Media information, December 2010
FOR IMMEDIATE RELEASE

Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation Fashionoffice.org is doing fundamental research on media.

Scientific approach to fashion
Fashionoffice's editorial concept is built upon the scientific approach to fashion and the theory that fashion has to be seen in a timeline and in context.

• Clothing can be used for communication (and consequently for social interaction) as it has a memory function
• Clothing traditions are changing in cultural contexts
• Clothes have political impact

What sounds theoretically and bone dry is converted by Fashionoffice into colorful and amazing articles, which report from the latest international fashion, beauty, and art trends. In November 2010, fashion inspired by UNESCO listed cultural heritage and fashion/art as mediator for foreign cultures had been on focus of Fashionoffice articles.

• Ari Seputra's new collection is inspired by traditional Indonesian themes: Borobudur (Buddhist temple), Wayang (puppet theatre), and Keraton (means 'royal palace')...
• Dancing through the night The high-culture in dance and music of the 'Wiener Ball' is an Austrian contribution to World Heritage. Fashionoffice has collected some pieces for a ball...
• Elemental Men Style styled up with a cardigan that is developed from the art and various cultures of the city Santa Fe (New Mexico). The city counts to World Heritage.
• Ming Wong The left screen of the video ‘Learn German with Petra von Kant’ by Berlin/Singapore based artist Ming Wong shows scenes of a Rainer Werner Fassbinder movie; on the right screen, you can see Ming Wong in the female role of the "successful but arrogant fashion designer..."
• What's real? Vienna and Taipei based artist Jun Yang questions our perception of time and space in an exhibition about the result of mass media such as mobile telephones or internet on the perception of reality...

Fundamental research on media
Behind these articles, the organisation Fashionoffice.org is doing fundamental research on the transfer of information through media like the internet. In the last 15 years, Fashionoffice has continuously researched the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics. In early 2010, Fashionoffice has verified the assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data.
Now, after five years of fundamental research on the construction of reality online, the summary of the study on ‘Memorized Data’ will be released on 7 December 2010 in the Annual Multimedia 2011 (Walhalla Fachverlag, Berlin). Find out more on https://www.fashion.at/mobile/2010/mediainfo11-2010.php.

Source: Original article on https://www.fashion.at/press/2010/mediainfo12-2010.htm.


more fashion.at/mobile>

News from
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March - April 2010
January - March 2010


subscribe
terms
imprint

Sawetz (C) 2008/9/10