FASHIONOFFICE INSIGHT by publisher Karin Sawetz February 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Question: What is the most requested art work at the beginning of 2011?
Answer: Erwin Wurm's 'One Minute Sculptures'!

Fashionoffice looked closer at the statistics to find out what's the most requested art work in January 2011: the Austrian performance-sculptor Erwin Wurm is leading with his 'One Minute Sculptures' the 'Art-Ranking' on Fashionoffice. This ranking is not influenced by the fact that Fashionoffice is headquartered in Austria; 96% of the magazine users come from other countries, most of them from FR, US, DE, and UK. Hence the keyword and page view statistics are not exclusively counted by Fashionoffice's provider Globat (servers in Massachusetts, US) or by the worldwide active company Google (headquartered in California, US) for one country only - neither do we publish Austria-only statistics.

The results of the worldwide statistics can easily be explained: the Austrian artist Erwin Wurm attracts especially fashion and design addicted users because his 'One Minute Sculptures' are fashionably staged by showing himself or models in interaction with design objects or fashion pieces. Additionally, he influences even the music scene - music is one of the central editorial themes at Fashionoffice, such as the California based band members of 'Red Hot Chili Peppers', who had been inspired by his 'One Minute Sculptures' for the video 'Can't Stop'.

The combination of art + fashion + design + music is probably the reason, why requests for 'erwin wurm one minute sculptures' are leaded by search engines to Fashionoffice, according to the monthly logfile statistics by Fashionoffice's provider Globat.com (right on this page), which are consequently reflected in the Google Analytics top content report (ranking below) for January 2011.

The video 'Erwin Wurm - Pretty Cool People Interviews' gives an insight into the work of the artist.


Search keyphrases that bring users to Fashionoffice:
(Statistics by Globat.com; 1-30 Jan 2011)

fashion.at and fashionoffice.org

  1. fashion
  2. penelope wilton
  3. chanel
  4. calvin klein
  5. steven stahlberg
  6. fashion office
  7. domino harvey
  8. frauen
  9. erwin wurm one minute sculptures
  10. jim avignon

beautyme.com

  1. make up
  2. wella
  3. euphoria
  4. lipfusion
  5. lip fusion
  6. vichy
  7. magma wella
  8. make up forever
  9. wella magma
  10. guerlain

confashion.com

  1. confashion.com
  2. confashion
  3. pierre garroudi
  4. con fashion
  5. contemporary man
  6. dsquared2
  7. martin margiela recycling
  8. levis 2010
  9. leather jacket
  10. men style 2011

Articles with the most impressions in January 2011
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between 29 December 2010 - 29 January 2011, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year). The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /culture/2008/chanel5-2008.htm
  2. /cosmetics/2008/makeupforever10-2008.htm
  3. /cosmetics/2006/givenchy12-2006.htm
  4. /ss2007/puma3-2007.htm
  5. /ss2007/philippplein4-2007.htm
  6. /ss2008/ibm1-2008.htm
  7. /ss2007/lenesecher5-2007.htm
  8. /ss2007/schweitzberger5-2007.htm
  9. /ss2007/generalmotors6-2007.htm
  10. /ss2007/galati6-2007.htm
  11. /ss2007/inhorgenta4-2007.htm
  12. /ss2008/ritukumar10-2007.htm
  13. /ss2007/garges6-2007.htm
  14. /ss2007/venlai5-2007.htm
  15. /film/domino11-2005.htm
  16. /who/calvin1.htm
  17. /ss2006/jiwonree6-2006.htm
  18. /triumph/press/2005/award5-2005dt.htm
  19. /culture/wurm5-2003b.htm
  20. /culture/2009/tomoffinland3-2009.htm


Mobile
fashion.at/mobile

 

