Snow sport athletes in fashion

In October 2011, sport fashion label Oakley presented the new outdoor collection designed in collaboration skiers Seth Morrison, Simon Dumont and snowboarders Jake Blauvelt, Eero Ettala with a series of videos which give insight into the development of the pieces.

In the Seth Morrison episode of the Oakley outdoor series 'Peace in the Chaos', the freeskiing athlete explains his approach to the design of the pieces for the 'Pro Rider Series 2011' such as the jacket and pants he wears on the image above: the Sethmo jacket in green mineral and Sethmo pant in cinder orange. You will find this outfit in the movie 'The Ordinary Skier' (trailer above) too.

fig. original: Seth Morrison in Sethmo jacket in green mineral and Sethmo pant in cinder orange from the 'Pro Rider Series' by Oakley FW2011/12. Photo: Blake Jorgenson.

Video: Trailer 'The Ordinary Skier' by Seth Morrison. Additionally to his fashion activities, Seth Morrison worked on the documentary film project 'The Ordinary Skier' with impressions like ski mountaineering in Chamonix. The movie premiered in September 2011 in Seattle (Washington, US). 'The Ordinary Skier' can be downloaded on iTunes, is available as DVD on poorboyzstore.com, or can be viewed at one of the traveling screenings around the world: 27 Oct London, 17 Nov 2011 New York City... to name only two destinations. More on oakley.com/sports/seth-morrision-the-ordinary-skier.

Source: Original article with image and video on https://www.fashion.at/culture/2011/oakley10-2011.htm.


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