Music Video Tip: 'Anxiety' by Doechii
A diverse group of dancers of various ages participate in the 'FemFunk' workshop led by Jermaine Browne (US) at a dance studio. Photo: © yakoone.18 April 2025
From Ballet to Social Media Dance: ImPulsTanz 2025 Workshop Programme Now Online and in Print
How does dance shift from stage to screen? The ImPulsTanz 2025 workshop programme opens with 251 offers – from ballet to camera-ready choreography for social media.
18 April 2025 - Fashion.at Music Tip: 'Headphones On' by Addison Rae
Sedda wins the Red Dot Award 2025 with Outdoor Lounge Gibraltar. Photo: © sedda.17 April 2025
Red Dot Award 2025 for Sedda: Weatherproof Design in Classic Upholstery Tradition for Outdoor Furniture
Award for design meets textile tradition: Upper Austria's Sedda wins Red Dot 2025 for its first outdoor system, developed with Vienna-based designer Sven Dogs.

16 April 2025 - SIGN UP > TRENDLETTER 16-April-2025: Viennese Hair Care, Digital Culture, Green Cuisine, Sun Protection Quiz,...
The image features an AI-generated depiction of a woman wearing an orange sun-protective hat while steering a motorboat on a lake in Austria. The bright lighting and reflective water highlight the importance of UV protection in outdoor settings. This visual was created by Fashion.at in collaboration with Copilot.16 April 2025
Sun Protection Quiz
How much do you know about sun protection on cloudy days, in the mountains, or on the water? Test your knowledge in this quiz!

A rustic-style plate featuring classic Gr�ndonnerstag fare: creamed spinach, a sunny side up fried egg, and crispy roasted potatoes. The image was generated by Fashion.at in collaboration with ChatGPT.15 April 2025
Spinach Traditions, Trends and Modern Takes on a Classic Recipe: Austria's Gründonnerstag in Green
Why do Austrians eat spinach on Gründonnerstag? A look into tradition, statistics from iglo, and three recipes for a modern take on a classic.
Wolfgang Lederhaas, Vanessa Steinmetz-Bundy, and Hannes Steinmetz at the Honey Bee Hair-Care product presentation on April 8, 2025, at the Steinmetz-Bundy Privatsalon, Opernring 9, across from the Vienna State Opera. Lederhaas and Steinmetz each hold one of the two new products. Photo: © Gilbert Novy.14 April 2025
Viennese Collaboration Brings Bee-Based Eco-Luxury to Hair Care
What happens when Vienna's top salon Steinmetz-Bundy joins forces with the Lederhaas natural cosmetics lab? A bee-based hair care line emerges after two years of development.

Image: Arvida Bystr�m, A DOLL'S HOUSE, 2022. Courtesy of the artist. Arvida Bystr�m's work is featured in the 'Model Collapse' exhibition at Kunsthalle Wien Karlsplatz during the Vienna Digital Cultures 2025 festival. Bystr�m, a Swedish artist based in Stockholm and Paris, is known for exploring themes of femininity, digital culture, and identity through lens-based media, performance, and sculpture. Her work often delves into the social, aesthetic, and economic implications of the internet, employing a hyper-feminine aesthetic to challenge traditional norms. In addition to the exhibition, Bystr�m will present a performance titled A Cybernetic Doll's House on May 17 at Haus der Republik (Wiener Festwochen) � Funkhaus, further engaging with the festival's exploration of technological and societal shifts.13 April 2025
Vienna Digital Cultures 2025, Theme 'Model Collapse': A Guide to Festival Venues and Highlights
Where is Vienna Digital Cultures 2025 happening? From Kunsthalle to REAKTOR, here's your simple guide to the venues of "Model Collapse".

