fashion.at/mobile - selected fashion news for mobile phones

FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
February 2010

Web, Mobile, Feeds, Trendletter

Fashionoffice is dressed up in a slender styled and transfer-friendly layout on the re-launched Website; the Mobile Site and the Fashion Feeds have got the new colored favicon-logo (image right), and the Trendletter is now optimized for mobile phones. The media alert 'The Favicon-Logo gets Blue' provides details about the history of the Fashionoffice logo, where the iconic Fashionoffice-lens comes from, and why the Trendletter is in form as well as content web- and mobile-friendly.

In January 2010, Fashionoffice has finished its researches on statistical data from and about the magazine domains. The result is - in short words - that data from different sources are not replicable. Details about the studies on traffic, keywords etc. delivered by Alexa, Google Analytics and Quantcast are published on fashionoffice.org/survey/2009/stat-fashionoffice12-2009.htm.

After some years of intense time investment into the statistical analysis and technical checks - even with official authorities, Fashionoffice will extend now its editorial focus especially on young talents and music.


The most viewed articles on Web and Mobile; the most viewed/clicked FashionFeeds

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool because it hasn't any slots for the delivery of advertising.

Ranking of the most viewed editorial pages between 29 Dec 2009 to 29 Jan 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com


  1. fashion.at/culture/2008/chanel5-2008.htm
  2. beautyme.com/cosmetics/2008/makeupforever10-2008.htm
  3. confashion.com/ss2007/philippplein4-2007.htm
  4. fashion.at/collections/2009/infash9-2009.htm
  5. fashion.at /culture/beecroft10-2003.htm
  6. beautyme.com/fragrance/calvinklein10-2005.htm
  7. confashion.com/ss2008/ibm1-2008.htm
  8. confashion.com/ss2007/schweitzberger5-2007.htm
  9. confashion.com/ss2007/lenesecher5-2007.htm
  10. fashion.at /triumph/2006/winner11-2006.htm
  11. confashion.com/ss2007/inhorgenta4-2007.htm
  12. confashion.com/ss2007/galati6-2007.htm
  13. confashion.com/ss2008/ritukumar10-2007.htm
  14. confashion.com/ss2007/venlai5-2007.htm
  15. confashion.com/ss2006/jiwonree6-2006.htm
  16. confashion.com /ss2007/generalmotors6-2007.htm
  17. fashion.at/design/2009/vdmd12-2009.htm
  18. confashion.com/ss2010/pierregarroudi12-2009.htm
  19. confashion.com/ss2007/garges6-2007.htm
  20. confashion.com/ss2007/puma3-2007.htm

Mobile
fashion.at/mobile


  1. /neilbarrett1-2010.php
  2. /mountainstyle12-2009.php
  3. /officestyle1-2010.php
  4. /xulybet1-2010.php
  5. /menstyle1-2010.php
  6. /valentinemen1-2010.php
  7. /parajumpers12-2008.php
  8. /pierregarroudi12-2009.php
  9. /beataboucht1-2010.php
  10. /geography1-2010.php
  11. /mac1-2010.php
  12. /mobile1-2010.php
  13. /strellson11-2008.php
  14. /infash9-2009.php
  15. /fashioncities1-2010.php
  16. /mensurvey1-2010.php
  17. /catlin1-2010.php
  18. /margitczak1-2010.php
  19. /valentine1-2010.php
  20. /vdmd12-2009.php


Ranking of the Fashion Feeds (during the month January 2010; data delivered by Feedburner) after views and clicks:

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

  1. Short Message 16/1/2010 - Valentine's music tip: "I'm writing this to you in reverse... I wanna show you how I love you" sings Britt Daniel from the indie-rock band 'Spoon' ....
  2. Short Message 17/1/2010 - Valentine’s music tip: ‘Soldier of Love’ by the Grammy awarded UK-Nigerian funk-soul singer Sade....
  3. Short Message 15/1/2010 - “But the way that I feel about you is beyond words” - Valentine’s music tip: ‘In a manner of speaking…’ by Tuxedomoon...
  4. Short Message 14/1/2010 - Burberry’s creative director Christopher Bailey invites by video to the live show on 16 Jan from Milan...
  5. Short Message 14/1/2010 - The artist’s creations of textiles that make sound - video interview The Chicago based performance artist Nick Cave...
  6. Fashion and music in punk-Afro style ...the punk-Congolese pop music opera 'more more more... future'...
  7. Short Message 12/1/2010 - Afrobeat legend Tony Allen is on world tour with the new album ‘Secret Agent’...
  8. Fashion, art, music influenced by the reality-simulation of media Miyo Yoshida uses in her installation 'The Void'...
  9. The scheme for Mr. Valentine Question: What is love on the first sight?...
  10. Short Message 13/1/2010 - Fashionoffice just received a music tipp: ‘Dakar Moon’...


FASHIONOFFICE INSIGHT:
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009


Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.). > sawetz.com


Source: Original article with video on https://www.fashion.at/survey/2010/karinsawetz2-2010.htm.


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