Media information, June 2010
FOR IMMEDIATE RELEASE
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.
Fashionoffice has installed DoubleClick for Publishers on the advertising slots in the most common banner sizes like 728x90, 120x600 or 300x250 for campaigning with the technology of Google in the context of the magazine’s editorial articles. By using DoubleClick's ‘Check Inventory’ feature, Fashionoffice’s available inventory can be forecasted by the criteria banner sizes, flight dates, amount of clicks and other targeting criteria like country.
Since the founding of Fashionoffice in 1995, Fashionoffice is constantly following the newest developments in online advertising. In January 2007, Fashionoffice has joined Google Adsense, which met the circumstance of the magazine’s international distribution best. Before, Fashionoffice has worked with the two largest online marketers within Austria. The growing percentage of international users – at this time more than 96%, made it necessary to change to an international working marketer.
Distribution of the Fashionoffice content: France 21.04, United States 17.75, Germany 10.11, United Kingdom 5.18, Austria 3.99, Canada 2.73, Netherlands 2.04, Italy 2.02, China 1.81, Australia 1.65… (Quantcast/19 June 2010/Countries/Uniques in %)
Fashionoffice inventory July to October 2010: Fashionoffice has calculated all available inventory per month with DoubleClick for Publishers on 18 June 2010 for the following four months. Find the inventory for selected sizes/placements below. Additionally, Fashionoffice has published statistical data measured by Quantcast on fashionoffice.org/contact.
How to read the inventory: From 1 to 31 July 2010, Fashionoffice can deliver 3,324 banners in the size 728x90 on the magazine's cover pages collections, catwalk TV, beautyme, design, culture, etc. in sum.
July 2010
August 2010
September 2010
October 2010
July 2010
August 2010
September 2010
October 2010
Source: Original article with images on https://www.fashion.at/press/2010/mediainfo6-2010.htm.
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