FASHIONOFFICE INSIGHT by publisher Karin Sawetz March 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Question: Which emerging design label is the most requested in February 2011?
Answer: The Austrian design label Elfenkleid!

In February 2011, the Austrian label Elfenkleid is according to the log-file statistics of Fashionoffice the most requested emerging design brand. Elfenkleid is easy to find online, such as the label's presentation at the Vienna Awards 2010 on Vimeo.com. But during the last years, the label hasn't received any coverage on our domains because of common copyright dealings in Austria which make the business 'risky' - especially the unmentioned copyright-holders and terms of the material which is handed out to the press! Fashionoffice's precaution has preserved our and the magazine's integrity through the (15) years since the first Fashionoffice domain began to provide editorial content about fashion, beauty, art.

The reasons for the high-rankig of 'Elfenkleid' in the top 10 search results are the rare Austrian editorial contents from the early years of the internet and that search engines privilege the direction of national search inquiries to country domains (fashion.at, since 1996 and the most important Fashionoffice domain).

This fact is not new. The relation between national keywords and country domains is a crucial statement of the 'Memorized Data'-hypothesis (fundamental research from 2006 to 2010), which is mentioned in the recently published Fashionoffice media information as one of the reasons why publishers/domain owners have no chance to recognize any irregularities such as 'Kill-Switches' of partly shut-offs of internet functionalities. (Probably that's why they have no legal obligation to report any irregularities - even when they become aware of possible ones.)

Additionally, massive traffic variations have to be explained with changing user behaviour caused by interests - according to the meaning of officials/authorities in Austria. As practical example, Fashionoffice presented the traffic data from France which diminished from one day to another from maximal 25.500 daily inventory page views to average 267 (graphic below).

Top 10 Search Keyphrases that bring users to Fashionoffice:
(Statistics by Globat.com; 1-28 Feb 2011)

fashion.at and fashionoffice.org

  1. fashion
  2. penelope wilton
  3. chanel
  4. elfenkleid
  5. fashion office
  6. film noir fashion
  7. one minute sculptures
  8. calvin klein
  9. steven stahlberg
  10. erwin wurm one minute sculptures

beautyme.com

  1. euphoria calvin klein
  2. make up
  3. wella
  4. euphoria
  5. egyptian beauty
  6. vichy
  7. perfect skin
  8. lipfusion
  9. make up forever
  10. makeup

confashion.com

  1. pierre garroudi
  2. confashion.com
  3. confashion
  4. contemporary man
  5. ion fiz collection
  6. dsquared2
  7. ion fiz
  8. atsuro tayama 2004
  9. jean paul gaultier levis
  10. con fashion

Articles with the most impressions in February 2011
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between 29 January - 28 February 2011, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year).

The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /cosmetics/2008/makeupforever10-2008.htm
  2. /culture/2008/chanel5-2008.htm
  3. /cosmetics/2006/givenchy12- 2006.htm
  4. /ss2007/philippplein4-2007.htm
  5. /ss2007/inhorgenta4-2007.htm
  6. /ss2007/puma3-2007.htm
  7. /ss2007/galati6-2007.htm
  8. /ss2007/lenesecher5-2007.htm
  9. /ss2007/venlai5-2007.htm
  10. /ss2008/ritukumar10-2007.htm
  11. /ss2007/generalmotors6-2007.htm
  12. /ss2008/ibm1-2008.htm
  13. /ss2007/garges6-2007.htm
  14. /ss2007/schweitzberger5-2007.htm
  15. /ss2006/jiwonree6-2006.htm
  16. /film/domino11-2005.htm
  17. /culture/wurm5-2003b.htm
  18. /triumph/press/2005/award5-2005dt.htm
  19. /fragrance/calvinklein10-2005.htm
  20. /ss2011/spring2-2011.htm


Mobile
fashion.at/mobile

 