  1. /karinsawetz1-2011.htm
  2. /fashionweeks12-2010.htm
  3. /mediainfo1-2011.htm
  4. /rickowens1-2011.htm
  5. /spring-menstyle1-2011.htm
  6. /jewellery1-2011.htm
  7. /menstyle1-2011.htm
  8. /streetstyle1-2011.htm
  9. /menstyle12-2010.htm
  10. /hessnatur1-2011.htm
  11. /trudefleischmann1-2011.htm
  12. /mac1-2011.htm
  13. /mango1-2011.htm
  14. /womenstyle1-2011.htm
  15. /austriainsight1-2011.htm
  16. /martinmargiela1-2011.htm
  17. /travelstyle1-2011.htm
  18. /summer1-2011.htm
  19. /nouveltower12-2010.htm
  20. /mediainfo11-2010.php

Ranking of the Fashion Feeds (from 30 December 2010 - 28 January 2011; data delivered by Feedburner) after views and clicks.

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

Name, Views, Clicks

6 Jan 2011 - Video insights into the tr… 47 378 –
12 Jan 2011 - 30 women's dresses for th… 37 369 –
16 Jan 2011 - Today's active role of re… 48 353 –
14 Jan 2011 - 'Waiting For My Time To C… 47 352 –
12 Jan 2011 - Call to apply: 'green' fa… 36 354 –
14 Jan 2011 - Interview with a New York… 44 342 –
29 Dec 2010 - Movie preview: 'Morning G… 44 338 –
13 Jan 2011 - Electronic-pop 'Not Enoug… 36 346 –
29 Dec 2010 - 'La Gloria' by Gotan Proj… 44 335 –
27 Dec 2010 - Researchers on photograph… 40 338 –
7 Jan 2011 - Experience of the world, p… 48 329 –
7 Jan 2011 - 'Broken Bones' by the Aust… 45 330 –
6 Jan 2011 - Detailed Fashion Calendar … 50 318 –
7 Jan 2011 - Interactive comic strip on… 48 316 –
13 Jan 2011 - 'Green' electric sportscar 37 324 –
10 Jan 2011 - 'Second Lives' by the Fre… 43 313 –
15 Jan 2011 - Interview with the design… 39 314 –
5 Jan 2011 - 'How to stay in contact wi… 48 303 –
31 Dec 2010 - 'Doncamatic' by Gorillaz 42 305 –
25/8/2010 - Fashionoffice's media data … 36 310 –
31 Dec 2010 - Interdisciplinary artist … 43 299 –
17 Jan 2011 - Men's wear 2011/12 in an … 46 294 –
5 Jan 2011 - Tom Ford SS2011 catwalk vi… 43 283 –
19 Jan 2011 - Conversation about the hi… 41 282 –
20 Jan 2011 - Why do we love stars and … 37 286 –
11 Jan 2011 - 'My Eyes To See' by 'Alco… 37 286 –
19 Jan 2011 - Berlin Fashion Week mobil… 42 271 –
11 Jan 2011 - 'Balloon' by Pawel Altham… 34 266 –
23 Jan 2011 - 'Smash His Camera' 41 258 –
21 Jan 2011 - Celebrities on the red ca… 39 260 –
21 Jan 2011 - Fashion and youth culture 38 255 –
23 Jan 2011 - Re-listen: 'Hot Topic' by… 39 254 –
7 Jan 2011 - Video about fashion that i… 47 236 –
21 Jan 2011 - Denim styles for women an… 38 241 –
21 Jan 2011 - Women's wear FW2011/12 36 241 –
2 Jan 2011 - Video about the mental and… 39 235 –
20 Jan 2011 - Men's wear 2011 collectio… 36 230 –
Feminist music 32 234 –
21 Jan 2011 - Women's wear FW2011/12 in… 36 228 –
24 Jan 2011 - Fashion installation abou… 39 225 –
2 Jan 2010 - Re-listen: Early 'free-bik… 44 214 –
21 Jan 2011 - Men's wear FW 2011/12 fro… 39 218 –
20 Jan 2011 - Risky art performance 36 219 –

...


Source: Original article on https://www.fashion.at/survey/2011/karinsawetz2-2011.htm.


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