Image: Exhibition view of 'Josephine Baker. Idol Icon Inspiration' at Francisco Carolinum Linz (April 11 � September 7 2025), showing photographic works in a gallery setting. Photo: � kunst-dokumentation.com / Manuel Carreon Lopez.11 April 2025
Josephine Baker in Linz, Austria: A Star Revisited through the Lens of Photography
No dresses - but plenty of images. Josephine Baker's complex legacy is traced through rare photographs in a new Linz exhibition.
Image: Screenshot of the Online Sammlung Plus page from the Volkskundemuseum Wien showing a historical postcard titled 'Man in Hutsul costume from Kolomea, Galicia (now Kolomyia, Ukraine).' The image is a hand-colored studio portrait from the 1880s, depicting a man in a winter coat with a fur hood holding a rooster. The postcard was created in the former crown land of Galicia, which was part of the Habsburg Empire from 1772 to 1918. After World War I, Galicia was divided and became part of present-day Ukraine and Poland. Source: sammlung.volkskundemuseum.at.10 April 2025
Austria's Public Museum Collections Go Digital: Access to Clothing and Textiles from Volkskundemuseum
Austria's state-owned museum collections are going digital. The Volkskundemuseum expands online access with textiles and clothing entries in its digital database.
9 April 2025 - SIGN UP > Trendletter 9-April-2025: Cycling and Urban Mobility, Fashion Highlights, Health and Nutrition,...
Image: A woman rides a sleek e-bike through the narrow streets of a historic European city, bathed in warm sunlight. She looks directly into the camera, dressed in stylish black trousers and a white long-sleeve shirt, as charming caf�s line the street where people enjoy the vibrant city atmosphere. Created by Fashion.at with Copilot.8 April 2025
From Bloomers to Smart Helmets: A Quiz on Cycling Apparel Through the Ages
How well do you know cycling fashion? From wool jerseys to smart helmets - put your knowledge to the test in this gear-packed quiz.

Image: A symbolic photorealistic image, generated with AI by Fashion.at with Gemini, depicts a city scenery inspired by Vienna at midday in spring. Wide view of cyclists (e-bikes, cargo, child seat), sharp shadows, spring leaves. Symbolic of urban mobility.7 April 2025
Spring Awakening on Two Wheels: E-Bike Surge Shifts Vienna's Traffic Dynamic
Warmer days, busier bike lanes, and more e-bikes - some faster than they should be. What Vienna's spring cycling boom reveals.
Image: Artist Eva Petric photographed at Galerie V&V on April 3, 2025, during the vernissage of her latest exhibition 'Rosaries � Compass for Shadows & Puppets Series.' Photo: � Fashion.at6 April 2025
Vienna's Artistic Pulse: From Rosaries to Cosmos � Inside the City's Vibrant Arts & Crafts Scene and Its Global Activities
Artist Eva Petric is taking shadow-laced rosaries and cosmic reflections global - from Vienna, Salzburg to Osaka and NYC's Viennese Opera Ball.
Image: A symbolic, AI-generated photorealistic panoramic view of a shopping boulevard in Vienna's inner city. The scene shows people walking along elegant storefronts, sitting in street caf�s, and gazing into display windows. The architecture reflects the city's historic charm, while the atmosphere captures the quiet transformation of the urban fashion landscape - poised between tradition and change. Image created by Fashion.at using ChatGPT (DALL�E by OpenAI), 2025.5 April 2025
Changing Tastes, Closing Stores: The Fashion Retail Sector Faces a Harsh Reality in Austria
Austria's fashion sector is shrinking as brands like Gössl and Jones shut down amid rising costs and shifting consumer habits.
5 April 2025 - Fashion.at Music Tip: 'End of the World' by Miley Cyrus (album 'Something Beautiful', May 30)
Image: The picture shows Silvia Schneider surrounded by models showcasing couture pieces from her latest collection, paired with shoes from the new Silvia Schneider x HUMANIC line. This photo was taken on April 2, 2025, during the presentation of the shoe collection at the Ovalhalle, Museumsquartier. Photo: � Fashion.at.4 April 2025
By and for Showgirls: The New Silvia Schneider x HUMANIC Collection is Designed for Those Who Love the Spotlight
Silvia Schneider x HUMANIC presented a bold, astrological-themed collection at Vienna's MuseumsQuartier - designed for those who love the spotlight.

