21 April 2012 - Short Message
#FashionFilm 'Samilight' by Emma Lundgren shows traditional #costume inspired fashion in space scenery with genie #dance performance
The fashion film for the 'Samilight' SS2012 collection by Emma Lundgren remembers the 1960s TV series about a genie and an astronaut 'I Dream of Jeannie'! The collection by the Central Saint Martins (London) graduated textile designer Emma Lundgren is inspired by the Scandinavian traditional Sami costume in Lapland and combines space aesthetics for a sportive appeal. Emma Lundgren worked already for projects of H&M, John Galliano, at Nokia as colour and material designer for the label's 'fashion'-phone series, etc. More about Emma Lundgren's collection on emmalundgren.com/samlilight.
The video is one of the resented fashion films at the just launched section notjustalabel.com/editorial/fashion_films where the latest films by NJAL designers are published.
Video: Fashion film 'Samilight' SS2012 by Emma Lundgren; directed by Javier Barcala, performed by Inge Van Bruystegem, sound by Emil Nilsson. Full credits/synopsis and the sustainable aspects of the designer's collection.
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