Past year's Content Trends on Fashionoffice and what can be expected in 2013

Users shared and clicked content from various themes past year. From the sexy store-window campaign (by Calzedonia) over shoes and accessories (label Sunshine) by a hotel owner in Salzburg to information about the architecture and eco research activities of the Aqua Terra Zoo (Haus des Meeres) in Vienna; to name only the three first ranking articles in the statistics generated by AddThis on 1 January 2013 for Fashionoffice. Past year, the most used services on article pages of Fashionoffice were the Address Bar, Facebook and Twitter; the highest Viral Lifts originate from Portugal, Slovakia, and Spain.

What can be expected in 2013? According to the following ranking, it seems as if the interest of users to share and click various themes is quasi unlimited. Who would have ever thought that the article about the Aqua Terra Zoo in Vienna showing turtle soup survivor 'Puppi' swimming in the shark pool (in the ranking on 3rd position) would motivate the international readers on Fashionoffice to share and click it with such intensity? Fashionoffice will continue its editorial strategy and mix and match various cultural themes about lifestyle, fashion over beauty, art to motor and cuisine in 2013.


On 1 January 2013 at 8.45, the AddThis tools on Fashionoffice generated for the duration 'past year' following Content Trends with data about Services, Viral Lifts* and Geography.

*Viral Lift: "Total percentage increase in traffic due to shares and clicks." (AddThis Analytics Glossary)

Find live-generated analytics on the cover of Fashionoffice.org.

Source: Original article on https://www.fashion.at/survey/2013/contenttrends1-2013.htm.

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