Images, from left: Close-up details of the Austrian Pavilion staff uniforms for Expo 2025 in Osaka, featuring the national colors - red, white, and red - alongside a design inspired by the pavilion's spiral musical score sculpture, created by BWM Designers & Architects. Center: A complete uniform ensemble, consisting of a blazer, white shirt, cap, and jeans. Right: A top adorned with a print depicting one of Austria's iconic landmarks - the Great Gallery in Schloss Sch�nbrunn. The official presentation of the uniforms was documented in a photoshoot at the Museum of Applied Arts Vienna (MAK). The images show models Hanna and Jonny from Stella Models wearing the collection. The styling reflects the blend of streetwear and high fashion, with a focus on modern tailoring and Austrian design influences. Photos: Corporate Wear Austria by Wendy&Jim by ExpoAustria. � Expo Austria, Mato Johannik, MAK. Credits: Fashion and Styling: WENDY JIM, Helga Schania and Hermann Fankhauser Photography: Mato Johannik Hair and Makeup: Sabine Reiter Models: Hanna and Jonny, Stella Models Location: MAK � Museum of Applied Arts Vienna Production: Austrian Fashion Association3 April 2025
Wearing Austria: Expo 2025 Uniforms Fuse Street Style, High Fashion, and Landmark-Inspired Prints
The Austrian Pavilion staff uniforms for Expo 2025 in Osaka, designed by WENDY JIM, combine high fashion and functionality with references to Austrian landmarks.
3 April 2025 - Fashion.at Music Tip: 'Sweet Danger' by Obongjayar, album 'Paradise Now' (May 30)
Image: The founders of 'Add On Nutrition' Dr. Katja Schlemitz and Katalin Schlemitz. Photo: � Markus Schlamadinger.2 April 2025
Viennese Medical Doctor and Paramedic Strengthen Health with 'Add On Nutrition'
Eating a balanced diet isn't always easy. Vienna-based company 'Add On Nutrition' presents five key nutrients - Vitamin D, Omega-3, Magnesium, Vitamin C, and Zinc - that are essential for health and well-being. But are we getting enough?

1 April 2025 - SIGN UP > Trendletter 1-April-2025: Wedding Fashion & Quiz; History of Pants; Bathroom Trends;...
Image: The picture shows Karin Hermann Arnold, Managing Director of Vollpension, Frau Marianne, Vollpension Oma and Senior Influencer, and Marvin Peters, Director Mobile at Samsung Austria, at the presentation of the initiative Samsung X Vollpension. Photo: � Aaron Jiang Photography / Samsung.31 March 2025
AI Skills for Seniors: Navigating the Learning Curve with Knowledge and Confidence
Samsung and Viennese cafe and bakery Vollpension launch an AI learning initiative to help seniors navigate digital challenges, fostering intergenerational exchange and tech confidence.
Image: A digitally generated image of a cityscape featuring the text 'Who controls knowledge?' The image was created by Fashion.at using Google's Gemini 2.0 Flash model on March 30, 2025.30 March 2025
Vienna Art Week 2025: Learning Systems and the Role of Art in Knowledge Transmission
Vienna Art Week 2025 critically examines learning systems - challenging power structures, AI-driven knowledge, oral traditions, and ecological intelligence.

30 March 2025 - Fashion.at's art tip in Salzburg: Eva Petrič's "I am an Earthling". At the Kollegienkirche in Salzburg, Eva Petrič's installation explores the interdependence of space and Earth, highlighting the information of life we all carry within us. Suspended from the central cupola, the "Earthling" mirrors itself on the floor, inviting reflection on our shared ecosystem and humanity's impact on the planet's future. A thought-provoking dialogue between Earth and the cosmos—on view until April 28th!
Image: View of the city of Salzburg, capital of the Austrian Federal State of Salzburg. Photo: �Tourismus Salzburg / Breitegger G�nter.29 March 2025
Glamour and Philanthropy: amfAR Gala Comes to Salzburg for the First Time
For the first time, amfAR brings its iconic gala to Salzburg, uniting art, culture, and philanthropy in support of AIDS research. What to expect from this high-profile event.

