FASHIONOFFICE INSIGHT
by publisher Karin Sawetz September 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.).
How it looks inside when we look outside
Fashionoffice users know the editorial work of the magazine; this month, I present what we are doing alongside to articles about fashion, beauty, and art.
While looking on edgy fashion outside... August, September are the months of Fashion Weeks! In August, Fashionoffice has contributed editorial articles to the fashion cities Oslo, Copenhagen and Helsinki, Argentina, Salzburg and Mumbai, Stockholm, Istanbul and Melbourne. If you haven't received the news yet, you can find them on fashionoffice.org/trendletter and on fashion.at/mobile in chronological order; or use the search. On the magazine's cover, the Twitter realtime search will change according to the fashion weeks in September!
...we are working that it looks good inside too! In the last weeks, we have worked 'inside' the magazine on following themes:
+ Fashionoffice has re-launched the layout of the magazine's statistical data delivered by Doubleclick, Feedburner and Quantcast.
+ Fashionoffice has got an invitation to write for the Annual Multimedia 2011; the article is about the ‘Memorized Data’-hypothesis.
+ The Online-Media Academy announces new courses in online marketing, journalism and PR.
Details about the 'inside'-work can be found on the media information '3 news from Fashionoffice'.
Articles viewed in August 2010
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between 29 July - 29 August 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year); the technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.
Web
Fashionoffice: fashion.at, beautyme.com, confashion.com
Mobile
fashion.at/mobile
Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 July - 29 August 2010)
fashion.at and fashionoffice.org
beautyme.com
confashion.com
Ranking of the Fashion Feeds (from 30July to 28 August; data delivered by Feedburner) after views and clicks.
FashionFeeds
https://www.fashion.at/feeds/fashion.xml
Name, Views, Clicks
Feminist music 169 611 –
28/7/2010 - Music video tip: 'Show me s… 129 609 –
26/7/2010 - Mash-up music video from a … 112 447 –
11/8/2010 - Hacking the city 91 447 –
7/8/2010 - Music video tip: 'Decisions … 107 420 –
4/8/2010 - Music tip: The Secret Sister… 123 398 –
17/7/2010 - Music video: 'Te Amo' by Ri… 85 419 –
22/7/2010 - Fashion shooting with Germa… 110 386 –
20/7/2010 - Video about the work of mak… 84 410 –
1/8/2010 - Video of Peter Kogler's comp… 135 353 –
5/8/2010 - Music tip: 'Sex With an X' b… 113 360 –
10/8/2010 - Music video tip: 'Look' by … 99 366 –
14/8/2010 - Music video premiere: 'Murd… 71 386 –
20/7/2010 - People on Fashionoffice 84 369 –
11/8/2010 - The 'magic cube' and 'God's… 91 351 –
21/7/201 - Live music video 'I Blame Ba… 84 356 –
11/8/2010 - Hacking and design: video '… 90 345 –
18/7/2010 - Catwalk video Ed Hardy swim… 84 348 –
16/7/2010 - Video from a swimming pool … 85 328 –
14/8/2010 - Music video: 'Werewolf' by … 71 317 –
21/7/2010 - Live music video 'Firecrack… 84 302 –
16/8/2010 - Fashion directors' music vi… 65 315 –
6/8/2010 - (Mushroom?-trip) music video… 108 268 –
22/7/2010 - Music video premiere "Godda… 107 253 –
17/7/2010 - Catwalk video Trina Turk sw… 84 258 –
16/8/2010 - 'I?ll Be Gone' by ¡MAYDAY! … 63 278 –
18/7/2010 - Catwalk video Mara Hoffman … 85 234 –
16/8/2010 - 'A Little Less Conversation… 61 217 –
20/7/2010 - Fan video for the music tra… 84 187 –
18/8/2010 - 'We Won't Run' by Sarah Bla… 63 200 –
19/8/2010 - Cheap Monday SS2011 at Merc… 56 207 –
18/8/2010 - 'Never Been There' by Chris… 63 200 –
19/7/2010 - Video about face styling by… 85 158 –
19/8/2010 - 'Cumbia Incoming' by the Cu… 53 177 –
21/8/2010 - Storytelling with design 52 172 –
21/8/2010 - Video premiere 'Thank You F… 48 169 –
20/8/2010 - Yann Tiersen on stage 55 161 –
23/8/2010 - Trailer: Fashion Weeks in S… 44 169 –
21/8/2010 - Interview with comic strip … 50 160 –
19/8/2010 - Tiger of Sweden SS2011 at M… 57 140 –
22/8/2010 - Ona Saez campaign with Jesu… 43 126 –
Fashionoffice Insight by publisher Kari… 146 21 –
19/8/2010 - Fam Irvoll SS2011 at Oslo F… 57 109 –
29/7/2010 - Dior Homme, starring Jude L… 138 28 –
21/8/2010 - 'Never Stop' by Chilly Gonz… 51 115 –
Joyride; Austria Insight by publisher K… 134 30 –
Colors for 2010/11 by makeup artists 137 17 –
31/7/2010 - Music tip: Snoop Dogg's 'Dr… 143 8 –
25/8/2010 - Fashionoffice's media data … 31 119 –
This girl needs no wings to fly! 134 13 –
etc.
Source: Original article with rankings and image on https://www.fashion.at/survey/2010/karinsawetz9-2010.htm.
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