FASHIONOFFICE INSIGHT by publisher Karin Sawetz May 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).

Let love rule!

May is traditionally the month when people 'let love rule'. Even statisticians should follow this motto - at best the whole year through.

Since 2006, Fashionoffice has focused its research on the delivery/reception and the statistical logging of communication online. We have proved that the statistics from log files and external tools like Google Analytics or Quantcast are serving results of quantifiable facts of a reality that is obviously biased by 'memorized' data, which conducted already in 2009 to the 'Memorized Data'-hypothesis. A short summary of the results of the Fashionoffice studies are published under the aspect 'eco-system internet'. The news market and how we have to valuate the information of statistical tools are presented with a geographical example on fashionoffice.org/survey/2011/geography4-2011.htm.

In online communication it's like with love - you can't see the most important things.

On this page, we continue our research and publish the statistical data from April 2011. Enjoy and get an idea of reality online!

*The title of this Insight is inspired by Lenny Kravitz' song 'Let Love Rule' in a remix by Justice. I take the chance and recommend the music channel of Fashionoffice. Fashionoffice is publishing the daily new articles with music tips adjusted for the mobile phone on fashion.at/mobile.

Top 10 Search Keyphrases that bring users to Fashionoffice:
(Statistics by Globat.com; 1-30 April 2011)

fashion.at and fashionoffice.org

fashion
calvin klein
rachel blanchard
fashion office
chanel
erwin wurm one minute sculptures
keira knightley domino
tableaux vivants
one minute sculptures
domino film

beautyme.com

wella
vichy
50s make up
euphoria
make up
creative make up
50 s make up
euphoria calvin klein
magma wella
wella magma

confashion.com

pierre garroudi
confashion.com
confashion
men style 2011
ivana helsinki ghost horse
christophe loiron
ven lai
pierre cardin men 2011
ivanahelsinki ghost horse
jean paul gaultier levi s

Articles with the most impressions in April 2011
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between 1 - 30 April 2011, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year).

The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

1. /cosmetics/2008/makeupforever10-2008.htm
2. /ss2007/philippplein4-2007.htm
3. /ss2007/venlai5-2007.htm
4. /ss2007/generalmotors6-2007.htm
5. /ss2007/garges6-2007.htm
6. /ss2007/galati6-2007.htm
7. /ss2007/lenesecher5-2007.htm
8. /ss2008/ibm1-2008.htm
9. /ss2007/schweitzberger5-2007.htm
10. /ss2007/puma3-2007.htm
11. /ss2008/ritukumar10-2007.htm
12. /ss2007/inhorgenta4-2007.htm
13. /ss2006/jiwonree6-2006.htm
14. /culture/2008/chanel5-2008.htm
15. /who/calvin1.htm
16. /cosmetics/2006/givenchy12-2006.htm
17. /film/domino11-2005.htm
18. /triumph/2006/winner11-2006.htm
19. /cuIture/wurm5-2003b.htm
20. /fw2011/redcarpet4-2011.htm

Mobile
fashion.at/mobile

1. /geography4-2011.htm
2. /voeslauer4-2011.htm
3. /lobmeyr4-2011.htm
4. /burberry4-2011.htm
5. /tales4-2011.htm
6. /skiny4-2011.htm
7. /vaude4-2011.htm
8. /bluestyle4-2011.htm
9. /huberlerner4-2011.htm
10. /maloja4-2011.htm
11. /nrw4-2011.htm
12. /easter4-2011.htm
13. /kenwood4-2011.htm
14. /beachstyle4-2011.htm
15. /countingpeople4-2011.htm
16. /palladium4-2011.htm
17. /nouveltower12-2010.htm
18. /strellson11-2008.php
19. /antidesignfestival9-2010.php
20. /beachstyle2-2010.php

Ranking of the Fashion Feeds (from 1 - 30 April 2011; data delivered by Feedburner) after views and clicks.

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

Name, Views, Clicks

19 April 2011 - Fashion video 'Day for … 47 444 –
1 April 2011 - Model speaks in a video … 50 415 –
14 April 2011 - Behind the scenes of th… 58 406 –
17 April 2011 - Movie about the 'Anonym… 59 395 –
4 April 2011 - Exhibition reflects upon… 49 388 –
22 April 2011 - Reality and trompe-l'oe… 41 396 –
18 April 2011 - Computer/video art on t… 52 380 –
23 April 2011 - Free and independent in… 36 393 –
15 April 2011 - Eco-drink that is made … 50 376 –
4 April 2011 - Influences on society th… 56 368 –
19 April 2011 - Models popping out of w… 44 380 –
15 April 2011 - A sewing machine and a … 52 368 –
22 April 2011 - Archaic-futuristic fash… 39 381 –
21 April 2011 - Video invitation to Lad… 43 374 –
8 April 2011 - Spheric gypsy folk soul … 45 368 –
4 April 2011 - Dessous and Homewear spr… 54 357 –
8 April 2011 - Artist about the creatio… 48 354 –
18 April 2011 - A 'censored' dance vide… 46 351 –
31 March 2011 - Teaser-movie 'Testoster… 47 340 –
1 April 2011 - 'Rhythm of Time' by the … 48 339 –
31 March 2011 - Trailer 'Fast Five' (in… 44 340 –
31 March 2011 - Car drivers compose tog… 44 340 –
16 April 2011 - Computer art in a galle… 50 319 –
6 April 2011 - Tom Chaplin, lead singer… 38 330 –
2 April 2011 - 'Ritual Union' by the Sw… 47 318 –
6 April 2011 - 'Asian Burger' created b… 36 318 –
22 April 2011 - Silk textile painting t… 34 318 –
25 April 2011 - Music video 'Follow' by… 34 316 –
19 April 2011 - Ambient-rock 'We Can Ma… 42 308 –
12 April 2011 - Text on t-shirts of foo… 48 301 –
9 April 2011 - New video by Naish Kiteb… 45 301 –
12 April 2011 - Water splash party on t… 47 297 –
13 April 2011 - Provocative viral art 47 295 –
12 April 2011 - Trailer of a documentar… 46 286 –
...

News from
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010

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Sawetz (C) 2008/9/10