WOMEN's and MEN's underwear
fall/winter 2011/12

In May 2011, the European fashion label Calida (founded 1941 in Switzerland) presented the new trends for FW2011/12 underwear such as classical Brit-chic herringbone patterns, striped athletic pieces and basics made from certified organic cotton.

Calida celebrates this year its 70th anniversary. In 1941, Calida's first underwear collection was sold with a recycling-offer. The 'guaranteed underwear'-promise was that defective items would be repaired at no cost.

Now, Calida announces new pieces for the basic lines (for women/for men) made from a Swiss organic cotton fabric (SwissCotton Organic) that is GOTS (Global Organic Textile Standard) certified and compliant with stringent international quality requirements; it includes environmental protection, sustainability and ethical consciousness.

fig. Woman: The name of the bra and brief in herringbone pattern in black and camel is 'Greta'. Man: 'Pure & striped Trend' in grey inspired by early morning fog and the freshness of daybreak for men's underwear. Autumn/Winter 2011/12 trends by Calida. Photos: DRS Berlin.

Video: Making Of the Calida Spring/Summer 2011 campaign. The style of Calida can be described as natural urban spiced with an elegant freshness which is also reflected by the campaign images.

News from
May 2011
April 2011
March 2011
February 2011
January 2011

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