Image: More than 20,000 pieces from the renowned Austrian traditional costume manufacturer G�ssl are being auctioned at Aurena, featuring dirndls, lederhosen, traditional jackets, shoes, accessories, and more. Photo: � aurena.at.28 March 2025
Auction of Elegant Austrian Trachten: A Unique Opportunity
The Gössl insolvency auction on Aurena offers a chance to acquire elegant Austrian Trachten. Over 20,000 dirndls, lederhosen, traditional jackets, shoes, accessories, etc. are available.
Image: The symbolic picture showing a traffic sign with the writing 'Fashion Made in Vienna' featuring a model in a colorful pantsuit on a shopping boulevard in Old Vienna was created by Fashion.at via Microsoft Copilot, Bing on March 27, 2025.27 March 2025
Where to Go for Fashion Shopping in Vienna? MODE WIEN "EN SUITE" Showcases Local Designers and Craftsmanship
Vienna's fashion scene comes together at MODE WIEN "EN SUITE". From haute couture to handcrafted hats - who's behind the designs?
Image: The image showcases an elegant table setting featuring select pieces from the Dorotheum Gallery. A Meissen porcelain coffee pot and sugar bowl take center stage, accompanied by an English egg cup stand. Adding a charming detail to the arrangement is a finely crafted Wiener Bronze - a small, intricately cast and hand-painted bronze figurine, a traditional Viennese art form known for its lifelike details and delicate craftsmanship. In this scene, the Wiener Bronze depicts a rabbit with catkins, adding a playful yet sophisticated touch to the Easter table. Image Courtesy: Dorotheum | Photo: � Magdalena Krainer26 March 2025
Spring Awakening on the Table � Reviving Elegance Through the Art of Mix & Match
A complete set? Not necessary! Dorotheum's expert tips reveal how mixing fine porcelain and antique pieces creates a timelessly elegant Easter table.

Image: Exhibition view of 'Who's Wearing the Pants?', on display from March 25, 2025 to February 1, 2026 at the Weltmuseum Wien. � KHM-Museumsverband, Photo: Daniel Sostaric.25 March 2025
Theory Meets Practice: Future-Oriented Thinking in 'Who's Wearing the Pants?' at Weltmuseum Wien
How do trousers reflect power, gender, and sustainability? The Weltmuseum Wien's Who's Wearing the Pants? exhibition not only explores history but invites visitors to rethink fashion's future through hands-on events.

Image: The event sign with arrows displaying the text 'Wedding Dos and Don'ts' was generated by Fashion.at via Microsoft Copilot, Bing on March 24, 2025.24 March 2025
From Gowns to Guest Gaffes: A Wedding Fashion & Etiquette Quiz
Explore wedding fashion from medieval to modern times in Western Europe, plus test your guest etiquette with our dos and don'ts quiz!
Images, from left to right: The first image, sourced from the Vossen archive, captures a model in the 1950s wearing a classic bathrobe, reflecting the brand's long-standing tradition in textile craftsmanship. The middle image showcases a bathrobe from the Golden Century collection, released in celebration of Vossen's 100th anniversary since its founding on May 6, 1925. The final image provides a close-up of the bathrobe's sleeve, highlighting an elegant golden infinity symbol intricately woven with fine gold threads. Photos: � Vossen.23 March 2025
Austria's fluffiest bathroom star Vossen celebrates its 100th anniversary
For a century, Vossen has been shaping the world of towels and bathrobes. A look at its journey, innovations, and the special collection for its 100th anniversary.
22 March 2025
The Bathroom as a Living Space � A Response to Digitalization and the Need for Touch at ISH 2025 in Frankfurt
As digitalization makes touch a luxury, Villeroy & Boch's presentation at ISH 2025 reimagines the bathroom as a space for sensory experiences.