  1. /mickygreen2-2011.htm
  2. /spring2-2011.htm
  3. /beachstyle2-2011.htm
  4. /index2-2011.htm
  5. /menstyle2-2011.htm
  6. /womenstyle2-2011.htm
  7. /adidas2-2011.htm
  8. /cateblanchett2-2011.htm
  9. /ramones2-2011.htm
  10. /unisex2-2011.htm
  11. /karinsawetz2-2011.htm
  12. /mango2-2011.htm
  13. /austriainsight2-2011.htm
  14. /christiansiriano2-2011.htm
  15. /driverstyle2-2011.htm
  16. /mediainfo2-2011.htm
  17. /strellson11-2008.php
  18. /paullafontaine11-2009.php
  19. /fridakahlo10-2010.php
  20. /poolbar12-2010.htm

Ranking of the Fashion Feeds (from 29 January - 27 February 2011; data delivered by Feedburner) after views and clicks.

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

Name, Views, Clicks

23 Feb 2011 - Streaming of the new albu… 47 405 –
12 Feb 2011 - "People are natural hacke… 67 312 –
4 Feb 2011 - 'Quicksand' by La Roux in … 66 312 –
4 Feb 2011 - Lady Gaga about the art wo… 61 314 –
7 Feb 2011 - Clip with Natalie Portman … 75 299 –
29 Jan 2011 - 'American Trash' by Inner… 58 313 –
10 Feb 2011 - Amor 2.0 study shows that… 68 303 –
12 Feb 2011 - T-shirt invention shown o… 66 304 –
20 Feb 2011 - 'Tagged' by the artist Ju… 57 311 –
7 Feb 2011 - Swimwear designer Amahlia … 72 294 –
18 Feb 2011 - Do YOU understand all the… 57 307 –
18 Feb 2011 - New music video for the s… 56 303 –
18 Feb 2011 - Agence France-Presse spec… 54 305 –
4 Feb 2011 - An actor hacks a set 61 297 –
29 Jan 2011 - Re-listen: Fat Freddy's D… 56 301 –
13 Feb 2011- 'Parachute' by US singer/s… 60 291 –
15 Feb 2011 - Trends in 2011 for women 48 302 –
7 Feb 2011 - Marilyn Monroe and Clark G… 69 280 –
7 Feb 2011 - Making-of the short film w… 70 279 –
1 Feb 2011 - 'Satellite' by The Kills 45 301 –
15 Feb 2010 - Industrial designer speak… 50 288 –
15 Feb 2011 - Artist about producing ex… 45 288 –
8 Feb 2011 - New video for 'Patience' b… 72 258 –
5 Feb 2011 - Advertising as 'Musica Int… 58 271 –
22 Feb 2011 - Holly Fulton, Christopher… 52 275 –
5 Feb 2011 - "The appearance of the pas… 61 265 –
1 Feb 2011 - 'Attention Please!?' 45 279 –
19 Feb 2011 - Re-listen: 'Black Tambour… 47 277 –
14 Feb 2011 - Romance as an interplay b… 59 257 –
5 Feb 2011 - Narration in philosophy an… 59 253 –
17 Feb 2011 - Power Has a Fragrance 46 265 –
2 Feb 2011 - Pierre Garroudi is the mos… 39 269 –
14 Feb 2011 - Rock 'n' Roll inspired fa… 53 250 –
30 Jan 2011 - A daredevil's art-perform… 53 250 –
30 Jan 2011 - Artist about cultural cha… 50 249 –
23 Feb 2011 - Re-listen: 'Ruby Baby' by… 48 251 –
14 Feb 2011 - 'Call Me' feat. Skye by P… 51 245 –
16 Feb 2011 - A film director's view on… 42 252 –
2 Feb 2011 - British male and female mo… 42 252 –
2 Feb 2011 - Sports, music, lifestyle v… 41 253 –
16 Feb 2011 - Trailer for the new album… 42 249 –
23 Feb 2011 - Video showing boardsports… 46 244 –
23 Feb 2011 - 'Satellite' by the altern… 44 245 –
2 Feb 2011 - Images of the Arabian world 40 249 –
22 Feb 2011 - 'Young Pros' by the garag… 54 233 –
16 Feb 2011 - Artist explores the femal… 44 241 –
16 Feb 2011 - Sports fashion product ma… 49 235 –

...


Source: Original article with images on https://www.fashion.at/survey/2011/karinsawetz3-2011.htm.


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